Fergus Jackson Email & Phone Number

London, Gb

Global Creative Lead for LightSpray, Paris 2024 Olympics projects and Right To Run, On's social impact program.

Concepting and Copywriting pitch work.

Working for The Cltr to help Accenture deliver concepts and copy for Accor Hotel Group brands including Swissotel, Ibis, Novotel, The Savoy and Gallery.

Concepts and copywriting for the digital relaunch of Clover, a POS system aimed at SMEs in the hospitality and retail sectors.

Tone Of Voice work and Copywriting for Dettol 'Hygiene Quest', a multifaceted award wining campaign for schools in Nigeria, Australia and UAE teaching children the importance of hand washing and hygiene through narrative led animations, web-based and physical games.

Online tutorials for pandemic bakers.Brick House At Home is a baking tutorial club based on Patreon. Each month we break down and show our subscribers how to make and bake some of Brick House’s most loved products from the comfort of their own kitchen through written recipes and video content.We have produced nine recipes to date including starting and maintaining your own sourdough mother, sourdough bread, morning buns, cookies and mince pies. I Creative Directed the project, commissioning a small video production company, an illustrator and graphic designer to help bring the concept to life. Produced: 9 films and PDF recipes / 2 trailers / hero illustrations / refreshed branding / Patreon site /T-Shirts / Tea Towels.

Sourdough bakery and café brand with locations in East Dulwich and Peckham.From a one-man band operating out of an old moped garage off Peckham Rye Common to a thriving business turning over £2 million a year, Brick House was built from the ground up into a much loved and respected brand. Our East Dulwich mothership housed the bakery and a 40-cover café where we made everything under one roof, including an all-day dining menu, coffee, pastries and sourdough bread for ourselves and our wholesale customers who included some of London’s finest retailers and restaurants such as Neal’s Yard Dairy, La Fromagerie, Duck Soup, The Canton Arms and Brunswick House.My role focused on leading bread and pastry production and the output of the kitchen, including new product and menu development, and teaching bread classes. I was also Brick House’s Creative Director, establishing the brand’s tone of voice and telling our story through everything from the architecture and interior design, down to our coffee cups and the livery of our delivery van. I also ran our social media accounts, managed our PR agency and wrote articles and recipes for numerous publications including The Financial Times, Evening Standard, Vogue, Delicious Magazine & The Guardian.Sadly, prohibitive rent increases and unresolvable lease issues at both sites forced our hand and we reluctantly concluded that it was a sensible time to end our adventure, closing Brick House in December 2019.www.BrickHouseBread.com@BrickHouseBread

London

Promoted to ACD from Freelance Senior Creative. Joint ACD on BMW, EA Games, Barclays, Barclay Card and Nescafe.Joint creative lead on successful pitches for BMW, Nescafe and EA games.

Full time freelance creative role. Created and developed campaigns including:Vodaphone - Taxi Grand Prix. Real-time racing game using London cabbies, gaming website & promotional film with Lewis Hamilton and Sean Williamson (aka Barry from Eastenders) to support Vodafone's sponsorship of F1Sony Ericsson - Pureness. Campaign & website site in collaboration with Wallpaper Magazine.Sony Ericsson - Inside Tracks. Website and campaign that combined music and mapping to create audio walking tours.Vodafone - The Nightwatchman. Content rich campaign to supports Vodafone's sponsorship of the England Cricket team during the Ashes tournament.

Joint responsibility with CD for the conceptual output of the agency. Generating, developing and articulating concepts, and ensuring that Digit's thinking was underpinned with strategic and consumer insights. Also responsible for Digit's written output.Recent projects include:Wilkinson Sword viral campaign and micrositeNational Gallery 'The Grand Tour' supporting site and contentSony Ericsson 'Body In Motion' physical interactive installation and micrositePenguin 'Glass Books of the Dream Eaters' viral campaignRowntree's Fruit Pastilles 'Britain's Got Talent' skills site

Conceptual development, strategic thinking and writing to develop and execute branded content, advertising, marketing and brand experiences for clients including:Audi - Brand experience center Piccadilly, LondonPlaystation - PS2 brand campaign / WipEout Fusion bookSony Europe - SACD Campaigns / Cybershot USan Miguel - San Miguel street fiestasAlso: Vodafone, Aiwa, Eidos, Raleigh, Fosters, Warner Bros, National Trust, MVC, Reebok, Virgin Student

Ma, Communication Studies

Ba, Classical Studies