Fernando Vega Email & Phone Number

We solve business problems through design, balancing customer needs and business goals with an iterative and collaborative process that minimizes risks, including:• Strategic alignment sessions to ensure business objectives and user needs are aligned.• Prototyping and user testing to validate ideas and gather user feedback early.• Detailed design handoff and QA during the development, testing, and implementation phases to ensure a seamless transition and high-quality outcomes.

Kansas City, Missouri, United States

• Redesigned platform onboarding experience, based on human-centered design principles and business growth objectives. These changes increased conversion rates by 15%, driving customer satisfaction and platform engagement for users.• Optimized the underwriting process by creating an automated and scalable version of the lending algorithm for B2B SaaS startups. This project increased team efficiency in evaluating potential borrowers.

• Led the Design process for a E2E Digital Account, from initial exploratory research to continuous iterations after MVP launch, bringing an increase of new customers in 2.5x.• Created a new onboarding flow in retail segment, for both, physical and digital customers, prioritizing user satisfaction and business sustainability. • Designed a new lending experience in physical and digital channels, with a user centered approach and reaching a service lead time reduction by 30%.

• Led the design, implementation and growth of the first virtual credit card flow in Paraguay, leveraging digital sales 3x and customer satisfaction.• Identified, analyzed and planned new features for mobile and web applications, looking into new business opportunities through end-to-end digital solutions.• Launched the first self-identity verification service for onboarding and authentication flows integrating a third-party SaaS solution.

• Successfully led the operational transition of the Shared Services Center from Sao Paulo to Asuncion for 4 key Latam markets.• Designed business strategies to improve the working capital of the largest market in Latam, reducing the Overdue to single digit in less than a year.

Asunción, Paraguay

May, 2018 - Dec, 2018 based in Ribeirao Preto, SP. Brasil.• Led the knowledge transfer of the O2C business operations from Ribeirao Preto Shared Services Center to Asunción, Paraguay. Jan 2019 - Oct, 2020 based in Asunción, Paraguay• O2C superuser for transition project in Perú-Bolivia Region. • Led the Market Knowledge Transfer in Nestlé Bolivia (Santa Cruz de la Sierra) and Nestlé Peru (Lima)• Acted as a Continous Improvement Pillar. Coaching of CI initiatives for O2C teams (Automations, GSTD, DMAIC)

Master In Business Analytics And Data Strategy

Bachelor'S Degree, Economics