Fen Hsu Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Create motion graphics, digital ads, and print production for clients such as Heart & Stroke, Home Hardware, Audi, President's Choice, etc.
• Ideate and create concepts and mock-ups for client presentation. To iterate rounds of feedback and to prepare print or digital production.
• Projects include visual design, CRM, digital banners, presentation, mock-ups, motion graphics, print production, etc.

Toronto, ON, Canada

• 2020 Applied Arts winner, Category: Craft Image, Client: Campbell's Soup
• As the lead designer on Campbell’s account, I also assisted other clients such as Walmart, Canadian Tire, etc.
• Brainstorm with the team and the client for creative solutions for shopper marketing, digitally and in-store.
• Present ideas in client presentations. Create presentation decks and create visual design and mock-ups.
• Create marketing and brand collateral, print ads, digital ads, print-production, digital banners, social media posts, illustration, animation, news letter design, landing page design, infographics, sales tools, PPT, etc.
• Give art direction to vendors such as photographers, printers, and freelancers to coordinate project completion.

Mississauga, Ontario, Canada

• Support clients such as Whirlpool and Canada Beef for marketing and brand collateral. Includes Whirlpool’s promotional flyers, weekly digital banners, product catalogues, brand brochures, infographics and icon design.
• Help small businesses and start-ups for branding and identity, logo design, brand guides, motion graphics ads, video editing, etc.
• Present in client presentations and create presentation with infographics, motion graphics, and main visuals.
• Collaborate with Creative Director and Accounts team for ideation, concepting, and design iteration.
• Create and ensure accuracy in digital and print production from start to final production and to communicate with printers.

Toronto, Ontario, Canada

• In charge of SoOPAK’s re-brand as the sole art director and designer; resulted a 110% growth in social media and website engagement.
• Designed a new brand visual and identity, which includes a 360 marketing campaign covering brand catalogue, newsletter templates, social media templates, digital banners templates, brand guide, product photography.
• Designed a new social media look and feel and created still and motion social contents and templates. Did photographs, motion graphics, and layout design, etc.
• Created new monthly newsletters templates and digital ads templates.
• Managed and updated product catalogues. Took product photographs and arranged new layouts.
• Utilized e-commerce tools such as InfluencerSoft, Mailchimp, and Hootsuite for broadening audience base in newsletter and social media.

Toronto, Canada Area

Taipei City, Taiwan

As an intern in Marketing Strategies department, my role was to assist strategists and planners to come up with new ideas for product activation. In the end of the intern, the team and I created a report of millennials shoppers user profiles and analysis.