Fernando L.
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Fernando L. Email & Phone Number

Head of Internal Communication at Ternova
Location: El Salvador 17 work roles 5 schools
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Current company
Role
Head of Internal Communication
Location
El Salvador

Who is Fernando L.? Overview

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Quick answer

Fernando L. is listed as Head of Internal Communication at Ternova, based in El Salvador. AeroLeads shows a matched LinkedIn profile for Fernando L..

Fernando L. previously worked as Head of Creative Services / Shared Service Center at Ternova and Communications Chief at Ternova. Fernando L. holds Digital Transformation Course, Computer/Information Technology Administration And Management, Especialization from Fundación Universitaria Empresarial De La Camara De Comercio De Bogotá.

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Email format at Ternova

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Ternova

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Profile bio

About Fernando L.

I'm a passionate Business Communication Strategist with 10+ years of experience helping organizations achieve sustainable growth through Digital Marketing, Reputation Management, and Corporate Communication. I excel at crafting data-driven strategies that:🚀𝗕𝗼𝗼𝘀𝘁 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: I leverage digital marketing to enhance customer experiences (CX), leading to increased brand loyalty and customer lifetime value.🔒𝗦𝗮𝗳𝗲𝗴𝘂𝗮𝗿𝗱 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻: My expertise in corporate reputation management protects and strengthens your brand image, mitigating potential risks and fostering trust.📢 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗩𝗼𝗶𝗰𝗲: Through strategic communication, I help you effectively communicate with stakeholders, build brand awareness, and achieve your business goals.Throughout my career, I've thrived in diverse roles - creative, operational, and managerial - leading cross-functional teams to successful outcomes.

Current workplace

Fernando L.'s current company

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Ternova
Ternova
Head of Internal Communication
El Salvador
AeroLeads page
17 roles

Fernando L. work experience

A career timeline built from the work history available for this profile.

Head Of Internal Communication

El Salvador

Head Of Creative Services / Shared Service Center

Current

El Salvador

I was responsible for leading and managing a team of designers within an in-house boutique agency. The agency provided strategic communication support for Ternova and its subsidiaries, encompassing organizational design, service catalog development, staffing, workflow optimization, and pricing.Responsibilities● Strategic Planning: Developing and implementing the agency's strategic direction.● Creative Oversight: Ensuring brand compliance and overseeing creative asset development.● Operational Efficiency: Optimizing workflows and implementing data-driven practices.● Team Leadership: Managing and mentoring a team of designers.● Problem-Solving: Identifying and resolving issues to ensure seamless service delivery.Results● Successful Relaunch: Led the successful relaunch of Ternova's corporate website, on time and within budget, strengthening the company's digital presence.● Brand Consistency: Improved the overall consistency of the brand's visual resources.● Process Optimization: Designed and implemented new processes for the team, resulting in increased efficiency and streamlined production.● High Service Level: Maintained a consistently high Service Level Agreement (SLA) of over 90%, demonstrating exceptional service delivery.● Team Development: Develop the team, fostering a collaborative and high-performing work environment.

Jun 2024 - Present

Communications Chief

El Salvador

Manage internal and external communications.Crafting a winner culture.Building brand from the inside out.Positioning the companny of the future.

Apr 2022 - Jun 2024

Internal Communications Chief

El Salvador

Lead the Internal Comms team.Develop and support cultural transformation strategies.Creating a solid brand structure from the inside out.

Jan 2022 - Jun 2022

Digital Transformation Speaker

Current
Ferlopez.Me

El Salvador

Digital transformation evangelist, helping businesses to understand the need to be prepared for the fourth industrial revolution.

Mar 2018 - Present

Senior Digital Consultant

Current
Independent Professional

Providing a wide range of digital services for SMB´s, including:- Marketing Project Management.- Digital Communication Strategies.- Social media audits.- Digital strategies reviews.among others.

