Passionate about driving sustainable change, I bring a blend of commercial acumen and technical expertise to the EV charging industry. Committed to accelerating the adoption of clean energy solutions.

Marketing lead for Epson’s consumer printing division in Latin America, representing 70% of the total region’s revenue ($500M) across the Americas. Collaborating with Product Management, establishes the brand’s strategic direction and positioning as well as the development of go-to-market strategies across the B2C division, aligning regional efforts on Advertising, Demand Generation, Digital Marketing -paid search, paid social, influencer marketing, channel marketing and web. Oversees a +$25M marketing budget.

Rejoined company as key account manager and was rapidly promoted to role of head of sales within LATAM leadership team. Tasked with shaping and implementing company’s mobile handset business vision and go-to-market strategy, overseeing region that generated peak revenues totaling $70M. Managed B2B and B2C telecom client relationships across Central and South America and Caribbean, including carriers, distributors, and retail. Directly managed the full scope of operations and P&L performance, with responsibility for strategic business planning, sales, product, pricing, marketing, distribution, and 8 in-country sales and marketing managers.

Delivered 150% revenue growth to $70M (+$42M) in peak revenue, with company-leading profitability (3.8%). Partnered with key accounts -Carriers, Retailers and top Distributors- to strengthen brand penetration.

• Started a regional cluster that became the most profitable for Sony Mobile LATAM. Elevated pan-regional sales execution. Recruited and upgraded team, developed business roadmap, realigned marketing investment, and introduced 360-degree account management best practices.• Forged and grew open market from inception to $49M in revenues. Sold vision to C-suite leaders to invest in unlocked market; leveraged existing supply chain infrastructure and company setup to accelerate P&L performance with minimal capital expenditure.

Recruited to marketing services leadership role in Brightstar's newly created Marketing Services division, serving as an internal marketing agency providing top tier manufacturers 360-degree support on branding, trade and digital marketing programs.

As the Regional Product Marketing Manager, I Managed pan-regional definition and delivery of product portfolio vision for Sony-Ericsson’s $450M global Cyber-shot Smartphone line, featuring integrated high-end photography functionality, with role expanded to manage multiple categories. Notable Achievements • Defined product portfolio roadmap for LATAM and go to market strategies as a partner to local markets, acting as liaison with global product and marketing teams, ensuring the right product mix and message relevance. • Achieved 33% phone share in key markets via product evangelization. Increased carrier adoption of, and commitment to, product portfolio via market visits and by influencing the creation of growth-driver marketing actions.• Developed the first phone featuring a Facebook app in LATAM (feature phone) liaised with Global Product Development, led cross-functional teams and sold the vision to carriers at an early stage of social media lifecycle, driving sales to early technology adopters. Profit contribution grew +11% vs previous year.

LatinWorks is a cultural branding agency.In this role, I championed account services for the agency's CPG accounts. Led the development of campaigns for the US Hispanic market and adaptations from the General Market's ones, following go-to-market execution. I led cross-functional collaboration with our internal marketing, promotions, and creative teams on television commercials, print, out-of-home, trade shows, and live activations in key markets, and leveraged market analytics and competitive analysis to amplify and optimize spend, serving as the trusted advisor to Conagra, Unilever, Walmart, and Humana on a diverse portfolio of 360-degree branding initiatives.

Responsible for the national performance of company’s Kotex feminine care products at both brand architecture and retail channel level. Notable achievements:• Increased market share by 3.5% and exceeding profit targets by 27%. • Restructured marketing investment mix, from traditional media mix to trade channel and experiential campaigns, elevating brand relevance and performance.

I was promoted through evolving brand leadership roles with the flagship Underwood canned food product representing 80% of the company’s sales in Venezuela. Notable achievements:• Led diverse, cross-functional teams in the introduction of a new packaging concept that delivered $3M in additional top-line revenues and marked the evolution of the Underwood brand. • Promoted to Sr. Product Manager to lead General Mills' imported brands Pillsbury, Old El Paso, Green Giant, Bugles. Launched new products and successfully partnered with Sales and Clients to generate new sales and repeat business, which resulted in $1.2 million in new product orders during the fiscal year.