Build Aegean Region modern channel(national and local accounts) strategy ensuring the sustainable business growth in line with company strategies and marketing plans.Preparing ‘route to market’ plans, arranging headcounts and checking the efficiency of route plans.Check and control the implementation of all approved plans and programs. Maintain the information flow to her team and ensure all the strategies are alligned.Establish and maintain strong business relations with all major key accounts whereas lead the negotiation precess with major key accounts for annual agreements.Create,supervise and ensure the implementation of all programs according Coca-Cola İcecek strategies.Responsible for the correct marketing/trade marketing activities planning throughout giving the proper guidance to all related teams(marketing&own team)Plan spending budget effectively in line with the strategies.Follow-up actual vs budget throughout the year and take necessary actions in order to operate cost effectively to reach targets.Follow up the competition in the market and try to maintain the competitive advantage for CCI throught sustainable action plans inline with company strategies and competition regulations.Coach,motive and give guidance to the team,set challenging objectives and evaluate performance.Identify individual training needs to improve the necessary skills.Responsible for increasing the talents for system.Regularly follow KPIs for strategy setting to increase execution standarts and guide teams to take actions through analyzing the data(B2B,NİELSEN,HTP,DUNNHUMBYetc.)for continuous improvement in KPIs.Control and follow up the execution standarts through market visits and through following new trends,shopper behaviour and international&national customer management knowhow,build strategies accordingly for execution excellence.Create OE projects for continuous system improvement

Build South Marmara Region traditional channel strategy ensuring the sustainable business growth in line with company strategies and marketing plans.Promoting effective relations with customers and identifying their problems to stitch in time.Controlling the efficiency of the team route and reshaping the route organization if requred.Developing sales strategies in line with the organizations overall business objectives.Manage mix,core pack penetration,ensure promotional compliance and other areas under control in order to generate profitable revenue.Interacting proactively with sales and marketing team,business management,distributors and other finance accounting groups to provide financial and accounting data to the management team.

Build Aegean,mediterranean,south marmara and west black sea(28 city) modern,traditional and horeca channels strategy ensuring the sustainable business growth in line with CCI strategies and marketing plans.Holding the responsibility to;inform,visit,follow up and give feedback to Coca Cola İcecek regional sales force of 6 sales centers in west region operation.Making annual contracts and preparing the annual joint business plans of the major customers,implementing strategies and tracking KPIs ,setting short and long term targets.Being responsible for budget,following up customer reconciliation and profitability(p&l),accounts receivable balance and payments,rebates and other invoicing Planning,coordinating and applying marketing activities,tailor-made and nationwide promotions within the major customers together with trade marketing department of marketing department of The Coca-Cola Company.

Giving lecture about Sales System and Distribution Management to MBA and Ph.D Students.

In Aegean&Mediterranean Region local&national key accounts,traditional and horeca channel;holding budgeraty responsibility and management of sales team.Motivating and monitoring of team with respect to settled budgets/targets.Preparing 'route to market' plans,arranging headcounts,and checking the efficiency of route plans.Managing annual volume,market share and profitability targets.Planning and management of regional promotions plans.Providing healty and sustainable customer relations.Risk analyzing of customers and taking necessary actions against risks