Fergus O' Connell Email & Phone Number

London, Gb

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Currently leading the Employer Brand strategy and execution for 3 growing markets for Wargaming, an award winning games development company. This includes; establishing the local strategies for engaging existing employees, building recruitment marketing strategies and working with the in house creative team to build compelling and intriguing creative assets across a host of channels both online and offline.

London, England, United Kingdom

Maternity cover as a director in the employee practice of MSL - one of the industries most successful communications agencies. I led on a number of our flagship clients on projects from EVP development through to internal comms strategies. Led a number of new business pitches during my time at MSL. Part of the leadership team responsible for leading and growing the employee division whilst always ensuring best practice across the team.

London, United Kingdom

- Leading the Employer Brand strategy across a number of flagship accounts both nationally and globally- Managing a team of Employer Brand strategists ensuring that our work is helping shape the world of Employer Branding- Leading on new business pitches and response to briefs- Being the thought partner for clients on everything from talent attraction and brand strategy to employee engagement and experience

London, United Kingdom

The role of an employer brand strategist is an end-to-end role that starts with helping clients identify and prioritise employer branding related objectives/outcomes and ends with demonstrating those ambitions have been exceeded. Some key aspects of my role include:- Working alongside project managers and directors to ensure that the big picture vision for the client is always front of mind.- Developing and implementing employer brands and activation strategies for those… Show more The role of an employer brand strategist is an end-to-end role that starts with helping clients identify and prioritise employer branding related objectives/outcomes and ends with demonstrating those ambitions have been exceeded. Some key aspects of my role include:- Working alongside project managers and directors to ensure that the big picture vision for the client is always front of mind.- Developing and implementing employer brands and activation strategies for those employer brands.- Leading on new client business – coordinating pitches and responding to briefs. - Presenting ideas, strategies and findings to clients in both formal and informal settings.- Carrying out global research projects – investigating, unveling and analyzing new and existing insight and data to develop employer brands and attraction campaigns.- Providing creative teams with tight creative strategies and exciting briefs whilst ensuring that the creative aligns with the strategy.- Recommending the best channel strategy both internally and externally on a client by client basis Show less

Basingstoke

This is my 3rd and final placement within the DCC Future Leaders Programme. I have moved internally within Exertis to the mobile division. This provided me with a new challenge within a dynamic and exciting sector of the technology industry. Moving internally has allowed me to take on more responsibility for my final placement from the beginning.Key responsibilities include:- Managing a number of key mobile vendors. This involves writing, pitching and executing marketing plans… Show more This is my 3rd and final placement within the DCC Future Leaders Programme. I have moved internally within Exertis to the mobile division. This provided me with a new challenge within a dynamic and exciting sector of the technology industry. Moving internally has allowed me to take on more responsibility for my final placement from the beginning.Key responsibilities include:- Managing a number of key mobile vendors. This involves writing, pitching and executing marketing plans across the mobile and accessories division.- Engaging with external and internal stakeholders up to and including director level in order to make sure targets and deadlines are hit on a weekly basis.- Managing multiple deadliness simultaneously whilst still ensuring that work is of a high standard and that all outputs serve the business in the best manner.- Dealing with external agencies on a key project that is due to move to Stage 2 during this placement. Being involved with a project from beginning to end has given me great exposure to how to manage a project including budgeting, strategy, planning and implementation. Show less

Basingstoke, Hampshire, United Kingdom

My second rotation on the DCC graduate scheme is based in the marketing department of the UK's biggest technology distributor, Exertis. I am based in the channel marketing team helping to create marketing plans quarter on quarter.As a marketing executive my day to day role involves executing vendor marketing plans to a high standard that meets both our brand guidelines and the vendors. I have also taken control of a number of vendors which allows me to create a marketing plan, execute… Show more My second rotation on the DCC graduate scheme is based in the marketing department of the UK's biggest technology distributor, Exertis. I am based in the channel marketing team helping to create marketing plans quarter on quarter.As a marketing executive my day to day role involves executing vendor marketing plans to a high standard that meets both our brand guidelines and the vendors. I have also taken control of a number of vendors which allows me to create a marketing plan, execute the activity and close the quarterly plan. This requires maintaining close communication with relevant external and internal stakeholders to get work done quickly and efficiently.During my time at Exertis I am also heavily involved in a project to set up a new incentive portal for our sales incentives. This has involved extensive collaboration with both internal and external stakeholders in order to meet strict deadlines. This process has shown me another side of the business as well as becoming much more commercially aware. During this project I am reporting directly into the head of marketing. Show less

