Fenn A. Email & Phone Number

United Kingdom

Halesowen, England, United Kingdom

I manage and liaise with creatives to oversee the capture/production of high-quality image and video content for Product Release Projects & Campaigns. I liaise artists/influencers to secure compelling promotional/materials benefits and participate in the development of the brands and business. I work closely with the extended Sales & Marketing team to create, execute and monitor the performance of campaigns and provide all the resources required to meet objectives and/or sales targets. I manage the coordination of consumer-facing events and product promotion activities. Accountable to a work plan defined by the Group Director of Sales & Marketing.

Birmingham, England, United Kingdom

My key responsibilities are to plan, coordinate and deliver PR and events, developing relationships with influential external partners to further benefit brand awareness. I look to build and grow educational partnerships with external educational establishments to ensure the Laney and Ibanez brands are represented to the future of our industry in a positive and appropriate manner.I liaise with the Director of Marketing to focus current and future product releases to meet demands, manage budgets and develop and measure marketing strategies for both brands.Planning, creating and delivering events is a huge strength of mine. I deliver monthly events with our international sales and marketing teams ensuring every event runs smoothly, on time and within budget.I make monthly reports to the CEO and quarterly reports to the board of directors showing how we have grown and gained greater exposure via new and existing PR and Educational opportunities and how our events have succeeded plus how they will be improved upon review each financial year.As PR & Events Manager, I ensure that both the Laney and Ibanez brands are represented to the public with the right taste and panache required according to the global brand guidelines, but also to ensure that new opportunities are explored so the brands are brought into the limelight from B2B and B2C.I regularly create new brand events and ideas and see them from concept to delivery, working with the Marketing Director and Sales Director to ensure that every event is linked back to the marketing plan and sales strategy.This regularly sees me present at key global trade shows including NAMM both winter and summer shows, and the UK Guitar & Bass shows.

Birmingham, England, United Kingdom

I established solid relationships and support with globally recognised artists. Ensuring the artist was represented by the brand in such a way that it was mutually beneficial for all involved, this included creating contracts and agreements to define what would be expected from both including their equipment allowance, discount, clinic and masterclass showcases to external sales partners and dealers.Some of the artists I looked after included Tony Iommi (Black Sabbath), Justin Hawkins (The Darkness), Tom Misch, Benji Madden (Good Charlotte) Serg Dimitrijevic (Earth Wind & Fire), Sam Fender, Billy Duffy (The Cult), Franz Ferdinand among many others.I actively assisted with any enquiries they may have had. This includes managing their demands and requests at irregular working hours and delivering accurate information with my extensive know- ledge when required. Always delivering the best and smoothest experience for our partners, problem solving and ensuring every detail is overseen.I managed a UK budget for all artist activity, this included the equipment they play and use, tour support and other assets that appear throughout thefinancial year. This ensured I assessed every hit to the budget carefully to keep budget available across every 12 month period.

Birmingham, England, United Kingdom

I took the Laney social media and grew it from the small hundreds into the 30,000 mark. I did this all with no budget, but with creating the correct and engaging content you would expect to see from a brand with 50 years of history.Ensuring the content created was informative, educational but also entertaining. All content showed perspectives from ‘behind the curtain’, which is something the fans of the artists and end-users of our products wouldn’t usually get to see. Rig rundowns, backstage interviews, live streams and exclusive behind the scenes content made the engagement rate grow to a 99% success rate.