- Found coffee producers with unique coffee beans in Mexico to export to USA.- Defined the export - import process to USA.- Changed the business model to subscription and focused on traders as consumers.

- Established the first company with permit to import and commercialize vape products in México.- Developed the marketing strategy defining the customer segments and the marketing mix increasing the revenues at annual growth rate of 75% during the first 5 years.- Introduced digital marketing and ecommerce implementation for all brands in the group.- Run the organizational structure and defined the KPIs.- Accomplished the R&R definition and the compensation package for each position.

- Reimplementation of the S&OP process increasing the service level to 85%.

- Increased the new products sales ratio from 15% to 21% of the total sales.

- Created a new product for sellers before the launching to increase revenues, selection and number of sellers in the marketplace.- Coordinated the definition, implementation and the succession of the project with the sponsor and all the departments involved.

- Evaluated a new facility location in Colombia and the definition of the best strategy to reach the target service level.- Led planners and the internal consultants in the implementation of the S&OP.- Coached the internal consultants to use the advanced planning software.- Improved the S&OP process through automation reducing the run time from 15 days to less than one day.

- Improved the efficiency of the transportation routes also the operations of the sales offices and distribution centers saving cost around 10 to 15% as leader in Jalisco and Colima then in San Luis Potosí, Aguascalientes and Zacatecas.- Implemented the “Route to Market” strategy of the sales and distribution departments eliminating not profitable customers improving the routes efficiency around 15%.- Organized the restructuring process with the sales supervisors and chiefs of distribution in the region before the sale to Heineken.