Managed Key Accounts in the Honest Market segment for Coca-Cola FEMSA Brasil, overseeing more than 3,000 stores.Reported to the National KA Sales Management, leading commercial negotiations and maintaining relationships with C-Level counterparts.Developed Joint Business Plans (JBP's), delivering presentations, tracking milestones, managing revenue and marketing planning.Conducted financial studies and new business opportunities discussions with cross-functional departments.Projected volume growth based on Key Account expansion plans, focusing on a 3-year horizon.Oversaw contract performance, managing budgets (rebates, upfronts and marketing funds).Responsible for an installed base of over 1,500 refrigerators, maintaining a productivity rate above 98.8%.Regularly engaged in staff meetings with strategic partners, consistently exceeding sales quotas and product coverage targets.Heavy user of Excel and SAP Business Warehouse, currently exploring AI applications for business models, presentations and sales reporting.