Edward F.

Edward F. Email and Phone Number

Principal @ Northlane
United Kingdom
Edward F.'s Location
United Kingdom, United Kingdom
Edward F.'s Contact Details

Edward F. work email

Edward F. personal email

n/a
About Edward F.

Edward F. is a Principal at Northlane. Colleagues describe him as "I worked with Ed for a number of years while he was in the Commercial team at Virgin Media. He was always strategically focused, of paramount importance when managing the customer base, and data-led when considering creative solutions to existing problems. Ed was hands on with the data, building various scenarios and business cases to ensure any proposals made sound business sense, which he was then comfortable presenting to senior stakeholders for buy-in. Both myself and my team enjoyed working immensely with Ed as, apart from forging good working relationships and valuing the analytics we supported with to help deliver successful projects, he was a very personable partner and good fun to work alongside.", "I met Edward through when he was running the Beyond Profit Society business course at Cambridge University and I was happy to be asked to supervise one of their workshops. As the last of the 8 sessions of the course, we discussed and developed the enterprises that some of the attendees had been working on. It was a lively and engaging event with a set of bright and committed people. Edward managed the session effectively and professionally, setting the pace for discussions and making good contributions of his own. I very much enjoyed working with Edward and get more involved in the valuable work of the Beyond Profit Society.", and "I worked with Ed for four years at Virgin Media, during which time he demonstrated strong commercial leadership supported by consistent and powerful insight. His ability to work through large amounts of data and compile the key issues and learnings is a great skill, but whilst he is highly data-driven he remains proficient in being able to step back and take a strategic approach. He has a clear communication style and is a great personality to have in the office."