Feb 2008 - Present

Marketing Director

San Salvador, El Salvador

Duties:• Lead and develop market and customer research.• Develop and supervise the execution of the Marketing Plan.• Ensure the implementation of the brand guidelines.• UX/UI support for the development and design team.• Lead the creative strategy and manage the internal Marketing Team.• Ensure the improvement of the customer experience on multiples touchpoints.• Evaluation of commercial partnerships.• Member of the Strategic Internal Council.• Member of the Organizational Change and Development Internal Council.

Oct 2020 - Nov 2021

Digital Marketing Coordinator

El Salvador

Duties:• Definition of the digital and offline creative strategy.• Manage Digital Ads campaigns (Facebook, Instagram and Google).• Visual communication and design quality assurance.• Lead the creative and strategy process for in-house marketing campaigns development.• Support Digital Transformation initiatives.• Member of the Strategic internal Council.• Member of the Organizational Change and Development internal Council.

Nov 2019 - Oct 2020

Seo Teacher

Universidad Centroamericana 'José Simeón Cañas'

San Sanlvador

Teacher at Digital Communication Course

Apr 2016 - May 2016

Digital Accounts Director

El Salvador

• Manage multi-disciplinary teams to warranty excellence on execution of the digital marketing initiatives for local and regional brands.• Create strategic marketing proposals including: digital ads campaigns, lead generation initiatives, integration of digital campaigns with traditional campaigns, digital assets management, optimization of digital ads, content marketing and inbound marketing.Clients: SISCO, PROLAC, Grupo de Comunicaciones Calvo, Max Interaméricas, Steiner, AFP Crecer, among others.

Jul 2014 - Jul 2015

Marketing Project Manager

El Salvador

Client: Microsoft's Multi-country subsidiary LNMJob: Strategic consulting, including develop marketing strategic plans (including online marketing and traditional Marketing), coordinate the timely execution of marketing activities, develop marketing campaigns content, orchestrate and align telesales, partners and central marketing teams.

Sep 2010 - Jun 2014

Marketing And Communication Assistant

Museo De Arte De El Salvador

Marketing Assistant and Communications coordinator

Jul 2010 - Jan 2011

Branding And Communication Consultant

Aes El Salvador

El Salvador

Internal and External Communication consultant, and Brand Identity Consultant

Jul 2009 - Oct 2009

Internship

Bon Appetit S.A.

Communication Assistant for de Marketing and Products Directors, supervising the Institutional web page before de transformation from Bon Appetit to LivSmart Americas.Because of the enterprise merge the project was canceled.

Jul 2008 - Apr 2009
5 education records

Fernando L. education

International Marketing Management, International Marketing, Degree

Iseade - Fepade & University Of South Florida

Bachelor'S Degree, Integrated Marketing Communications

Escuela De Comunicación Mónica Herrera

Activities and Societies: Digital communication and commercial comsumption research, from the Cultural Studies perspective

Minor, Advertising

Escuela De Comunicación Mónica Herrera
FAQ

Frequently asked questions about Fernando L.

Quick answers generated from the profile data available on this page.

What company does Fernando L. work for?

Fernando L. works for Ternova.

What is Fernando L.'s role at Ternova?

Fernando L. is listed as Head of Internal Communication at Ternova.

Where is Fernando L. based?

Fernando L. is based in El Salvador while working with Ternova.

What companies has Fernando L. worked for?

Fernando L. has worked for Ternova, Ferlopez.Me, Independent Professional, Universidad Pedagógica De El Salvador, and Universidad Centroamericana 'José Simeón Cañas'.

How can I contact Fernando L.?

You can use AeroLeads to view verified contact signals for Fernando L. at Ternova, including work email, phone, and LinkedIn data when available.

What schools did Fernando L. attend?

Fernando L. holds Digital Transformation Course, Computer/Information Technology Administration And Management, Especialization from Fundación Universitaria Empresarial De La Camara De Comercio De Bogotá.

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