Christina Ferguson Email & Phone Number

Burbank, Ca, Us

I lead the program management team responsible for global, direct-to-consumer strategic initiatives. We choreograph the launch of new products, services, and content innovations on Disney+.

Los Gatos, Ca, Us

Led a team of program managers responsible for direct-to-consumer launch efforts of the Netflix Games initiative. Our focus was cross-functional alignment, risk mitigation, and go-to-market planning across product, marketing, and studio partners. Our remit included building scalable workflows, tools, and capabilities as needed. ▪ Work across marketing, studio, project management, localization, editorial, and product teams to coordinate the worldwide launch of games and platform technology to power games.▪ Identify opportunities for improvement, size opportunities, provide cost/benefit analysis and lead long-term strategic view and road mapping of tools, processes, and data improvements to implement. ▪ Define operating metrics and key performance indicators, including launch accuracy, velocity, and cost metrics. Work with data science, product management, and engineering to collect data and improve game data management. ▪ Track business cases and other operational metrics to ensure clear and consistent operational reporting.▪ Lead project management efforts to build and implement tools, processes, and new capability rollouts. ▪ Lead strategy and future planning, including headcount modeling, budget planning, and capabilities expansion across the team,

Los Gatos, Ca, Us

Led a team of program managers and operational specialists to improve creative processes and manage asset management and creation. Focused on empowering creative excellence while reducing cost, increasing velocity, and improving on-time delivery across global marketing, publicity, and social teams. ▪ Creative Planning & Media Buying - Worked with 1,200 global stakeholders in 33 countries to build and launch tools to improve creative planning, media buying, and project management across global marketing teams. ▪ Editorial & Publishing - Established creative production processes, resources, and budgets for social activations across 200+ social channels globally. This unlocked the generation of over 150,000 assets per year for social channels that aggregated over 1 billion views a year. ▪ Digital Marketing - Increased velocity & volume of digital display ads by 90% through automation. ▪ Post Production & Finishing - Reduced cost of finishing and localization of AV assets by 77% using insourcing and automation strategies. ▪ Asset Management & Media Operations - Designed and implemented externalization processes for media operations and asset management saving 28% annually.

Salt Lake City, Ut - Utah, Us

Led product and creative teams at an adaptive learning start-up. My teams were responsible for the scripting, physical production, post-production, and delivery of all creative assets for clients in sectors ranging from aviation to higher education. ▪ Hired, trained, and coached 70+ video editors, writers, animators, and production managers. ▪ Defined and drove creative excellence across multiple media types (animated video, live-action shoots, graphic design, and post-production.)▪ Developed workflows and processes to scale content creation, increasing creative output by 200% while holding costs steady. ▪ Oversaw all production vendors, negotiations, and production strategies.

San Bruno, Ca, Us

Ran production and operations for Jon M. Chu’s premium YouTube channel, DS2DIO. ▪ Hired and managed 300+ employees across production, post-production, and YouTube trafficking teams. ▪ Executive in charge of production for 10 original web series. ▪ Created processes from the ground up for the new production company.

New York City, Ny, Us

Lead project manager for Ad Sales Marketing and digital media. Rolled out major initiatives like the network-wide brand redesign, implementation of digital operations, and project management processes. ▪ Worked with the President of Bravo and all Marketing leaders to implement network brand redesign, including rollout and light switch for new branding look and feel across TV, web, and print. ▪ Led ad sales marketing shoots, including multi-million dollar commercials for major brands like Samsung and Ford featuring Bravo talent from Top Chef and Real Housewives. ▪ Built Bravo’s first digital post-production and delivery workflow.