Fermin Perez

Fermin Perez Email and Phone Number

Senior Management Executive | Retail ➤ Wholesale ➤ Distribution | Brand Build-Outs & Turnarounds | Revenue Generation @ Simone International
Fermin Perez's Location
Miami-Fort Lauderdale Area, United States, United States
Fermin Perez's Contact Details
About Fermin Perez

Management Executive | Key Account Executive | Business Development LeaderAn accomplished executive with extensive experience across sales, marketing, operations, quality, and customer service in high-volume beverage, retail, wholesale, and distribution markets. Known for driving significant brand growth and profitability through strategic vision and effective leadership.Key Achievements: • Led multiple performance turnarounds and program build-outs, consistently achieving positive results and surpassing business objectives. • Founded and grew successful businesses in the beverage and liquor markets, demonstrating entrepreneurial skills and business acumen. • Developed and executed strategic plans to navigate complex challenges, facilitating cross-functional collaboration and organizational alignment. • Improved operational efficiencies in retail environments, enhancing brand value and customer experience. • Built and managed diverse, high-performing teams, guiding them through transformative change and fostering a culture aligned with corporate values. • Delivered impactful presentations and led sales organization revitalization, driving business growth and customer loyalty in competitive markets.Core Competencies: • Project & Program Management • High-Growth Strategies & Market Positioning • Stakeholder Relations & Leadership Reporting • Change Management & Performance Turnarounds • Strategic Business Development & Market Entry • Market Research & Competitive Analysis

Fermin Perez's Current Company Details
Simone International

Simone International

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Senior Management Executive | Retail ➤ Wholesale ➤ Distribution | Brand Build-Outs & Turnarounds | Revenue Generation
Fermin Perez Work Experience Details
  • Simone International
    International Sales Director
    Simone International Mar 2015 - Present
    Wayne, New Jersey, Us
    Helm the ideation, development, and implementation of multi-pronged market penetration and sales development efforts as the Regional Sales Manager for this leading wine wholesale and importation business. Fostered strong and mutually beneficial relationships with brands, partners, and stakeholders, ultimately drive overall sales improvements. • Handle all sales deliverables and negotiations with key accounts, coalescing efforts to identify business opportunities within specific industries and target markets successfully • Steer the development and execution of market-specific inventory and depletion control while playing a pivotal role in daily operational deliverables and project implementations within a customer-focused environment • Singlehandedly activated 600+ key accounts, driving innovative sales efforts to successfully meet and exceed annual sales quotas amidst the development of multi-pronged strategies that help fuel region-wide brand awareness
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  • Fermin Perez Cigars
    Owner
    Fermin Perez Cigars May 2021 - Present
  • Haf Branding Co
    Brand Activation Manager
    Haf Branding Co Jan 2011 - Jan 2023
    Tout existing service delivery structures and methodologies alongside the integration of product-critical, core-business initiatives as the brand development and integration specialist responsible for building premium brands from the ground up, leveraging extensive collaborations with premise teams and targeted marketing initiatives to drive brand success. • Champion on/off-premise brand activation, leading efforts for the effective development and execution of market-specific business plan alongside the integration of the brand into local festivals and major events • Provide strategic oversight and collaborate extensively with a highly-skilled team having a specialty in Brand Ambassador Programs, Consumer Sampling, Special Events, and Consulting• Lead the development of innovative breakthrough marketing and brand activation plans that resonate with target customers while handling the evaluation of brand success and providing recommendations for continuous improvement• Drive multichannel creative development, understanding the mechanisms/processes that elicit immediate consumer/customer approval and implementing them to actualize overall brand success
  • Taste Of Cuba Festival
    Founding Director
    Taste Of Cuba Festival Jan 2013 - Jul 2020
    Manage/coordinate event with attendance of about 15,000 people with live bands, art, and food. Receiver of Certificate by Mayor of a City for bringing Cultural Family event.2015 @ Hialeah Park 2013 @ Miami Circle Downtown Miami
  • Coastal Select Beverages
    Wine Specialist
    Coastal Select Beverages 2013 - 2015
    Successfully laid the groundwork for a thriving brand culture of innovation and performance delivery consistent with business values and customer satisfaction. Forged strong partnerships with industry leaders and external stakeholders to drive improved brand visibility and a successful business buyout. • Forged highly-productive business-customer relationships that ensured the consistent alignment of service offering with customer requirements while handling the preparation and delivery of product presentations to customers • Consistently supported corporate values, growth initiatives, and reinforced quality standards via the delivery and management of quality sales experience focused on multi-level user satisfaction and solutions delivery• Developed and executed sales generation structures and product promotion strategies as the sales manager responsible for managing customer leads that ultimately actualized sales targets and improved bottom-line profits• Pioneered transformational initiatives through the provision of thought leadership and strategic direction for business evolution and value creation through the delivery of superior service that elicit compelling customer experiences
  • World Frost Inc.
    Market Manager / Key Account Manager / Brand Activation Manager
    World Frost Inc. Jan 2008 - Jan 2012
    Doral, Fl, Us
    Drove brand visibility efforts, traveling to different markets for sales blitzes and distributor training, successfully forging solid relationships with sales representatives to drive brand awareness and increase product sales. • Leveraged extensive market knowledge to successfully implement a global initiative campaign that facilitated the opening of trade agreements with over seven countries and importers • Consistently exceeded sales quotas, profitability projections, and growth expectations to ultimately poise the company for successful acquisition by private investors
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  • Cuba Beverage Company
    Vp Sales
    Cuba Beverage Company Jan 2008 - Jan 2009
    Onboarded assigned responsibility to helm brand management deliverables across geographically displaced regions of South Florida, Caribbean, and Central America. Oversaw the opening of local stores while implementing company branding and awareness strategies. • Spearheaded the negotiation and opening of local and international channels, singlehandedly catalyzing multi-faceted business capabilities by implementing all assigned company strategies • Epitomized excellence in service delivery efforts to successfully surpass all territory sales quotas and profitability forecasts via the management of multiple deliverables that included brand development and distributor collaborations
  • Bev-Co
    Owner
    Bev-Co Mar 2003 - Dec 2008
    Distributed Beverage brands like Zephyrhills, Perrier, San Pellegrino, Agua Panna, Rockstar Energy, Red Bull, Coke, Pepsi and many others. Established Distribution in Chain store such as Walgreens, Sedanos, Navarro, independent Supermarket, Mini Market, restaurants and gas stations. Imported Beer from El Salvador “cantina beer” a mock up of Corona beer, Distributed and marketed the brand in South Florida. Sold Company.

