Who is Fernando L.? Overview
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Fernando L. is listed as Head of Internal Communication at Ternova, based in El Salvador. AeroLeads shows a matched LinkedIn profile for Fernando L..
Fernando L. previously worked as Head of Creative Services / Shared Service Center at Ternova and Communications Chief at Ternova. Fernando L. holds Digital Transformation Course, Computer/Information Technology Administration And Management, Especialization from Fundación Universitaria Empresarial De La Camara De Comercio De Bogotá.
Email format at Ternova
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About Fernando L.
I'm a passionate Business Communication Strategist with 10+ years of experience helping organizations achieve sustainable growth through Digital Marketing, Reputation Management, and Corporate Communication. I excel at crafting data-driven strategies that:🚀𝗕𝗼𝗼𝘀𝘁 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: I leverage digital marketing to enhance customer experiences (CX), leading to increased brand loyalty and customer lifetime value.🔒𝗦𝗮𝗳𝗲𝗴𝘂𝗮𝗿𝗱 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻: My expertise in corporate reputation management protects and strengthens your brand image, mitigating potential risks and fostering trust.📢 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗩𝗼𝗶𝗰𝗲: Through strategic communication, I help you effectively communicate with stakeholders, build brand awareness, and achieve your business goals.Throughout my career, I've thrived in diverse roles - creative, operational, and managerial - leading cross-functional teams to successful outcomes.
Fernando L.'s current company
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Fernando L. work experience
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Head Of Creative Services / Shared Service Center
CurrentI was responsible for leading and managing a team of designers within an in-house boutique agency. The agency provided strategic communication support for Ternova and its subsidiaries, encompassing organizational design, service catalog development, staffing, workflow optimization, and pricing.Responsibilities● Strategic Planning: Developing and implementing the agency's strategic direction.● Creative Oversight: Ensuring brand compliance and overseeing creative asset development.● Operational Efficiency: Optimizing workflows and implementing data-driven practices.● Team Leadership: Managing and mentoring a team of designers.● Problem-Solving: Identifying and resolving issues to ensure seamless service delivery.Results● Successful Relaunch: Led the successful relaunch of Ternova's corporate website, on time and within budget, strengthening the company's digital presence.● Brand Consistency: Improved the overall consistency of the brand's visual resources.● Process Optimization: Designed and implemented new processes for the team, resulting in increased efficiency and streamlined production.● High Service Level: Maintained a consistently high Service Level Agreement (SLA) of over 90%, demonstrating exceptional service delivery.● Team Development: Develop the team, fostering a collaborative and high-performing work environment.
Communications Chief
Manage internal and external communications.Crafting a winner culture.Building brand from the inside out.Positioning the companny of the future.
Internal Communications Chief
Lead the Internal Comms team.Develop and support cultural transformation strategies.Creating a solid brand structure from the inside out.
Digital Transformation Speaker
CurrentDigital transformation evangelist, helping businesses to understand the need to be prepared for the fourth industrial revolution.
Senior Digital Consultant
CurrentProviding a wide range of digital services for SMB´s, including:- Marketing Project Management.- Digital Communication Strategies.- Social media audits.- Digital strategies reviews.among others.
Marketing Director
Duties:• Lead and develop market and customer research.• Develop and supervise the execution of the Marketing Plan.• Ensure the implementation of the brand guidelines.• UX/UI support for the development and design team.• Lead the creative strategy and manage the internal Marketing Team.• Ensure the improvement of the customer experience on multiples touchpoints.• Evaluation of commercial partnerships.• Member of the Strategic Internal Council.• Member of the Organizational Change and Development Internal Council.
Digital Marketing Coordinator
Duties:• Definition of the digital and offline creative strategy.• Manage Digital Ads campaigns (Facebook, Instagram and Google).• Visual communication and design quality assurance.• Lead the creative and strategy process for in-house marketing campaigns development.• Support Digital Transformation initiatives.• Member of the Strategic internal Council.• Member of the Organizational Change and Development internal Council.
Marketing And Innovation Lead
Marketing Specialist
Seo Teacher
Teacher at Digital Communication Course
Thesis Advisor
Digital Accounts Director
• Manage multi-disciplinary teams to warranty excellence on execution of the digital marketing initiatives for local and regional brands.• Create strategic marketing proposals including: digital ads campaigns, lead generation initiatives, integration of digital campaigns with traditional campaigns, digital assets management, optimization of digital ads, content marketing and inbound marketing.Clients: SISCO, PROLAC, Grupo de Comunicaciones Calvo, Max Interaméricas, Steiner, AFP Crecer, among others.
Marketing Project Manager
Client: Microsoft's Multi-country subsidiary LNMJob: Strategic consulting, including develop marketing strategic plans (including online marketing and traditional Marketing), coordinate the timely execution of marketing activities, develop marketing campaigns content, orchestrate and align telesales, partners and central marketing teams.
Marketing And Communication Assistant
Marketing Assistant and Communications coordinator
Branding And Communication Consultant
Internal and External Communication consultant, and Brand Identity Consultant
Internship
Communication Assistant for de Marketing and Products Directors, supervising the Institutional web page before de transformation from Bon Appetit to LivSmart Americas.Because of the enterprise merge the project was canceled.
Fernando L. education
Digital Transformation Course, Computer/Information Technology Administration And Management, Especialization
Msc. In Digital Advertising And Marketing, Marketing/Marketing Management, General, Master
International Marketing Management, International Marketing, Degree
Bachelor'S Degree, Integrated Marketing Communications
Minor, Advertising
Frequently asked questions about Fernando L.
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What company does Fernando L. work for?
Fernando L. works for Ternova.
What is Fernando L.'s role at Ternova?
Fernando L. is listed as Head of Internal Communication at Ternova.
Where is Fernando L. based?
Fernando L. is based in El Salvador while working with Ternova.
What companies has Fernando L. worked for?
Fernando L. has worked for Ternova, Ferlopez.Me, Independent Professional, Universidad Pedagógica De El Salvador, and Universidad Centroamericana 'José Simeón Cañas'.
How can I contact Fernando L.?
You can use AeroLeads to view verified contact signals for Fernando L. at Ternova, including work email, phone, and LinkedIn data when available.
What schools did Fernando L. attend?
Fernando L. holds Digital Transformation Course, Computer/Information Technology Administration And Management, Especialization from Fundación Universitaria Empresarial De La Camara De Comercio De Bogotá.
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