Corporate, team sports and grassroots channel partner for PUMA

Offering unique combinations of expertise as both supplier and manufacturer, providing a tailor-made end-to-end service for businesses across the world, from entrepreneurial startups to global corporations.

Playsports is a corporate, teamsports and grassroots channel distributor for multinational brands. - Overseeing daily business operations.- Developing and implementing growth strategies.- Creating and managing budgets.- Improving revenue.- Restructuring organization and existing headcount to maximize effectiveness.

Tat Chemical & Cosmetics is the 3rd largest soap producer and one of the leading producers of cosmetics and personal care products in Turkey since 1999. Company is exporting its products to 70 countries and established its domestic sales team at 2018.Reporting to General Manager, responsible of creating the companies go to market strategies, build up and manage domestic distributor network at Marmara and Anatolia, develop and maintain national and local key account agreements.- Established two distributors at Marmara and Anatolia- Identified potential customers and sign contracts with big retailers such as Cagri, Oruc, Mopas, Yunus, Cagdas, Altunbilekler and Hepsiburada.

Reporting directly to General Manager and being a key member of the executive team, my responsibilities are developing sales strategies and executing marketing strategies for the joint venture co. with Schwarzkopf-Henkel. I lead a team of four regional sales managers and their respective staff (approx. thirty employees), evaluate channel needs, re-organize sales team and define go-to-market sales strategies. Key Achievements: Analyzed sales organization, delegated jobs to key members, assigned regional supervisors, cleared communication channels with marketing and technical teams.  Established the key account channel and separated wholesale management from customer management in sales team organization. At the end, main customer focus increased and the share of key and local accounts reached to %71 from %60 of total revenue. Adapted a whole new sales strategy and managed the change by using coaching methods and knee-to-knee training systems for the sales team; resulted in high success of strategy implementation. Led a new technological infrastructure project with IT, implemented new route planning and CRM system. The sales team started to introduce the marketing plans to key accounts with tailor-made presentations using tablet computers.  Built up a new performance management, career planning and incentive system with HR. Changed distributor model, opened an exclusive wholesale distributor. Company saved %4 of net sales and achieved to balance price differences between the key accounts and wholesalers. Analyzed distributors’ income and profitability and changed working terms. Planning approx. %1 direct contribution to ebitda at the end of 2016.

• Direct report to Region Manager• Coach and lead a sales team of account managers to sell-in to and sell-thru from the local key account markets.• Determine sales targets and monitor the achievements of account managers• Develop strong relationships with top local accounts• Lead and manage Marmara’s biggest distributor (West Istanbul & Trakya) and ensure the achievement of sales turnover (app. annual 30 mil. usd) • Manage and lead merchandiser & distributor sales team of 20 people• Planning and implementing business & trade marketing plans by leading account managers and distributor sales team.• Manage and control sales and trade marketing budget • Manage and lead merch & distributor sales team of 12 people• Plan & implement trade marketing activities.

• Direct report to Regional Sales Manager• Manage distributor sales team according to monthly/quarterly targets• Responsible of sell-in and category management of BTT(Cash&Carry account) - Local Key Accounts – Pharmacy channel• Plan & implement trade marketing plans at Local KA’s

• Direct report to Assistant General Manager of Sales & Marketing• Build up and manage marketing department, enhance CRM system• Responsible from Corporate Image (PR&Advertisement)• Develop sales strategies and trade plans for different industries

• Direct report to Sales Manager in Nike Equipment and Accessory product line.• Develop Eq. & Acc. Product line in stores by implementing new sales strategies and gain space from other product lines (such as apparel-footwear)• Execution of all customers business plans, initiatives and strategic objectives.• Manage product sales to Department Stores and Nike only stores.• Manage merchandising team.• Implementation of season initiatives in the related stores.• Special category management inside the product line

• Direct report to Sales and Marketing Manager of Post-it and Scotch brands• Manage Wholesaler, Retail and Key Accounts.• Implementation of trade marketing plans at stores (such as Office 1 SS, Nezih Bookstore)• Gain Six Sigma Green Belt and lead a Project which would have an additional %20 sales to deparment turnover.• Lead a sales plan in Office 1 SS and achieved the “Best replication of the year” award.• Implement BTS(Back to school) initiatives at Key account customers• Stock reduction achieved by using push and pull strategy.

• Approve or reject the credit applications, which are more than $100.000, of the companies by analyzing their structure, organization, management model and financial datas.• Preparing risk reports of the customers.• Project team member of ISO 9001• Project team member of Leaseonline (b2c web site