Fermin Perez Skills

Brand Development Marketing Strategy Marketing Brand Management Sales Product Development Sales Management Management Wine Advertising Business Planning New Business Development Entrepreneurship Retail Leadership Marketing Management Food And Beverage Business Development Key Account Management Business Strategy Budgets International Marketing Public Relations Beer Training Market Planning Strategy Sales Operations Beverage Industry Wine Tasting Trade Marketing Alcoholic Beverages Pricing Negotiation Management Consulting Pricing Strategy Event Management Strategic Planning International Business Account Management Budgeting Social Media

Fermin Perez Education Details

  • Miami Dade College
    Miami Dade College
    Business

Frequently Asked Questions about Fermin Perez

What company does Fermin Perez work for?

Fermin Perez works for Simone International

What is Fermin Perez's role at the current company?

Fermin Perez's current role is Senior Management Executive | Retail ➤ Wholesale ➤ Distribution | Brand Build-Outs & Turnarounds | Revenue Generation.

What is Fermin Perez's email address?

Fermin Perez's email address is fe****@****uth.net

What is Fermin Perez's direct phone number?

Fermin Perez's direct phone number is +178644*****

What schools did Fermin Perez attend?

Fermin Perez attended Miami Dade College.

What are some of Fermin Perez's interests?

Fermin Perez has interest in Children, Medicine, Exercise, Traveling, Investing, Gardening, Home Improvement, Electronics, Reading, Fitness.

What skills is Fermin Perez known for?

Fermin Perez has skills like Brand Development, Marketing Strategy, Marketing, Brand Management, Sales, Product Development, Sales Management, Management, Wine, Advertising, Business Planning, New Business Development.

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