Fergal O'Connor Email & Phone Number

Ireland

Galway - Dublin - Manchester - New York

Fergal O’Connor is the Founder and CEO of Buymedia. Prior to launching his own business Fergal spent his early career working in commercial roles for a number of media companies. Throughout his career, advertisers asked for help in navigating the very challenging waters of advertising. In response, he launched ‘Buymedia’. Quickly realising that there was a global problem Buymedia developed a platform that ia digitally disrupting the advertising industry and making a significant difference to organisations' advertising effectiveness. Buymedia focuses on Marketing teams that need to plan, purchase, execute and learn from advertising campaigns. These teams typically spend between €500k - €3m per annum on a combination of traditional (TV, Radio, Outdoor) and digital (Search, display, social) and they want to grow their organisations through more effective advertising.Buymedia is an AI driven technology platform that allows organisations to grow through more effective media choices using a data driven intelligent advertising platform. Media planning is a minefield. Ireland alone has over 750 media titles, the UK has over 10,000 and the US over 50,000. Traditionally advertising involves a high level of wasted spend due to guesswork and an inability to measure what is and is not working. The Buymedia smart advertising platform uses AI and ML to provide customers with data and insights from industry, consumers, competitors, media channels, previous campaigns and more. The platform connects the customers KPIs with data in order to drive effective advertising decisions. With Gen AI delivering media rationale and future media recommendations empowering marketing managers.Buymedia was 5th fastest growing Irish company in the Deloitte Fast 50 in 2023. The business is scaling rapidly with 27x revenue growth in 4 years.

Castlebar - Galway - Dublin

Buymedia is an AI driven technology platform that allows organisations to grow through more effective media choices using a data driven intelligent advertising platform. Media planning is a minefield. Ireland alone has over 750 media titles, the UK has over 10,000 and the US over 50,000. Traditionally advertising involves a high level of wasted spend due to guesswork and an inability to measure what is and is not working. The Buymedia smart advertising platform uses AI and ML to provide customers with data and insights from industry, consumers, competitors, media channels, previous campaigns and more. The platform connects the customers KPIs with data in order to drive effective advertising decisions. With Gen AI delivering media rationale and future media recommendations empowering marketing managers.

Madrid Area, Spain

Technology and the Internet are a fantastic opportunity for traditional media outlets to better service their advertisers. Media and advertising is changing at a faster pace than most advertisers and media can keep up. That’s why we’re here, to help guide both sides through the maze of advertising options and opportunities.I have over 25 years of experience in advertising, media & marketing. Working in print, radio, TV, OHH and online gives me the necessary experience to develop successful tradigital marketing products that make a difference.I believe that we are only at the beginning of News Media transformation and I am delighted to play and important role in that journey.

Westport

- Developing innovative promotional plans to help local businesses retain current customers and grow new business revenue.- Working with the advertising team to deliver an exceptional level of service and return on investment for our clients.- Connecting businesses with customers across Ireland, UK, Europe and USA through our TV, online and social media platforms.

Galway, Ireland

- Developing innovative promotional plans to help local businesses retain current customers and grow new business revenue.- Working with the advertising executive team to deliver an exceptional level of service and return on investment for our clients.- Connecting businesses with 180,000 weekly newspaper readers, 50,000 monthly online readers and 23,000 Facebook Fans across Galway city, County & beyond.- Helping Advertising Agency Account Managers achieve the best response and CPT of any other media in the region.

Responsibilty for all aspects of the Sales, marketing, distribution and debt functions of the paper which is part of the Advertiser Newspaper Group Ltd.

Regional Business Development Manager

Resposibile for all commercial & sales management aspects of a publishing company with 3 regional titles:- Galway, Limerick & Cork.

Ireland

Educom was the market leader in Educational publications funded by Advertising. The company developed into a sales agency for a number of media companies primarily in Print and OOH.