I was responsible for leading and managing a team of designers within an in-house boutique agency. The agency provided strategic communication support for Ternova and its subsidiaries, encompassing organizational design, service catalog development, staffing, workflow optimization, and pricing.Responsibilities● Strategic Planning: Developing and implementing the agency's strategic direction.● Creative Oversight: Ensuring brand compliance and overseeing creative asset development.● Operational Efficiency: Optimizing workflows and implementing data-driven practices.● Team Leadership: Managing and mentoring a team of designers.● Problem-Solving: Identifying and resolving issues to ensure seamless service delivery.Results● Successful Relaunch: Led the successful relaunch of Ternova's corporate website, on time and within budget, strengthening the company's digital presence.● Brand Consistency: Improved the overall consistency of the brand's visual resources.● Process Optimization: Designed and implemented new processes for the team, resulting in increased efficiency and streamlined production.● High Service Level: Maintained a consistently high Service Level Agreement (SLA) of over 90%, demonstrating exceptional service delivery.● Team Development: Develop the team, fostering a collaborative and high-performing work environment.

Manage internal and external communications.Crafting a winner culture.Building brand from the inside out.Positioning the companny of the future.

Lead the Internal Comms team.Develop and support cultural transformation strategies.Creating a solid brand structure from the inside out.

Digital transformation evangelist, helping businesses to understand the need to be prepared for the fourth industrial revolution.

Providing a wide range of digital services for SMB´s, including:- Marketing Project Management.- Digital Communication Strategies.- Social media audits.- Digital strategies reviews.among others.

Duties:• Lead and develop market and customer research.• Develop and supervise the execution of the Marketing Plan.• Ensure the implementation of the brand guidelines.• UX/UI support for the development and design team.• Lead the creative strategy and manage the internal Marketing Team.• Ensure the improvement of the customer experience on multiples touchpoints.• Evaluation of commercial partnerships.• Member of the Strategic Internal Council.• Member of the Organizational Change and Development Internal Council.

Duties:• Definition of the digital and offline creative strategy.• Manage Digital Ads campaigns (Facebook, Instagram and Google).• Visual communication and design quality assurance.• Lead the creative and strategy process for in-house marketing campaigns development.• Support Digital Transformation initiatives.• Member of the Strategic internal Council.• Member of the Organizational Change and Development internal Council.

Teacher at Digital Communication Course

• Manage multi-disciplinary teams to warranty excellence on execution of the digital marketing initiatives for local and regional brands.• Create strategic marketing proposals including: digital ads campaigns, lead generation initiatives, integration of digital campaigns with traditional campaigns, digital assets management, optimization of digital ads, content marketing and inbound marketing.Clients: SISCO, PROLAC, Grupo de Comunicaciones Calvo, Max Interaméricas, Steiner, AFP Crecer, among others.

Client: Microsoft's Multi-country subsidiary LNMJob: Strategic consulting, including develop marketing strategic plans (including online marketing and traditional Marketing), coordinate the timely execution of marketing activities, develop marketing campaigns content, orchestrate and align telesales, partners and central marketing teams.

Marketing Assistant and Communications coordinator

Internal and External Communication consultant, and Brand Identity Consultant

Communication Assistant for de Marketing and Products Directors, supervising the Institutional web page before de transformation from Bon Appetit to LivSmart Americas.Because of the enterprise merge the project was canceled.