Joe Fera Email & Phone Number

Downers Grove, Illinois, United States

Launched National Accounts Division for industry leader in knife and kitchen tool category targeting top 200 leaders in foodservice, hospitality/lodging and grocery/convenience segments. Work with almost every major chain in identifying opportunities with stock and custom solutions. 2019 was a breakthrough year, with new chain sales exceeding $2.5 million, including a $1 Million roll out at a major sandwich chain that helped provide food cost certainty, while enhancing guest perception. Developed custom product solutions for 5 of the top 20 foodservice chains. Continued growth and pipeline show great continued promise.

Responsible for developing new business within chain accounts in the western US, as well as penetrating and growing sales within the lodging sector. We had great success growing our brand within the hotels, and saw new opportunities arise within the major brands, including Hilton and Marriott. Many chains were in test with our products upon my departure, including Cheesecake Factory, Del Taco, Blaze Pizza, Boston Market, and Chipotle.

Greater Los Angeles Area

Effective February 17th, 2014 I moved on to a position as VP of National Accounts for Clipper Corporation. It was a great 7 1/2 year run at Edlund. I enjoyed much success there, I got to work with a lot of great people, and also many great customers who have become friends. I left on good terms and highly recommend Edlund to anyone out there looking for a quality product line. At Edlund 2013 was another great year with a number of chain roll outs and double digit growth to our Edlund chain business. I expect to replicate those successes in my new role at Clipper Corp.

Effective November 1, 2013 I am pleased to announce that I will be moving back to Edlund full time and taking on additional responsibilities there, including Eastern Regional Management to go along with my duties of Vice President National Accounts. My time with ACP was very rewarding, and I had the opportunity to develop many great relationships within the organization and with major chain customers which include McDonald's, Subway, Burger King and UFPC. However, I am extremely excited to take on these new challenges and help grow our Edlund business even more.

Cedar Rapids, Iowa Area

Held position of Vice President of National Accounts concurrently for Ali Group brands Edlund and ACP/Amana. Managed major chain accounts including McDonald's, Subway, Burger King and UFPC.

Marketing

Bachelor'S Degree, Marketing