Fern Morton Email and Phone Number
Fierce, ambitious mumpreneur - Mum to 3 under 6yo - Owner / Director / CEO / general worker for iOLa & eFFI Ltd. I am the family CEO and the chef, GM and CFO - supported by my husband we manage our own clothing line for kids and adults (www.iolaandeffi.com).Founding a fashion & lifestyle brand to broaden and empower female wardrobes & accessories to showtheir strength and interests, especially in STEM (Science, Technology, Engineering and Maths) andfemale empowerment, this entrepreneurial venture has provided much career fulfilment already and haskept me out of my comfort zone challenging me constantly every day.I am an experienced Fashion Designer with over 10 years of retail market experience working from design, conceptualization, production and final stage sale of entire collections. I hold a Masters in Fashion Business Management from Westminster University in London and a BA in Fashion Design.My drive, my passion, my reasons have all come from strong female role models and supporters that lift me higher than I thought I could ever go... and we keep going. This is why I believe in the power of women, of working together, lifting each other up and helping one another. This is the way I want to raise my daughters, with the belief that they can be whomever they want to be. In an equal world for us all.
International Mining
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Event ManagerInternational Mining Sep 2022 - PresentBerkhamsted, England, United KingdomOrganising all the logistics and operations of taking The Electric Mine global conference to a different mining hub around the world. -
Visual Merchandiser/Sales AssociateLinda Farrow Oct 2021 - Jul 2022Bicester, England, United Kingdom -
FounderIola & Effi Aug 2018 - Nov 2021Bicester, England, United KingdomAs a #StrongIndependentFemale (#SIF) i am running my own fashion brand with a difference. @ iOLa & eFFi Brand we are Empowering Females through Conscious Clothing. We are a family for change, we have a passion for fashion. I have designed, quality controlled, managed manufacturing, overseen the brand development and social media coverage and commissioned the website all since May 2018 when I had a vague idea of what I wanted to have a business in. From there I have grown what we have now; an international brand delivering clothing and products all over the world with inspiration, love care and strength attached to everything that we do. Currently, we have over 10 different themed clothing and accessory ranges and capsules all with a powerful message. Girls must "See it, Be it & Believe it" - our clothes & accessories let them do all of that and more. -
Field InterviewerOffice For National Statistics Jun 2016 - Apr 2017Oxfordshire• Responsible for interviewing a weekly/monthly quota for government surveys. Meeting with a diverse range of cultures and opinions. • Home based admin with daily travel allocations. Managing my time to work smart with time saving travel planning.• Handling sensitive personal information in a neutral but amicable manner.• Optimized the ability to adapt in order to interact with different personalities, cultures, ages and social background. -
Events CoordinatorParagon Fleet Solutions Limited Jan 2014 - Jan 2016Oxford, United KingdomLead account Events Coordinator in Automotive Industry for Paragon Fleet Solutions (Managing captive fleet on behalf of VW & SEAT), Upper Heyford, January 2014 – January 2016 • responsible for SEAT and VOLKSWAGEN accounts and supported teams in AUDI and SKODA when required. • Developing, organising and planning a range of car ‘fashion’ events such as “Goodwood Festival of Speed”, multiple Motability car shows, Tour de France, multiple Racing events at Silverstone, test drives, indoor displays and staff training events. • Preparing and managing budgets for the event. • Managing full labour deployment for all events (valeting, chauffeuring, mechanics, brand liaison) • Post event tasks, managing feedback survey analysis, follow up emails • Building good client relationships.• Ensuring full legal, regulatory and H&S compliance was obtained and maintained throughout the events;• Organising and sourcing service providers such as car parking, traffic control, security, first aid, hospitality and the media;• Liaising with marketing and sales departments promoting the event;• Onsite event coordination throughout on a real-time basis;• Overseeing the mobilizing and demobilizing of the fleet of cars including quality checks and condition monitoring. -
