Fern Speechley Email & Phone Number

Carlton, Vic, Au

Melbourne, Victoria, Australia

• Leadership of a team of Marketing Managers/Marketing Specialists incl. recruitment, coaching and professional development• Development of marketing strategies across the product portfolio• Overseeing the progress and outcomes of Agile project teams to drive strategic marketing initiatives• Overseeing the timely marketing launch of new partners and programs within my portfolio, ensuring each program has a robust go-to-market plan to maximise growth • Responsible for creating a work culture that fosters curiosity, innovation, growth and open feedback• Responsible for program performance according to the business objectives and key results • Accountable for optimisation and assessment of channel mix and marketing plans• Developing and overseeing integrated marketing campaigns to achieve set KPIs• Overseeing/management of the implementation of marketing automation technology to improve student recruitment and retention (such as email, webinars, text etc.)• Responsible for stakeholder management with university partners• Overseeing university and program marketing launches• Ownership of the marketing budget for a portfolio of university partners • Champion/leading cross-team/cross-functional projects and initiatives designed to improve culture, systems, processes or performance

Melbourne, Victoria, Australia

Melbourne, Australia

- Plan, execute and manage cross-platform marketing activity and brand campaigns- Develop long term strategies to drive sales, grow subscribers and increase brand awareness - Lead the Gate 1 Australia marketing team to achieve company objectives - Manage press, media, industry and agency relationships to build and execute campaign collateral - Create content for all channels of the marketing mix including website, EDM, Facebook, blog, brochures, radio, TVC and press advertorial - Manage key industry partnerships including Luxury Escapes, Travelzoo, NewsCorp & TripAdvisor - Ensure all marketing communications are consistent with brand guidelines - Source new partnership opportunities - Manage the Gate 1 Travel Australia marketing budget

- Coordinated and executed weekly promotions and campaigns to drive conversions and leads, increase brand awareness and improve ROI- Provided recommendations to optimise the website and minimise barriers to conversion - Provided offers to daily deals partners including Travelzoo, Cheapflights and Webjet - Worked with international office to execute campaigns across print, web, email and direct mail marketing channels- Briefed and edited video content for TVC and the website - Assisted the Sales & Marketing Manager to grow the business and source new partnership opportunities - Managed end to end campaigns for in-house marketing including eDMs, direct mail and lead generation activity - Weekly reporting and benchmarking

Essendon Fields, Victoria, Australia

- Optimised web sales and coordinating promotional and brand activity on The Good Guys native website and The Good Guys eBay Brand store.- Executed online promotions briefed by the eCommerce Sales Manager- Briefed creative and ensure it is created and approved in a timely manner - Worked with web admin team to ensure all campaigns are published on time and site is optimised to enhance customer journey- Worked closely with content coordinators to ensure online promotions align with content strategy- Resolved any issues that arise with third party feed management companies including eBay- Kept eBay store up to date with new products and brands- Provided suggestions and strategies for optimising eBay Sales and new online promotions- Provided post campaign analysis and weekly reporting- Liaised with external stakeholders such as eBay Account Management and eBay integration companies

Coordinated core marketing activity for The Good Guys catalogues from the briefing process through to final approvals. Maintained professional business relationships with core merchandisers, category managers and creative team members to ensure deadlines were consistently met.