Feona Hopkins Email & Phone Number

Leeds, Leeds, United Kingdom

Leeds, United Kingdom

Leeds, United Kingdom

Ls1 2De

As a Marketing Officer, I support the Marketing Manager in the planning, development and delivery of the WYCA marketing strategy including campaigns aimed at increasing patronage on public transport modes and increasing the sales of prepaid tickets and concessionary passes. • Support in the planning, development and delivery of the Marketing Strategy. • Develop, plan and implement generic and targeted campaigns within agreed timescales. • Directing creative agencies, championing the corporate identity. • Proof reading for all marketing material, both print and online. • Producing and publishing online marketing material.• Liaising on a daily basis with clients, customers and suppliers.• Research, identify and create content to be used with traditional and digital outputs such as leaflets, posters, e-newsletters and social media platforms. • Collate and analyse sales and marketing records, interpreting data to compile reports and presentation to be used in management team meetings. • Campaign tracking, measurement, evaluation and reporting on all marketing activity. • Undertake product, competitor & market research to inform and develop campaigns and strategy. • Manage daily activities with PR and retainer agencies. • Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns.

Leeds, United Kingdom

On a seconded post, I was responsible for the development and implementation of Metro’s marketing strategy. I managed and analysed marketing campaigns and was solely responsible for young people’s marketing including implementing and managing a school-based project across 900 schools in West Yorkshire. My main tasks were: • Coordinating the development and implementation and analysis of marketing campaigns to agreed targets, timescales and budgets. • Writing media/creative briefs, selecting creative agencies and liaising with agencies. • Team management – managing and delegating to the Marketing team. • Being responsible for Metro’s corporate identity and brand guidelines • Identifying and developing emerging channels to communicate to and target different demographics and coordinating and implementing digital communications across internal and external partners. • Website development to promote and improve customers’ online journey. • Budget Management- Managing project budgets including the allocation of funds, and managing commitments and forecasts.

Leeds, United Kingdom

Working in the schools transport team, I assisted in the development and implementation of Metro's Junior SAFEMARK initiative by providing travel training to Year 6 pupils in West Yorkshire, creating and delivering interactive and educational workshops. I implemented a secondary school programme which involved delivering assemblies to school pupils and providing support to schools in creating a safe environment for pupils when travelling to and from school.

Leeds, United Kingdom

The Travel Plan Network is a membership scheme for employers in West Yorkshire who are committed to encouraging their staff to travel to work sustainably. Successful in applying for a short secondment with the team, I collated and analysed employer survey results and presented them in the annual report.

Leeds, United Kingdom

MyBus is a dedicated yellow school bus scheme serving primary and secondary schools in West Yorkshire. The first of its kind in the UK, I promoted the scheme to parents, teachers and pupils through consultation events, cooperating with stakeholders and encouraging pupils to get on-board through interactive assemblies.

Cim Certificate In Professional Marketing, Marketing, Merit

Bsc (Hons) Business Computing, Business & Computer Science, 2:2

Modules included: Change Management, Networking, User Interface Design, Database Development. Dissertation subject: Online Virtual.