Fermin Perez Email & Phone Number

Wayne, New Jersey, Us

Helm the ideation, development, and implementation of multi-pronged market penetration and sales development efforts as the Regional Sales Manager for this leading wine wholesale and importation business. Fostered strong and mutually beneficial relationships with brands, partners, and stakeholders, ultimately drive overall sales improvements. • Handle all sales deliverables and negotiations with key accounts, coalescing efforts to identify business opportunities within specific industries and target markets successfully • Steer the development and execution of market-specific inventory and depletion control while playing a pivotal role in daily operational deliverables and project implementations within a customer-focused environment • Singlehandedly activated 600+ key accounts, driving innovative sales efforts to successfully meet and exceed annual sales quotas amidst the development of multi-pronged strategies that help fuel region-wide brand awareness

Tout existing service delivery structures and methodologies alongside the integration of product-critical, core-business initiatives as the brand development and integration specialist responsible for building premium brands from the ground up, leveraging extensive collaborations with premise teams and targeted marketing initiatives to drive brand success. • Champion on/off-premise brand activation, leading efforts for the effective development and execution of market-specific business plan alongside the integration of the brand into local festivals and major events • Provide strategic oversight and collaborate extensively with a highly-skilled team having a specialty in Brand Ambassador Programs, Consumer Sampling, Special Events, and Consulting• Lead the development of innovative breakthrough marketing and brand activation plans that resonate with target customers while handling the evaluation of brand success and providing recommendations for continuous improvement• Drive multichannel creative development, understanding the mechanisms/processes that elicit immediate consumer/customer approval and implementing them to actualize overall brand success

Manage/coordinate event with attendance of about 15,000 people with live bands, art, and food. Receiver of Certificate by Mayor of a City for bringing Cultural Family event.2015 @ Hialeah Park 2013 @ Miami Circle Downtown Miami

Successfully laid the groundwork for a thriving brand culture of innovation and performance delivery consistent with business values and customer satisfaction. Forged strong partnerships with industry leaders and external stakeholders to drive improved brand visibility and a successful business buyout. • Forged highly-productive business-customer relationships that ensured the consistent alignment of service offering with customer requirements while handling the preparation and delivery of product presentations to customers • Consistently supported corporate values, growth initiatives, and reinforced quality standards via the delivery and management of quality sales experience focused on multi-level user satisfaction and solutions delivery• Developed and executed sales generation structures and product promotion strategies as the sales manager responsible for managing customer leads that ultimately actualized sales targets and improved bottom-line profits• Pioneered transformational initiatives through the provision of thought leadership and strategic direction for business evolution and value creation through the delivery of superior service that elicit compelling customer experiences

Doral, Fl, Us

Drove brand visibility efforts, traveling to different markets for sales blitzes and distributor training, successfully forging solid relationships with sales representatives to drive brand awareness and increase product sales. • Leveraged extensive market knowledge to successfully implement a global initiative campaign that facilitated the opening of trade agreements with over seven countries and importers • Consistently exceeded sales quotas, profitability projections, and growth expectations to ultimately poise the company for successful acquisition by private investors

Onboarded assigned responsibility to helm brand management deliverables across geographically displaced regions of South Florida, Caribbean, and Central America. Oversaw the opening of local stores while implementing company branding and awareness strategies. • Spearheaded the negotiation and opening of local and international channels, singlehandedly catalyzing multi-faceted business capabilities by implementing all assigned company strategies • Epitomized excellence in service delivery efforts to successfully surpass all territory sales quotas and profitability forecasts via the management of multiple deliverables that included brand development and distributor collaborations

Distributed Beverage brands like Zephyrhills, Perrier, San Pellegrino, Agua Panna, Rockstar Energy, Red Bull, Coke, Pepsi and many others. Established Distribution in Chain store such as Walgreens, Sedanos, Navarro, independent Supermarket, Mini Market, restaurants and gas stations. Imported Beer from El Salvador “cantina beer” a mock up of Corona beer, Distributed and marketed the brand in South Florida. Sold Company.