Brian Fergusson Email & Phone Number

Athens, Georgia, United States

Lead a team of Key Account Managers and Pricing Manager on the growth of national and regional customers.

Atlanta, Georgia, United States

Lead the introduction and growth of the world's top selling hard fruit ciders in the U.S. including launch strategy, distributor acquisition, distributor management, forecasting, budget management, key account management and team leadership. • National Account Management including Total Wine & More, ABC FWS, Walmart, Publix, Disney and regional chains. • Manage Kopparberg US import partnership with Vermont Cider Company.

Atlanta, Georgia, United States

Nationally recognized sales leader at Pabst Brewing (PBR) / New Holland Brewing (Dragons Milk). Managing 12 GA distributors and national account call-points in Georgia. * #1 national ranked Sales Manager for PBR EASY launch account distribution* Region leading PBR distribution gains; Q1 2017 and Q1 2018* New Holland brands; sales +15.8%, distribution +24.5%* Won Taco Mac “Beer of the Month” for New Holland Brands, November 2018; +300% YOY sales.* PBR “FAST START” winner for volume and trend gains; Q1 2017 and Q1 2018* PBR "Holiday Incentive" Winner for most merchandised 10+ case PBR displays* 1st place, Not Your Fathers "Mountain Madness"; most placements and volume gains in region

Georgia, United States

Licensed Realtor. Advisor of real estate investment and property management. Helping novice investors understand how to diversify their portfolio into the area of real estate in both long-term and short-term rental properties.

Atlanta, Georgia, United States

* Ventured out of the CPG / Adult Beverage industry to gain experience selling / marketing durable goods and services - commercial roofing. The experience helped me become more entrepreneurial and broadened sales, business development, crisis management and people management skills. * Secured preferred vendor status with Wayne Farms and LifePoint Hospitals becoming their primary supplier for a 3-year cycle.* Achieved record sales in territory.

Atlanta, Georgia, United States

* Designed and launched a bi-weekly email newsletter campaign with information and offers generating an incremental $3M annual revenue stream.* Implemented National Account electronic and calling campaigns increasing lead generation 300% and +20% conversion rate.

Atlanta, Georgia, United States

* Led a team of Sales, Marketing, Business, Pricing and IRI analysts presenting insights and proposed strategy to sales and marketing executives.* Developed ULTRA distribution growth programs resulting in an average of +1.3 packages per store, +10,500 barrels annually.

Tampa, Florida, United States

* Directed Human Resources, Budgeting, and Planning duties for a 40+ person Region that generated annual revenues of ~$1.3 billion from sales in the states of Florida and the Caribbean.* Served as trusted advisor to Region Vice President, and assisted in development of region annual business and revenue plans.* Coached, trained, motivated, and evaluated a team of 13 direct reports, including Administrative Assistants, Business Analysts, Pricing Analysts, and Geographic Marketing Managers; administered a $12 million annual region budget.

Tampa, Florida, United States

* Led marketing programs to drive in-store activation and conversion with national account chains and professional sports properties.* “Michelob May Musicfest”; over 250,000 impressions in four weeks; sales increase +47%* Created the “First Possession Payday” with Hess Convenience Stores, Southeast Grocers and the Tampa Bay Buccaneers. The sweepstakes program resulted in record Bud Family displays and sweepstakes redemption rates.

St Louis, Missouri, United States

* Brand Management analyst providing insight, strategy and recommendations to Budweiser and Bud Light Brand VPs.* Launched a drill-down process for Budweiser sales softness in the state of California. Determined a price relationship irregularity for Budweiser 12-packs, over 60% of the package mix in convenience stores, created a disadvantaged value and trade away to less profitable packages. The relationship was corrected.* Developed Budweiser “Rust Belt” marketing strategy for brand loyal markets improving declining trends +7%.* Designed new package rollout strategy for the Budweiser Aluminum Bottle while facing capacity constraints. This created minimal out-of-stocks, strong on-premise consumer adoption and ultimately national expansion.

St Louis, Missouri, United States

* Development and implementation of sales, sales operations and marketing programs proven to improve sales and retail execution forthe distributors and retail accounts.* Developed sales tools in a nine step program called “IMPACT Selling” including; structured sales processes, retail merchandising standards, time to sell tools, route optimization, pay for performance programs and retail shelf-space programs.* Successfully implemented “IMPACT Selling” programs, exceeding implementation quotas every year.

Charlotte, North Carolina, United States

* Manage pricing analysis and planning for NC, SC, VA, WV and Washington DC.* Develop “penny pricing” that took consumer prices to the exact penny, leaving no margin for retail slack.* Instituted a two-part bi-annual price increase program to optimize profit while minimizing share loss.* Created a process for minimizing wholesaler load-ins of product in FOBR states saving the company over $90k annually.

Washington Dc-Baltimore Area

Mba, General Management

B.A., Management