Ferhan Tiner Email & Phone Number

Turkey

Corporate, team sports and grassroots channel partner for PUMA

Offering unique combinations of expertise as both supplier and manufacturer, providing a tailor-made end-to-end service for businesses across the world, from entrepreneurial startups to global corporations.

Istanbul, Turkey

Playsports is a corporate, teamsports and grassroots channel distributor for multinational brands. - Overseeing daily business operations.- Developing and implementing growth strategies.- Creating and managing budgets.- Improving revenue.- Restructuring organization and existing headcount to maximize effectiveness.

Istanbul, Turkey

Tat Chemical & Cosmetics is the 3rd largest soap producer and one of the leading producers of cosmetics and personal care products in Turkey since 1999. Company is exporting its products to 70 countries and established its domestic sales team at 2018.Reporting to General Manager, responsible of creating the companies go to market strategies, build up and.

Reporting directly to General Manager and being a key member of the executive team, my responsibilities are developing sales strategies and executing marketing strategies for the joint venture co. with Schwarzkopf-Henkel. I lead a team of four regional sales managers and their respective staff (approx. thirty employees), evaluate channel needs, re-organize.

• Direct report to Region Manager
• Coach and lead a sales team of account managers to sell-in to and sell-thru from the local key account markets.
• Determine sales targets and monitor the achievements of account managers
• Develop strong relationships with top local accounts
• Lead and manage Marmara’s biggest distributor (West Istanbul & Trakya) and ensure the achievement of sales turnover (app. annual 30 mil. usd)
• Manage and lead merchandiser & distributor sales team of 20 people

• Direct report to Regional Sales Manager
• Manage distributor sales team according to monthly/quarterly targets
• Responsible of sell-in and category management of BTT(Cash&Carry account) - Local Key Accounts – Pharmacy channel
• Plan & implement trade marketing plans at Local KA’s

• Direct report to Assistant General Manager of Sales & Marketing
• Build up and manage marketing department, enhance CRM system
• Responsible from Corporate Image (PR&Advertisement)
• Develop sales strategies and trade plans for different industries

• Direct report to Sales Manager in Nike Equipment and Accessory product line.
• Develop Eq. & Acc. Product line in stores by implementing new sales strategies and gain space from other product lines (such as apparel-footwear)
• Execution of all customers business plans, initiatives and strategic objectives.
• Manage product sales to Department Stores and Nike only stores.
• Manage merchandising team.
• Implementation of season initiatives in the related stores.

• Direct report to Sales and Marketing Manager of Post-it and Scotch brands
• Manage Wholesaler, Retail and Key Accounts.
• Implementation of trade marketing plans at stores (such as Office 1 SS, Nezih Bookstore)
• Gain Six Sigma Green Belt and lead a Project which would have an additional %20 sales to deparment turnover.
• Lead a sales plan in Office 1 SS and achieved the “Best replication of the year” award.
• Implement BTS(Back to school) initiatives at Key account customers

• Approve or reject the credit applications, which are more than $100.000, of the companies by analyzing their structure, organization, management model and financial datas.
• Preparing risk reports of the customers.
• Project team member of ISO 9001
• Project team member of Leaseonline (b2c web site

Bachelors, Business Administration

Education record

Bachelor Of Business Administration - Bba