• Developing customer specific plans that cover overall strategy, for merchandising, promotions, pricing, service and distribution• Making the negotiations with key accounts for yearly and periodic contracts• Developing and implementing Trade Marketing strategies• Periodical visits to the customer to develop mutually beneficial relationship • Providing desired level of forecasting for company production planning• Systematically analysing and reporting sales results, expectations, market, competition and trends to make proposals for improvement.

• Management of a core food category with full responsibility of the financial KPI’s• Defining the macro level strategy and the related tactics regarding range, purchasing, merchandising, pricing and promotion of the category.• Making annual trade term contracts with suppliers• Optimizing the pricing strategy and improving the gross margin

• Preparing and maintaining the store lay-out and category planograms within each store in-line • Planning yearly insert plan according to the promotion strategy of the category with supplier• Organizing seasonal promotions and new product launches with suppliers• Preparing assortment revitalization reports for all sub-groups according to competitors

• Researching suitable firms for Private Label products as a supplier, and reporting the state of offers according to target price & quality and profit strategy.• Getting production licence for PL products• Reporting new products selling and profit performance weekly• Controlling order and stock operations for related Private Label Products• Dealing with the routine purchasing work supported with executive responsibilities• Made negotiations with both current and new suppliers and arranging the annual contract • Developing and implementing strategies and promotions for marketing and sales activities• Operating the quality audits to the suppliers periodically