Ferlyn K. Email & Phone Number

Singapore

• Managing digital & social presence of SG, ANZ, TH, MY, IN, ID, VN & TW.

Singapore

• Product Marketing: Developed full-funnel digital marketing strategies, KPI forecast and media plan for key products. This includes online-to-offline lead generation, product awareness and promotional campaigns.
• Paid Media Advertising: Increased 97% YOY of new users on brand.com by initiating new ad strategies and working alongside agencies to improve brand.com sales.
• Conversion Optimisation: Achieved 56% reduction in cost per acquisition with strategic budget allocation in ad spend, A/B testing ad creatives and analysis of campaigns across advertising platforms like Google SEM and.
• Analytics: Created monthly post-campaign reports to identify trends, consumer behavior, measure campaign effectiveness, and provide actionable recommendations to optimise marketing strategy.
• Brand Marketing: Supported marketing team for PR & KOLs engagement, pop-events, product communications & social media content. Assisted THE NEW ISLE pop-up store to achieve sales target and visitors KPI.
• Interpersonal Skill: Lead contact for liaising with global media partners such as Meta & TikTok. as well as advertising & social media agencies leading to improvements in key metrics.

• Social Media Marketing: Formulated digital strategies and social media posts for 10 F&B and lifestyle brands.
• Media Planning: Accumulated 500K views through viral videos launched via the flagship media company.
• Advertising: Reached up to 14% CVR optimising Facebook ads through targeting and cost-effective budgeting,
• Content Strategy: Grew clients’ social media followers by 10% within 3 months with an increase of 8% ER through effective copywriting and social media posts.
• Leadership: Managed and guided intern for content creation and editorial calendar.
• Problem-solver: Self-taught Python to clean data to analyse and optimize campaigns.

• Video Production & Photography: Assisted in corporate rebranding of Mandai Wildlife Group with content production and short-form videos.
• Email Marketing: Conceptualised inaugural issue of Mandai Tales through eDMs and database.
• Communication & PR: Experienced public scrutiny due to wildlife emergency situations, ensuring a good relationship with media and community.

• SEO: Initiated Vocalise Artistes' blog and wrote several online articles and listicles to improve SEO ranking.
• Social Media: Responsible for social media content calendar and new artists introduction.
• Events Marketing: On-site events management, coordinator between artistes, photographers and clients for gigs.
• Interpersonal Skill: Sales and public relations representative for Wedding Shows to generate leads.
• Email Marketing: Liaise with copywriter and designer and disputed seasonal eDMs via MailChimp.
• Client Servicing: Managed client database and support potential leads and upsell clients.

• Copywriting: Translated and wrote bilingual scripts in Mandarin Chinese and English for emcees
• Concert Production: Provided logistic planning & administrative support for concerts and activities such as Young Children Concert, Caring Series & Community Series
• Multi-task: Demonstrated ability to multi-task in roles which include the following: Fringe-in-Charge,
• Front-of-House, Usher, Workshop Facilitator, Guest Artistes Liaison & Backdrop Designer
• Data entry: Ensured administrative work for Singapore National Youth Chinese Orchestra (SNYCO) was conducted accurately and promptly
• Video Production: Produced and edited post-concert reviews and SNYCO audition videos

Bachelor Of Science - Bs (Hons), Business Management With Communications

Diploma, Arts Business Management

Activities and Societies: Member of Strings Club — 2nd Violinist; Finance & Volunteer Management for Verve Arts Fest