Ferdinand Parijs Email & Phone Number

Utrecht, Nederland

Responsible for creating a centralized Marketing and Development department (25+ fte) with focus areas Stategy, Performance Marketing, Marcom en IT Webdevelopment. Main assignment; creating synergy and efficiency for more than 10 different brands within the Broking business (Advice, Broking and Serviceproviding). Focus on transformation, change management and talent development.

Barcelona, Catalonia, Spain

Purposeful break in Spain (Homebase Barcelona). Enjoying life, learning Spanish, making new memories and much more...

Amsterdam Area, Netherlands

Member of the Management team of AA MeesPierson. Responsible for the private banking strategy in NL and Western Europe. Defining strategic plans for the short and long term. Brand management responsibility for MeesPierson, Neuflize OBC and Bethmann Bank. Leading a CoE of 40+ fte’s, with pillars in Brand, Value Propositioning, Marketing Strategy, Digital, Market Research & Data, Events & Sponsoring and store concepts. Reorganized and professionalized the marketing and business development department and led the Private Bank to a sustainable and more contemporary digital future.

Amsterdam Area, Netherlands

Member of the Marketing MT of ABN AMRO. Responsible for the Marketing-Communications strategy and execution for Retail Banking. Management, development and execution for all ATL and BTL campaigns. Responsible for new value propositions and service models for private individuals and self-employed entrepeneurs. Budget responsibility of EUR 20+/mio and leading a team of 30+ fte’s.

Amsterdam Area, Netherlands

Member of the Marketing MT of ABN AMRO. Customer responsibility within Retail Banking for more than 4/mio private individuals. Responsible for the client segmentation and the service concepts. Defining short and long term strategies to turn the outflow of customers and boost revenues. Leading a team of 15+ fte’s strategic marketeers with a responsibility of EUR 8+/mio budget. Developed new acquisition strategies and the new retail banking operating model for the new combination Fortis Bank Nederland / ABN AMRO Bank N.V.

Amsterdam, North Holland, Netherlands

Responsible for all marketing activities for the product groups Payments, Packages and Lending. Managing ATL and BTL campaigns, developing pricing strategies and creating new value propositions for growth. Responsible for the introduction of payment pricing that created the first ever positive P&L for this category. Introduced a always on campaign based on data for Lending.

Amsterdam Area, Netherlands

Responsible for the strategy, management and processes of Payments by private individuals. Development of new products and product platforms for both clients and employees. On daily basis managing issues, processes and stakeholders. Developed the Package Strategy for banks to boost cross-sell. Responsible for the simplification of sales processes.

Utrecht Area

Relationship manager and Credit Specialist for a portfolio of Entrepreneurs with a turnover of EUR 5,000,000 to EUR 100,000,000. Selling financial products with focus on lending and providing high-quality advice to clients. Financial analysis of companies and institutions based on their annual reports. Setting up commercial networks for entrepreneurs.- Networking and prospecting.

Amsterdam, North Holland, Netherlands

Analyzing financial information and creating financial reports for the management of ING Barings. Participation in project groups for the development of a new (financial) management information system (m.i.s.).