At the helm of SkinShop's operations, my focus is on propelling online sales and refining the customer journey through strategic analytics-driven approaches. I have consistently elevated revenue and gross margins by leveraging my expertise in website optimisation and digital marketing.I foster teamwork and innovation, which has culminated in significant improvements in inventory management and the execution of impactful marketing campaigns. My adept use of analytics tools, like GA4, informs our continuous enhancement efforts, ensuring we stay at the forefront of the e-commerce landscape.