Edward F.'s Current Company Details
Northlane

Northlane

View
Principal
United Kingdom
Employees:
5
Edward F. Work Experience Details
  • Northlane
    Principal
    Northlane
    United Kingdom
  • Pomelo
    Founder
    Pomelo
    United Kingdom
  • Pomelo Ltd
    Founder
    Pomelo Ltd Jan 2024 - Present
    Pomelo Ltd partners with brands to grow their top line through the provision of expertise across monetization levers. Capabilities include pricing, propositions, product portfolio and packaging optimisation, loyalty scheme design, subscriptionization, base management, and retention. More information to follow.
  • Pret A Manger
    Global Head Of Propositions
    Pret A Manger Jul 2022 - Feb 2024
    London, London, Gb
    Leading & collaborating globally to evolve and grow Pret's propositions, including the Coffee Subscription & Club Pret, and delivery offerings.
  • Boston Consulting Group (Bcg)
    Consultant
    Boston Consulting Group (Bcg) Sep 2019 - Jul 2022
    Boston, Massachusetts, Us
  • Simon-Kucher & Partners
    Engagement Manager
    Simon-Kucher & Partners Jun 2019 - Sep 2019
    Bonn, De
  • Simon-Kucher & Partners
    Senior Consultant
    Simon-Kucher & Partners Jun 2018 - Jun 2019
    Bonn, De
  • Simon-Kucher & Partners
    Consultant 4
    Simon-Kucher & Partners Aug 2017 - Jun 2018
    Bonn, De
  • Virgin Media
    Senior Commercial Manager - Cvm
    Virgin Media Mar 2016 - Aug 2017
    Reading, Berkshire , Gb
    Led the Customer Strategy team within CVM, including line management responsibility of three Commercial Managers.Pioneered innovative churn prevention initiatives and led E2E planning and delivery, protecting £m of recurring revenue.Co-created and owned the Customer Framework that defined the segments and objectives for the customer base, and enables coherent and customer-centric planning.CVM lead for last three bundle launches, primarily involving modelling the impact of proposed portfolios on the customer base, and later influencing their design.Key role in 2017 budget planning, forecasting YoY changes, business casing £m investment opportunities, and coordinating operational planning.Primary CVM contact for working with Long Term Commercial Strategy, "Pricing, Propositions, and Revenue Management", Customer Marketing.Virgin Media representative for cross-market base management activity, working with central Liberty Global, sister companies, and external partners.
  • Virgin Media
    Commercial Manager - Base Management (Customer Value Management)
    Virgin Media Feb 2015 - Mar 2016
    Reading, Berkshire , Gb
    Commercial lead for email marketing to the customer base, driving the development of new capabilities and increasing the personalisation of offers to increase channel performance.Base management lead for development of Next Best Offer and Next Best Action, capitalising on significant, and hitherto unexploited, opportunities.Co-lead in creation of the existing customer business case for future new product suite (including triple & quad play bundles).
  • Virgin Media
    Pmo Manager - Engagement & Transformation
    Virgin Media Nov 2013 - Feb 2015
    Reading, Berkshire , Gb
    Through governance and rigorous analysis I enabled the newly merged team to efficiently and effectively deliver meaningful change to B2B delivery. Transformed working practice by planning and coordinating resource, demanding transparency, and fostering cooperation. Formalised our engagement processes and implemented prioritisation criteria to evaluate alignment to strategic objectives, cost-benefit, and operational complexity.
  • Virgin Media
    Operational Delivery Manager - Business Improvement
    Virgin Media Aug 2013 - Nov 2013
    Reading, Berkshire , Gb
    Whilst maintaining and developing the performance tool I developed in Provide I joined the new Business Improvement Team serving the wider delivery organisation (CONNECT). Became the go-to analyst for the team, assisting with the delivery of large revenue (£m) projects. Utilised Excel proficiency to drastically shorten analysis time for a variety of projects. Innovative reporting method and data presentation has led to a significant reduction in failed installs (a huge cost to the business). Took on devices, systems and process project delivery impacting IT, sales and the delivery areas.
  • Virgin Media
    Operational Delivery Manager - Provide
    Virgin Media Feb 2013 - Aug 2013
    Reading, Berkshire , Gb
    Created, developed and produced reports focused on operational performance and delivery for the Hook and Peterborough Provide (B2B order delivery) centres. Advised Head of Delivery, wider leadership community and colleagues on all matters data. Produced and promoted mathematically valid, stakeholder sensitive, data-based performance measures in order to highlight areas in need of improvement and those that deserved commendation. Effectively chaired performance reviews, asking questions to drive improvement. Created the most accurate and considered measurement tool to date to enable effective measurement versus objectives and to drive 1 to 1 discussions.
  • Majestic Wine
    Trainee Manager
    Majestic Wine Oct 2012 - Feb 2013
    Watford, Herts, Gb
    As part of the Alton 'store opening team', I merchandised the store to maximise potential sales whilst learning about the company and its products. Quickly developed product knowledge which, combined with positive and adaptable customer manner resulted in early sales success. Further developed selling technique at the Winchester store, surviving the intensely busy Christmas period. Became technically competent at taking orders and was given responsibility for banking early on.
  • Rolls-Royce
    Commercial Summer Intern
    Rolls-Royce Jun 2012 - Aug 2012
    London, England, Gb
    Drafted bespoke agreement amendments for the Risk and Revenue Sharing Partnership Group in Civil Aerospace, liaising with colleagues in commercial, engineering and legal. Created an Account Presentation for a partner of growing strategic importance in order to brief senior management as to their history, our history together, current projects, personnel, corporate ethos and future opportunities. As part of a team of interns, I scoped a major cost reduction opportunity in the supply-chain and proposed a set of reasoned recommendations. We identified areas of improvement in both contracts and processes and assimilated our judgements with those from across the company after widespread interviewing. Our suggestions were to be proceeded with at a change forum after the end of my contract.
  • Gonville And Caius College May Ball Committee
    Vice-President
    Gonville And Caius College May Ball Committee May 2011 - Jun 2012
    Part of the leadership team responsible for planning and executing the 2012 Gonville and Caius May Ball for 1300 paying guests. As Vice-President I aided in driving the committee of 23 to ensure we were on track and on budget (£200,000) at all times, contributing my own ideas along the way. My particular responsibilities were oversight of the personnel team and sole responsibility of the logistics operation involving scores of suppliers, many scores of vehicles, one articulated lorry, council bollards and two parking spaces. The logistics went off without a hitch for the first time in memory and the Ball was a great success receiving amongst the most glowing of all the reviews of the year. One of the best experiences I've had.
  • Cambridge University Beyond Profit
    Business Course Manager
    Cambridge University Beyond Profit May 2011 - May 2012
    Co-planned and lead the successful inaugural Business Course, with the mission “to provide today’s students with the skills required to transform tomorrow’s businesses such that the values of socio-economic sustainability are at their core”. Decided course structure, invited, briefed and greeted guest speakers and ran the administered the course. The course was received very positively and in the process raised £1500 for the society, funding it's activities for several years.
  • Independent
    Private Tutor In Mathematics And The Sciences
    Independent Sep 2008 - May 2012
    Tutored around a dozen pupils from the ages of 13 to 20 in mathematics and science. Offered personalised approach to suit the pupil's learning style, boosting confidence and enthusiasm throughout, sometimes resulting in unprecedented positivity in the subject. Examples of pupils' achievements include acceptance into a highly selective and competitive public school, the acceptance to read engineering at a prestigious university, straight A grades at A-Level and a place at a top London university and the surpassing of predicted grades across maths and science by several grades.

Edward F. Education Details

  • University Of Cambridge
    University Of Cambridge
    Materials Science
  • Peter Symonds College
    Peter Symonds College
    Critical Thinking
  • The Westgate School
    The Westgate School
    Gcse

Frequently Asked Questions about Edward F.

What company does Edward F. work for?

Edward F. works for Northlane

What is Edward F.'s role at the current company?

Edward F.'s current role is Principal.

What is Edward F.'s email address?

Edward F.'s email address is ed****@****ail.com

What schools did Edward F. attend?

Edward F. attended University Of Cambridge, Peter Symonds College, The Westgate School.

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