Amanda Ferguson

Amanda Ferguson Email and Phone Number

Product Strategy and Development Executive @ Stride, Inc.
Amanda Ferguson's Location
Boston, Massachusetts, United States, United States
Amanda Ferguson's Contact Details

Amanda Ferguson work email

Amanda Ferguson personal email

About Amanda Ferguson

With over twenty years of experience in strategic product management, I lead the product/market strategy for the district business at Stride, Inc., a leading provider of online and blended learning solutions. I oversee the roadmap and sales enablement suite for a $60M+ portfolio of products that align with the company's goals and the needs of the K-12 market.I have a proven track record of launching and supporting innovative and effective solutions that leverage market research, data, and end user input throughout the development lifecycle. I excel at bringing broad and diverse teams together in collaboration to meet aggressive goals with thoughtful solutions to challenges throughout the development process. I have also developed and executed product initiatives to expand market share for key segments, such as credit recovery, and achieved business transformation related to vendor management and integration. I am passionate about delivering high-quality content and curriculum that enhance student outcomes and engagement.

Amanda Ferguson's Current Company Details
Stride, Inc.

Stride, Inc.

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Product Strategy and Development Executive
Amanda Ferguson Work Experience Details
  • Stride, Inc.
    Sr Director Product Management/Product Enablement
    Stride, Inc. Aug 2021 - Present
    Herndon, Virginia, Us
    Drive product/market strategy for $60M+ district business aligned to company goals, including roadmap and sales enablement suite. Ongoing stakeholder engagement to inform strategy development.
  • K12
    Sr Director Product Development
    K12 Oct 2015 - Aug 2021
    Herndon, Va, Us
    Managed curriculum products portfolio for secondary school program offerings, requiring multi-team development management. Responsible for project-specific and long-term strategy, business cases, budgeting, execution, coordination across groups—finance, platform, product management, data, marketing, third-party.Developed product initiatives to expand market share for key segments, such as Credit Recovery.Achieved business transformation related to extensive vendor management and integration to internal workflows to meet aggressive project deadlines, such as development and execution of external QA strategy. Facilitated internal cultural shift to support greater outsourced work.Executed multi-product assessment strategy to create more cohesive user experience that improved alignment of assessment products to customer needs, market trends for technology-enhanced items, and internal data report inputs.Defined and lead effort to develop cross-product content enhancements in response to customer feedback and internal reports that will increase pedagogical value and reusability of content in future development.
  • Pearson
    Director, Digital Development
    Pearson Jul 2015 - Oct 2015
    London, Gb
    Developed digital product strategy for new programs with a focus on balancing development and reuse strategies in relation to resources, budgets, and market needs.Managed digital content team creating assets and courseware with a development budget of $8M+. Delivered scope on time and on budget. Developed processes that allowed for efficient customizations of content.Line of business product owner during development of the company's new learning management system. Defined department’s platform requirements and represented department’s interests throughout platform development.Department representative for company-wide, global corporate planning workflow initiative, which made ongoing recommendations for workflow and tool improvements resulting in new content management strategies and streamlined development processes adopted by the School group.
  • Pearson
    Manager, K-8 Digital Science Product Development
    Pearson Nov 2008 - Oct 2015
    London, Gb
  • Houghton Mifflin
    Senior Editorial Project Manager
    Houghton Mifflin Jul 2006 - Nov 2008
    Boston, Massachusetts, Us
    Analyzed market expectations, state standards, and budgets to define math technology products in collaboration with editorial and technology groups. Managed internal staff and external vendors.Recruited and trained internal and external staff to create highly collaborative project teams that met product deliverable deadlines during a time of shifting internal culture and reorganization. Managed development of online intervention product with 500+ interactive math lessons, a teacher management system, and a student application, the flagship digital offering for remediation within the primary program.
  • Educational Developer And Technical Editor
    Educational Developer And Technical Editor Jan 2003 - Jun 2006
  • Classwell Learning Group
    Sr Manager Of Curriculum
    Classwell Learning Group 2000 - 2002
    Managed staff of curriculum developers creating online educational content. Maintained project schedules, budget, and resource allocations.Developed a relational model for generating more accurate content correlations for the online delivery platform.Investigated market trends and customer needs in recommending product partnerships to the Senior Director, CEO, and other groups.
  • Houghton Mifflin
    Editor
    Houghton Mifflin Apr 1999 - May 2000
    Boston, Massachusetts, Us
    Editor on English/Language Arts textbooks.
  • Houghton Mifflin
    Publishing Technologies Specialist
    Houghton Mifflin Oct 1997 - Apr 1999
    Boston, Massachusetts, Us
  • Wizards Of The Coast
    Database Coordinator
    Wizards Of The Coast Nov 1996 - Jul 1997
    Bellevue, Washington, Us
  • U.S. Epa
    Marketing/Communications
    U.S. Epa 1994 - 1996
    Increased corporate/consumer awareness of non-regulatory pollution-prevention programs that encourage profitable use of energy-efficient technology through public/private partnerships for Fortune 500 clients as well as small businesses, including collaboration with EarthShare on a national Ad Council consumer campaign.

Amanda Ferguson Skills

Publishing Content Development Academic Publishing Editorial Textbooks Content Management Online Publishing Ebooks Editing Educational Technology Books Copy Editing Content Strategy Proofreading Literature Freelance Writing

Amanda Ferguson Education Details

  • Penn State University
    Penn State University
    English/History
  • Emerson College
    Emerson College
    Writing
  • Penn State University
    Penn State University
  • Emerson College
    Emerson College
    Master Of Fine Arts - Mfa

Frequently Asked Questions about Amanda Ferguson

What company does Amanda Ferguson work for?

Amanda Ferguson works for Stride, Inc.

What is Amanda Ferguson's role at the current company?

Amanda Ferguson's current role is Product Strategy and Development Executive.

What is Amanda Ferguson's email address?

Amanda Ferguson's email address is fe****@****ail.com

What schools did Amanda Ferguson attend?

Amanda Ferguson attended Penn State University, Emerson College, Penn State University, Emerson College.

What skills is Amanda Ferguson known for?

Amanda Ferguson has skills like Publishing, Content Development, Academic Publishing, Editorial, Textbooks, Content Management, Online Publishing, Ebooks, Editing, Educational Technology, Books, Copy Editing.

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