Fern Share Email & Phone Number

Vancouver, British Columbia, Canada

As a Content Marketing Strategist at Brafton, I lead the development and execution of data-driven content strategies that align with client business goals and drive measurable results.• Collaborating with clients to understand their brand, target audience, and objectives.• Creating comprehensive content strategies encompassing SEO, social media, and content marketing initiatives.• Analyzing performance metrics and making data-backed recommendations to enhance organic traffic, engagement, and conversions.• Overseeing content production and managing cross-functional teams to ensure timely, impactful delivery.• Conducting competitive research and market analysis to optimize content for maximum reach and relevance.With a focus on strategic insights and ongoing optimization, I empower clients to elevate their digital presence and achieve long-term growth.

Vancouver, British Columbia, Canada

• Contact position for all guests offering friendly support and insightful advice; building rapport and understanding of desired product wants/needs.• Maximizing revenue by up-selling: suggesting further products and add-ons.• Lead and participate in daily team meetings to direct and motivate staff.• Resolve guest issues efficiently under stressful conditions displaying a high degree of tact and professionalism.• A customer-centric attitude with excellent communication skills across multiple channels.• Assist with training and development of frontline staff.

Vancouver, British Columbia, Canada

• Research, plan, direct, manage and evaluate marketing strategies with the goal of driving company growth.• Responsible for pay per click marketing (PPC), search engine marketing (SEM), search engine optimization (SEO), email marketing, and other marketing strategies. • Initiate frequent market research, conduct A/B testing and analyze findings to optimize, better understand our customers and competitive positioning to achieve maximum ROI in campaigns. • Liaising between stakeholders/departments to manage multiple deadlines and projects on tight timelines. • Own paid media from concept to launch, including creation (Photoshop, Figma & Canva), budgeting, targeting, testing, managing, optimization, and analysis. • Monitor analytics and integrate multiple data sources (GA, social media platforms, UTMs) into one dashboard to track website and marketing campaigns.

Alberta, Canada

• Contact position for guests regarding lift tickets, season passes, lessons and general resort information.• Offering friendly support and insightful advice; building rapport and understanding of desired product wants/needs. Maximizing revenue by up-selling: suggesting further products and add-ons.• Processing and distributing resort pass requests in person, via telephone and online.• Resolve guest issues efficiently under stressful conditions displaying a high degree of tact and professionalism.• Maintained up-to-date knowledge of key products and experiences available at the resort.• Worked safely and professionally throughout Covid-19 with resort cleanliness, visitors and colleagues safety as my daily priority.

Birmingham, England, United Kingdom

• Worked closely with other business departments to pinpoint USP’s to construct a successful marketing strategy in line with the overall business plan.• Understand the Griffins brand identity, values and voice to create engaging paid ads (Google and Meta), organic social media content (Instagram, TikTok, Facebook and YouTube), and blogs.• Redesigned & developed a WordPress website, optimizing SEO/SEM along with a responsive design and built a new e-commerce platform: griffinsalons.co.uk • Designed high-converting landing pages for sales, promotions and events.• Utilized various tools to manage and optimize marketing campaigns (Meta Business Suite, TikTok Ads Manager, Hootsuite, Google Analytics 4, Looker Studio, Google Ads, Google Tag Manager, MailChimp, ChatGPT).• Monitor marketing and sales performance and adjust strategies as needed.• SEO focused campaigns: keyword research to identify high-volume keywords to target, negative keywords to avoid, and an analysis of competitors’ keyword rankings.

Birmingham, Uk

• Proven experience developing consumer-focused websites using front-end developer systems & HTML/ CSS short-code on WordPress for desktop, tablet and mobile responsive view.• Developing and modifying e-commerce websites; WordPress WooCommerce, Shopify, Wix, etc.• Redesigned & developed WordPress website, optimizing SEO/SEM along with a responsive design and built a new e-commerce platform: loxbox.co.uk• Achieving consistent success with excellent planning skills and proactive campaign tracking.• Drive web traffic via; direct email marketing campaigns, social media marketing, influencer marketing, lead generation, sales funnel marketing.• Independently grew Instagram following from 400 to 2492. Increased organic engagement by 1011%

Queenstown, Otago, New Zealand

• A passionate approach to customer satisfaction building a quick rapport with customers in a courteous, respectful and friendly manner.• Developed the ability to learn in-depth detail of large quantities of products to deliver successful sales pitches to a high standard.• Prepared detailed itineraries for both short-term and long-term travel plans whilst liaising with activity suppliers to determine availability and secure bookings.• Experience of successfully working towards/exceeding KPI’s and sales targets.• Maintained up-to-date knowledge of key travel products to offer in-depth information to customers.• Maximising store revenue by up-selling: suggesting further products and add-ons to customers.• Complete accurate daily cash outs and being accountable for any variances.

Queenstown, Otago, New Zealand

• Contact position for guests; lift tickets, season passes, activities/lessons, events and general information.• Confidently communicating with guests to gain understanding of their desired trip to tailor recommended products/services and inform guests of specific requirements for each activity.• Processing and distributing resort pass requests in person, via telephone and online.• Maximizing revenue by up-selling: suggesting further products and add-ons.• Resolve guest issues efficiently under stressful conditions with professionalism.• Maintained up-to-date knowledge of key products and experiences available at the resort.• Responsibility for balancing cash, individual POS reconciliation and end of day cash out reports.

Birmingham, England, United Kingdom

• Successful planning, execution and optimising integrated digital campaigns to build brand awareness and website traffic.• Maximising customer click-through rates by creating engaging and entertaining web content.• SEO development including keyword research, social media and web design.• Management of Google Ad campaigns to deliver maximum ROI; revamping or removing under-performing ads, resulting in immediate performance improvement.• Independently grew Facebook ‘followers’ by 71% from 3800 to 6500 and increased organic engagement by 400%.• Created new webpages resulting in over £200k sales profit within 6 months, and a 900% increase on PPC spends.• Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.

Newcastle Upon Tyne, United Kingdom

• Provided support to all areas of marketing: Communications, PR, Events, Digital, Design.• Produced various online/offline marketing materials, monitored all marketing campaigns, maintained and managed information databases.• Boosted SEO/Google rankings through the creation of informative, high-quality organic content for the company’s website, blog and social media accounts.• Served as a liaison between the Sales and Marketing departments, analysed and evaluated the performance of marketing efforts, completed detailed performance reports.• Wrote various press releases that were published in local and national UK press.• Assisted the marketing team with day to day administration duties.• Exceeded job role expectations by becoming the company’s freelance photographer. • Used creative thinking to devise and present a strategic campaign to increase the Building Society’s customer email address collection rates to improve future email marketing strategies. Coordinated and managed a 6-week campaign; overall success of exceeding the campaign target by 71.5%.

Birmingham, United Kingdom

Whilst undertaking a SWOT analysis, pinpointed a B2C gap within communication channels and generated ideas to pitch their merits to senior staff with clarity and logic. Key responsibility to manage this campaign and build online brand awareness via developing a social media marketing strategy. From the success I gained recognition from senior staff of other districts and promoted to Social Media Manager for severn College of Law locations (Birmingham, Manchester, Bristol, Sheffield, Newcastle, Chester and York).