Fergal Carr Email & Phone Number

New York, Ny, Us

New York, New York, Us

Leading global ad innovation and experience, developing best in class product innovations and experiences.Responsible for owning and driving the ad innovation and experience roadmap, balancing advertiser and brand needs with those of the user and business.

We provide leadership and guidance for mission-driven companies -- from startups to large media organizations -- on product strategy, positioning, engagement and growth. We focus on a creative and collaborative approach in identifying new opportunities and developing strategic and tactical goals to accelerate your business initiatives. - Board Advisor Near8 (Aug 2019 -)- Co-Founder Playcall (Sept 2020 -)- Advisor The Convoy (May 2021 -)Our growing list of clients covers the Media, Technology, Health, Finance and the Advertising industry (available on request).

New York, Ny, Us

Brand Management │ Marketing Strategies │ Collaborations │ Advisor │ UX Development Performed an integral role managing a large team and monitoring P&L in collaboration with publisher owners across multiple regions, including New York City, Houston, San Francisco and Albany. Oversees the advancement of Hearst Newspaper digital product portfolio, which boasts over 45 million visitors across the US.Subscription GrowthLed and executed subscription branding support initiatives and marketing campaigns, driving significant revenue growth via dramatically improved customer acquisition, retention, upsell and cross sell, achieving significant subscription growth.Team LeadershipRecruited, mentored and led strategy for new consumer products, marketing and technology, while developing a team and culture of exploration, research, data-driven and results-oriented.

New York, Ny, Us

Workflow Management │ Product Lifecycle │ Client Relations │ Superior Customer ExperienceCo-founded and cultivated the T Brand Studio in creating, hosting and publishing branded content experiences, while building a presale and post-sale production workflow from the initial pitch through delivering a best-in class experience for clients.Team LeadershipLed a large studio of engineers, UX architects and designers, developing inspiring branded content initiatives including 100+ data visualization, video, animation and interactive programs. Creative Business Initiatives Spearheaded concept to launch initiatives, containing processes that facilitated collaboration, critique and creativity, resulting in $13M in revenue within year one, $30M in year two and $60M in year three.CollaborationsCollaborated with various brands and 80+ agencies on 200 programs and features inclusive of paid posts, data visualizations and while label solutions.Program DevelopmentDeveloped multimillion-dollar, cross-platform program for Google, including the creation of a distinctive content experience, leveraging NYT 36-hour editorial, and Google technology designed to help readers navigate NYTimes editor recommendations throughout multiple destinations.

New York, Ny, Us

Co-Founder of Idea Lab – a custom workspace in collaboration with NYTimes R&D department to develop products for brands that could launch in a short-term cycle, 1 – 3 months, versus R&D’s longer-term initiatives. App Development and LaunchDeveloped and launched the iPad TimesAction app, a suite of custom mobile rich-enabled ad units developed within MRAID framework, resulting in a new and innovative reading experience for thousands of new customers.Project LeadershipGenerated new profitable sales, marketing and consumer products, prioritizing projects to leverage long-term value, revenue opportunities and product renewability.Award-winning Program Development Built an award-winning Prudential Program providing readers on The New York Times homepage a historical front-page image from their day of birth.

New York, Ny, Us

Media Management │ Mobile Application Development │ Key Partnership Oversight Oversaw all rich media executions on NYTimes.com, while managing the development of mobile applications regarding revenue, user experience and integration. Cultivated brand partnerships with Apple, HBO, Chase, Microsoft, BlackBerry, Intel, Gucci, Lincoln, Ralph Lauren and Prudential. Created new marketable products for sales, marketing, and consumers.Vendor ManagementManaged Rich Media vendors on NYTimes.com and orchestrated related mobile properties, including the negotiation of production fees, daily rates and contract terms, effectuating over 60% of overall company advertising revenue.System ImplementationAdvanced NYTimes.com proprietary ad server and inventory system, including support for the migration of a home-grown system to the Google DoubleClick platform.Revenue GrowthLaunched strategic initiatives into emerging platforms and applications, including iPad, iPhone, Android, BlackBerry and video podcasts, expanding NY Times’ availability into new revenue streams.

New York, Ny, Us

Business Management │ Marketing Analysis │ Vendor Management │ Team Leadership Exemplified leadership and management abilities directing the Ad Operations group in technical implementation of ads, testing new types of rich media ads and troubleshooting prevailing problems. Oversaw multimedia content on NYTimes, inclusive of video strategy creation in collaboration with the sales development group.Business StreamliningSpearheaded all related inventory and video player migration from Brightcove, successfully streamlining multimedia content on NYTimes.com.Cross-functional RelationshipsManaged cross-functional relationships with third-party vendors, sales team, and advertising clients, ensuring a smooth and seamless campaign process by leveraging outstanding campaign development acumen.

New York, Ny, Us

Bachelor Of Sciences (Honors), Interactive Multimedia Design

Business Leadership Program (Blp)