Sales AssistantNext Plc (Nxg) May 2012 - Jun 2012Bristol, United Kingdom• Serving customers at the sales counter.• Offering face to face advice to customers on the stores products.• Processing returns and refunds as required in line with company procedures.• Ensuring that all areas are clean and adhere to the company’s clear floor policy and Health and Safety requirements.• Handling customer complaints in a calm manner.• Managing cash and payment systems in accordance with company procedures and policies. -
Senior Fashion DesignerAlmacenes De Prati S.A. Jan 2008 - Aug 2010Guayaquil, EcuadorDepartments:Maternity wear (20-40 yrs. old) Women Executive private label (30-40 yrs. old)Womenswear (40 yrs.+) Plus-size womenswear (20-30 yrs. old) The role included tasks as outlined below in Junior Fashion Designer but with more responsibility and deliverables:• Gave trend training to the new staff in the design department and in the stores to the sales representatives, as I was the training back up of the Product Development Dpt. Manager• Managing, training and supervising junior staff• Back stage management of Fashion Shows, took care of the organization, coordination of models out to the runway and outfits assembly, including casting• Undertook regular overseas trips including visits to New York, Las Vegas, Columbia and Peru to investigate trends, secure new suppliers and select new season fabrics -
Junior Fashion DesignerAlmacenes De Prati S.A. Jun 2005 - Jan 2008Guayaquil, EcuadorTeenage girl (12-15 yrs. old) Junior girl (16-20 yrs. old)Sportswear (20-30 yrs. old) Contemporary Womenswear (20-30 yrs. old) Tasks:• Working every day with buyers/merchandiser acquiring feedback on the monthly collection’s performance on the shop floor. Conducted Daily meetings with them for new requirements and feedback. Weekly meetings to analyse the sale’s reports with the stores supervisors• Monthly collection development and style reviewing with buyers, planning product ranges, taking action to reduce prices or set promotions as necessary and ensuring that bestsellers reach their full potential • Close interaction with suppliers having monthly meetings with them and buyers to review collection’s performance, select lines and fabrics, oversee delivery dates and distribution of stock• Measure the clothing on models to see the fit and approve the garments design and fabric for mass production (Spec-Tech)• Regularly produced Best/Worst sellers’ reports for senior management and gained superb familiarity with the assistant buyers/merchandiser role, the SAP system and its reports (FIFO, +6-10, OTB, etc)• Liaising with sales assistants and store managers by resolving queries and concerns about collections, new trends, product/materials/fabrics, visual display outfits, general performance of collections gathering information on customers’ reactions to products• Working closely with visual merchandising staff to decide how goods should be displayed to maximise customer interest and sales with the help of the sales assistant and buyers• Maintained a close relationship with suppliers relying on constant communication regarding samples, production issues, collection presentations to buyers and for advertising campaigns, changes in garments due to fabric or accessories stock levels, spec-tech’s queries, etc. Also accompanying buyers on regular visits to supplier’s factories• Photo shoot styling for advertising campaigns concerning the division I designed for -
Assistant Of Product Development DepartmentAlmacenes De Prati S.A. Dec 2004 - Jun 2005Guayaquil, EcuadorDepartments:Babies wear (6-36 months) Children Sleepwear (3-6 and 7-11 yrs. old)Junior Sleepwear (12-18 yrs. old) Boys Childrenwear (3-6 and 7-11 yrs. old) Classic Men Sleepwear (30+ yrs. old) Contemporary Women and Men Sleepwear (18-30 yrs. old)Task included:• Help the designer with the measurements and the department operations• Assist the head of department with the departments deliverables• In charge of supply needs -
Event CoordinatorAcademia Lean Management, Ecoquality Jan 2002 - Dec 2004Guayaquil, Guayas, EcuadorOrganising training courses at various venues including travel arrangements for their trainers
Fern Morton Education Details
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Fashion Business Management -
Eurodiseno Technological Institute Of DesignFashion Design
Frequently Asked Questions about Fern Morton
What company does Fern Morton work for?
Fern Morton works for International Mining
What is Fern Morton's role at the current company?
Fern Morton's current role is Event Manager for The Electric Mine Global Conference..
What schools did Fern Morton attend?
Fern Morton attended University Of Westminster, Eurodiseno Technological Institute Of Design.
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