Fernando Vega Email & Phone Number

• We solve business problems through design, balancing customer needs and business goals with an iterative and collaborative process that minimizes risks, including:
• Strategic alignment sessions to ensure business objectives and user needs are aligned.
• Prototyping and user testing to validate ideas and gather user feedback early.
• Detailed design handoff and QA during the development, testing, and implementation phases to ensure a seamless transition and high-quality outcomes.

Kansas City, Missouri, United States

• Redesigned platform onboarding experience, based on human-centered design principles and business growth objectives. These changes increased conversion rates by 15%, driving customer satisfaction and platform.
• Optimized the underwriting process by creating an automated and scalable version of the lending algorithm for B2B SaaS startups. This project increased team efficiency in evaluating potential borrowers.

• Led the Design process for a E2E Digital Account, from initial exploratory research to continuous iterations after MVP launch, bringing an increase of new customers in 2.5x.
• Created a new onboarding flow in retail segment, for both, physical and digital customers, prioritizing user satisfaction and business sustainability.
• Designed a new lending experience in physical and digital channels, with a user centered approach and reaching a service lead time reduction by 30%.

• Led the design, implementation and growth of the first virtual credit card flow in Paraguay, leveraging digital sales 3x and customer satisfaction.
• Identified, analyzed and planned new features for mobile and web applications, looking into new business opportunities through end-to-end digital solutions.
• Launched the first self-identity verification service for onboarding and authentication flows integrating a third-party SaaS solution.

• Successfully led the operational transition of the Shared Services Center from Sao Paulo to Asuncion for 4 key Latam markets.
• Designed business strategies to improve the working capital of the largest market in Latam, reducing the Overdue to single digit in less than a year.

Asunción, Paraguay

• May, 2018 - Dec, 2018 based in Ribeirao Preto, SP. Brasil.
• Led the knowledge transfer of the O2C business operations from Ribeirao Preto Shared Services Center to Asunción, Paraguay. Jan 2019 - Oct, 2020 based in Asunción, Paraguay
• O2C superuser for transition project in Perú-Bolivia Region.
• Led the Market Knowledge Transfer in Nestlé Bolivia (Santa Cruz de la Sierra) and Nestlé Peru (Lima)
• Acted as a Continous Improvement Pillar. Coaching of CI initiatives for O2C teams (Automations, GSTD, DMAIC)

Master In Business Analytics And Data Strategy

Bachelor'S Degree, Economics