Fernanda Peltier works as creative and planning director, graduated in Advertising and with specializations such as Branding from the University of Cambridge and Coolhunting from UCAM. Specialist in the development of creative, digital, 360 and content campaigns, she is recognized for being an expert in brand activations, experiences and proprietary and sponsorship events for brands. Curator and Collector of Contemporary Art and Street Art, Fernanda is a columnist on art websites and has several backgrounds related to art in general, such as Art and Design from the Corcoran School of the Arts and Design at The George Washington University and a degree in Art History. by the MIS (São Paulo Museum of Image and Sound). Currently at Sherpa42 and 14 years in the advertising market, Fernanda has worked in some of the most relevant agencies in the country such as BFerraz (BPartners Group), Score Group, Propeg and Hands. Fernanda accumulates more than 50 national and international awards and dozens of cases for brands such as Waze, Google, YouTube, Meta, Facebook, Instagram, WhatsApp, Gol , RedBull, Nike, Ambev, Heineken, Amstel, Ray-Ban, Skol, Absolut, Heineken 0.0, Tiger Beer, Absolut, Skol, Santander, Doritos etc. Diagnosed with ADHD less than a year ago Fernanda teamed up with fellow publicist and creative Léo Andrade (ex Publicis) to develop a project called CREATIVE CHAOS, with the aim of giving lectures and talks on the topic ADHD x Creativity. Fernanda is also a partner and founder of Tea And Art (@teaandartbr) - an art-inspired organic tea brand.