Ferit Hanlu Email & Phone Number

Turkey

Ümraniye

• Responsible for Analytical, Real-Time Campaigns (EVAM Actions, EVAM Analytics, Unica)• Using products Propensity Model which made by analytical department• Using Customer Segmentation including all products, customer lifecycle and time dimensions• Re-engineering Real time Campaigns unit • Working closely with IT to identification of integrations, Events, Actions and variety Web Services• Analyzing & Designing location based campaigns, monitoring results instantly• Creating different campaign strategies for each marketing segment with the help of complex analysis• Designing new campaigns to increase cross/up-sell rates by using CRM tools to determine appropriate product or service for different customer segments• Designing Next Best Offer / Most Popular Offer by using EVAM ANALITYCS• Member of development Digital Credit Card & Smart Application projects

• Managing the campaigns of the Bank and related subsidiaries• Follow-up of EVAM & Channel integration processes and Coordinate with IT• Collection of campaign requests, Design a scenario, testing process and production process• Analyzing of campaign results• Real-time campaign design, analyzing the results and report to interested department• Creating campaigns by using EVAM & OPBI integration• Proposal of new campaigns and scenarios on product basis• Oracle BI Reporting• Product based dashboard and reporting