Ferhat Samet Sengul Email & Phone Number

Cologne, North Rhine-Westphalia, Germany

Istanbul, Turkey

Develop and maintain visualisations through data interpretation and analysis integrating reporting components from multiple data sources.Develop data management and reporting solutions based on business requirements and needs.Provide support to internal/external teams for data, reports, and tools inquiries.Monitor and evaluate web analytics dashboards and reports in order to develop and recommend marketing strategies.Generate the weekly and monthly management reports by preparing the needed template & providing an executive summary to the management team.Closely communicate with internal/external teams to understand the overall business situation and key topics of concern.

Istanbul, Turkey

Analyse digital performance data based on web performance and SEO performances.Manage multiple analytics systems from digital sources.Provide data analysis via Adobe Analytics and BI tools.Conduct monthly/weekly reports and develop reports based on KPIs.Present to a variety of stakeholder groups/global teams.Work closely with internal teams for cross-functional collaboration and vendors.Implementing Tags and analytical tools.

Istanbul, Turkey

Work on performance marketing activities for websites and mobile apps.Monitor Google Merchant Center accounts as well as Google Marketing Platforms.Coordinate with external affairs and other channel partners to support campaigns.Monitor and analyse output of performance marketing campaigns and to improve return on ad spend (SEM, Retargeting, Paid Social, Video, Display and App campaigns).Collaborate with marketing team to work on SEO practices.Track & report GA E-commerce data as well as Facebook ROAS.Manage timely delivery of daily, weekly and monthly KPI reports.Evaluate and monitor websites’ performanceManage monthly budget on paid advertisements and campaigns.Working with channels on affiliate marketing.

Istanbul, Turkey

Conduct marketing goals to increase IDP IELTS brand awareness and test bookings.Optimise copy and landing pages for search engine marketing. Work with global marketing team to ensure SEO practices.Recommend changes to website architecture, content, linking and other factors to improve SEO positions.Track, report, and E-commerce analytics of IELTS bookings. Analyse performance metrics and manage paid campaigns.Manage budget on paid advertisements and campaigns.Maintain Wordpress platform and recommending improvements to website.Monitor key online marketing metrics to track success.Focus on E-commerce data by developing SQL queries on MySQL and Google BigQuery.

Melbourne, Australia

Analyse social media performance metrics and website analytics.Develop and track relevant and engaging contents for social media platforms and website. Regular reporting of social media platforms' performance and identifying opportunities to increase engagement.Website management platform; track, report, and analyse ieltsessentials.com.Manage IELTS Products on ieltsprogresscheck.com and regularly tracking products as well as supporting regional teams in the world.Manage, implement and analyse digital and search advertising campaigns according to campaign requirements.Support Central Marketing team, Regional IELTS Marketing teams, IDP student placement team.

Melbourne, Australia

Assist with publishing and editing blog posts, email contents, and web contents.Analyse and provide recommendations for social media tactics and strategies.Manage social media tools to look for trends, and marketing and lead generation.Contribute to strategies for increasing user-generated contents.Work with other members of the digital transformation team on contents.Ensure content calendar is followed through with accurate posting of contents.

Master'S Degree, Business And Management

Activities and Societies: February 2017, Joined Monash Postgraduate Association February 2017, Joined Monash Marketing Student Society.

Bachelor'S Degree, International Business, 100% Scholarship, 3.26 Gpa, 3Rd Faculty Of Business And Economics