Brian Fergusson Email & Phone Number

Athens, Georgia, United States

Lead a team of Key Account Managers and Pricing Manager on the growth of national and regional customers.

Atlanta, Georgia, United States

• Lead the introduction and growth of the world's top selling hard fruit ciders in the U.S. including launch strategy, distributor acquisition, distributor management, forecasting, budget management, key account.
• National Account Management including Total Wine & More, ABC FWS, Walmart, Publix, Disney and regional chains.
• Manage Kopparberg US import partnership with Vermont Cider Company.

Atlanta, Georgia, United States

Nationally recognized sales leader at Pabst Brewing (PBR) / New Holland Brewing (Dragons Milk). Managing 12 GA distributors and national account call-points in Georgia. * #1 national ranked Sales Manager for PBR EASY launch account distribution* Region leading PBR distribution gains; Q1 2017 and Q1 2018* New Holland brands; sales +15.8%, distribution.

Georgia, United States

Licensed Realtor. Advisor of real estate investment and property management. Helping novice investors understand how to diversify their portfolio into the area of real estate in both long-term and short-term rental properties.

Atlanta, Georgia, United States

* Ventured out of the CPG / Adult Beverage industry to gain experience selling / marketing durable goods and services - commercial roofing. The experience helped me become more entrepreneurial and broadened sales, business development, crisis management and people management skills. * Secured preferred vendor status with Wayne Farms and LifePoint Hospitals.

Atlanta, Georgia, United States

* Designed and launched a bi-weekly email newsletter campaign with information and offers generating an incremental $3M annual revenue stream.* Implemented National Account electronic and calling campaigns increasing lead generation 300% and +20% conversion rate.

Atlanta, Georgia, United States

* Led a team of Sales, Marketing, Business, Pricing and IRI analysts presenting insights and proposed strategy to sales and marketing executives.* Developed ULTRA distribution growth programs resulting in an average of +1.3 packages per store, +10,500 barrels annually.

Tampa, Florida, United States

* Directed Human Resources, Budgeting, and Planning duties for a 40+ person Region that generated annual revenues of ~$1.3 billion from sales in the states of Florida and the Caribbean.* Served as trusted advisor to Region Vice President, and assisted in development of region annual business and revenue plans.* Coached, trained, motivated, and evaluated a.

Tampa, Florida, United States

* Led marketing programs to drive in-store activation and conversion with national account chains and professional sports properties.* “Michelob May Musicfest”; over 250,000 impressions in four weeks; sales increase +47%* Created the “First Possession Payday” with Hess Convenience Stores, Southeast Grocers and the Tampa Bay Buccaneers. The sweepstakes.

St Louis, Missouri, United States

* Brand Management analyst providing insight, strategy and recommendations to Budweiser and Bud Light Brand VPs.* Launched a drill-down process for Budweiser sales softness in the state of California. Determined a price relationship irregularity for Budweiser 12-packs, over 60% of the package mix in convenience stores, created a disadvantaged value and.

St Louis, Missouri, United States

* Development and implementation of sales, sales operations and marketing programs proven to improve sales and retail execution forthe distributors and retail accounts.* Developed sales tools in a nine step program called “IMPACT Selling” including; structured sales processes, retail merchandising standards, time to sell tools, route optimization, pay for.

Charlotte, North Carolina, United States

* Manage pricing analysis and planning for NC, SC, VA, WV and Washington DC.* Develop “penny pricing” that took consumer prices to the exact penny, leaving no margin for retail slack.* Instituted a two-part bi-annual price increase program to optimize profit while minimizing share loss.* Created a process for minimizing wholesaler load-ins of product in.

Washington DC-Baltimore Area

Mba, General Management

B.A., Management