Ferdinando Maresca

Ferdinando Maresca Email and Phone Number

Marketing and Communication Partner - CMO @ Gradatim S.r.l
Rome, IT
Ferdinando Maresca's Location
Rome, Latium, Italy, Italy
Ferdinando Maresca's Contact Details

Ferdinando Maresca work email

Ferdinando Maresca personal email

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About Ferdinando Maresca

Marketing & Communication Manager with certified experience in developing brands, products and services in both B2B and B2C units. I worked for Italian and international companies, in several industries and sales channels: from mass-market with wide-spread push strategies to the most recent experience in luxury market with high-end pull strategy. Using innovative and complementary levers, I developed eclectic skills combined with a structured and result-oriented mindset.I believe in long-life learning and continue to integrate classic Marketing Mix with new Digital Marketing skills, so important for "always-connected" customers.Proven aptitude to manage team projects (also with Agile method) and define commercial strategy in consistency with wider business objectives. Throughout my career path, I built a solid network with both private and public companies.

Ferdinando Maresca's Current Company Details
Gradatim S.r.l

Gradatim S.R.L

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Marketing and Communication Partner - CMO
Rome, IT
Website:
gradatim.it
Employees:
3
Ferdinando Maresca Work Experience Details
  • Gradatim S.R.L
    Marketing And Communication Partner - Cmo
    Gradatim S.R.L
    Rome, It
  • Gradatim S.R.L
    Marketing & Communication Partner - Cmo
    Gradatim S.R.L Apr 2021 - Present
    Rome, Latium, Italy
    Gradatim is a strategic management consulting company, specilized in business plan, fractional management, investor deck and digital transformation for PMI and start up. I am in charge of strategic marketing plans (analyses, objectives, KPI, actions), integrated communications (above-below the line, web and mobile) and PR building. Projects' trend topics: premium and exclusive product-services, green economy, smart cities & homes, food-tech and omni-channel user experience
  • Treccani Reti
    Strategic Category/Marketing Manager, Responsible For Planning And Product/Service Development
    Treccani Reti Jan 2017 - Oct 2021
    Rome, Latium, Italy
    - Marketing plan omni-channel- Integrated communication and Digital strategy - Range development and analysis by category and type of customers/channels- Coordination of the CRM team for customer segmentation and loyalty- Project management, planning, budget and project/product forecasts- Pivot for synergy with operational marketing for media plan, with sales for commercial plan, withmanagement control and after sales for revenue focus- Internal presentations and for door to door sales network (B2C) and corporate projects (B2B)
  • Editalia Spa
    Head Of Strategic Marketing, Crm And Development Of New Channels
    Editalia Spa Feb 2007 - Dec 2016
    Rome, Latium, Italy
    - Marketing plan and budget control (product range, pricing, channel management, media plan)- Creation/evolution of customer database and implementation of an integrated CRM- Fidelity program "Collectors of Value" with consumer promotion and referral marketing- Company House organ content management, relationship with cultural partners- Presentations and commercial plans/reward systems for door to door sales force (B2C) and corporateprojects for private enterprices and public administration (B2B)
  • Dbapparel
    Senior Product Manager
    Dbapparel Nov 2000 - Feb 2007
    Rome, Latium, Italy
    Brand managed:- Wonderbra and Cacharel (2000-2002), Unno and Cherish (2003)- Playtex all brands (2004-2007) with start-up in the GDO (Coop, Esselunga, Leclerc, Finiper)Main activities:- competition analysis (benchmarking, market shares, competition map)- development of new brands/products (target analysis, brand equity, positioning map)- analysis of the distribution and report of the volumes ordered and shipped- forecasts and sales projections (restocking estimates, special offers and new launches)- communication plan (brand image, media planning, layout and visual merchandising)- PR briefing and management trade-consumer promotion and co-marketing events- training, presentations and retail sales force support (B2B model)
  • Logo 2000 Spa
    Consultant
    Logo 2000 Spa Jul 2000 - Jun 2005
    Consulente marketing e comunicazione, docente per i moduli di “Benchmarking sulle piattaforme di E-Learning e mappa delle competenze per la New Economy”
  • Global Knowledge
    Docente
    Global Knowledge Jan 1997 - Jun 2000
    Rome, Latium, Italy
    Docente di “Informatica di base e Internet” per il programma europeo di specializzazione degli operatori marittimi; istruttore per il software OFFICE @ “Poste Italiane"

Ferdinando Maresca Education Details

Frequently Asked Questions about Ferdinando Maresca

What company does Ferdinando Maresca work for?

Ferdinando Maresca works for Gradatim S.r.l

What is Ferdinando Maresca's role at the current company?

Ferdinando Maresca's current role is Marketing and Communication Partner - CMO.

What is Ferdinando Maresca's email address?

Ferdinando Maresca's email address is f.****@****alia.it

What schools did Ferdinando Maresca attend?

Ferdinando Maresca attended 24ore Business School, Università "la Sapienza", Rome, "liceo Scientifico M. Malpighi", Rome.

Who are Ferdinando Maresca's colleagues?

Ferdinando Maresca's colleagues are Danilo Zecca, Selva Meena Meena.

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