DCC is an international sales, marketing, distribution and business support services group, operating across four divisions; Energy, Healthcare, Technology and Environmental. During DCC's Graduate Programme graduates rotate through three different businesses in numerous locations and in numerous industries. This gives the graduates an understanding of how a variety of business models operate. Graduates are given real responsibility from day one, as they work towards becoming the future leaders… Show more DCC is an international sales, marketing, distribution and business support services group, operating across four divisions; Energy, Healthcare, Technology and Environmental. During DCC's Graduate Programme graduates rotate through three different businesses in numerous locations and in numerous industries. This gives the graduates an understanding of how a variety of business models operate. Graduates are given real responsibility from day one, as they work towards becoming the future leaders of the company. Show less

Portlaoise

I based in Emo Oil as my first placement as part of the DCC graduate programme. Part of the marketing team carrying out marketing activity across Emo Oil's divisions both in Northern Ireland and the Republic of Ireland.Responsibilities:- Carry out the day to day marketing activities including reporting on campaigns and feeding these results back to staff members.- Assisting in the process of producing an Emo Oil Brochure which can be given to current and prospective clients… Show more I based in Emo Oil as my first placement as part of the DCC graduate programme. Part of the marketing team carrying out marketing activity across Emo Oil's divisions both in Northern Ireland and the Republic of Ireland.Responsibilities:- Carry out the day to day marketing activities including reporting on campaigns and feeding these results back to staff members.- Assisting in the process of producing an Emo Oil Brochure which can be given to current and prospective clients highlighting what it means to get your oil from Emo.- Planning social media strategy so that new business can be gained through social media and the platforms can be kept relevant and interesting.- In charge of rolling out a stationery re brand across head offices and depots in Northern Ireland and Republic of Ireland.- Carried out a cross selling report identifying areas that the business could cross and up sell across its different divisions with the goal of carrying out a number of cross selling campaigns.- Developed Marketing SOP's for Sage CRM, allowing marketing campaigns using this platform to be carried out more efficiently. Show less

Edinburgh, United Kingdom

While doing my masters I was a tutor for the first and second year sport psychology module.Responsibilities- Planning and delivering the tutorials to groups of 25 students.- Including relevant and interesting material to keep the group engaged.- Reporting back to the lecturer on how the tutorials were going and improving the content of tutorials week on week.

Castleknock

I was assistant to a number of high performance coaches in one of the biggest tennis clubs in Ireland.I also assisted in running camps for kids over school holidays and ran organised play in the afternoons.Responsibilities- Assist the head coach in carrying out training drills. -Communicate the drills to the students in a way that was easy to understand and allowed for maximum learning.- Hit with the students individually to assist their improvement and development.-… Show more I was assistant to a number of high performance coaches in one of the biggest tennis clubs in Ireland.I also assisted in running camps for kids over school holidays and ran organised play in the afternoons.Responsibilities- Assist the head coach in carrying out training drills. -Communicate the drills to the students in a way that was easy to understand and allowed for maximum learning.- Hit with the students individually to assist their improvement and development.- Give feedback to both kids and parents on how their game was progressing.- Aid in pre match plans and tactics.- Make sure that training was fun to ensure that effort levels were high.- Ensure that I kept up to date with new training methods and drills to make sure that we were giving the best lessons possible.- In summer camps introduce kids to tennis in a fun and enjoyable way.- Ensure that I acted in a professional and respectful manner at all times. Show less

Master Of Science (Msc), Performance Psychology, 2.1

Activities and Societies: University of Edinburgh Tennis 1st Team. Increased my understanding in the realm of human performance.

Bachelor Of Arts (B.A.), Psychology, 2.1

Activities and Societies: UCD Volunteer Overseas, University Tennis Team Spent four years studying different divisions of psychology.

Leaving Certificate, 540 Points