• Manages key clients of the company, nurturing strong relationships and ensuring ongoing client satisfaction.• Understands client needs, structure briefings effectively, and communicate them to the agency's planning, creative, and production teams.• Acts as the direct liaison between clients and other areas of the company throughout the development of each project.• Validates budget and proposal delivery with internal agency teams to ensure alignment with client expectations.• Monitors the execution, operation, and completion of each project to maintain excellence in results throughout the delivery process.• Prospects new clients.• Searches for new ways of acting in the market, through a hybrid model of live marketing, very popular post pandemic.

Develops retail 360° touchpoints as part of the campaign plans processes according to marketing and trade strategy from merchandising to engagement tools for retailers.• Creates new retail capabilities for existing and new products to shape the future of the new category.• Manages annual budget (Approx. £0.9 Mn) and monitors the production of the merchandising displays to ensure optimum utilization of resources.• Engages with national & international agencies and suppliers, finding best practices for the business. E.g: I was responsible for a 75% cost reduction in POSM through local suppliers.• Implements the B2B e-commerce platform.

• Managed 84 people in Brazil: managers, coordinators and analysts.• Delivered an effective and efficient execution of the national POSM, Brand Campaign Plans and achieved brand communication objectives for the key strategic brands on time in full.• Implemented POSM strategy (Approx. 8.000 displays) with inputs of market needs and led the suppliers and third-party teams involved in the process. Responsible for SLA reduction from 8 to 5 weeks in key cities.• Managed annual budget (Approx. £3.2 Mn) and monitored the production of the merchandising materials to ensure optimum utilization of resources.• Reviewed a process that culminated in a 6% budget saving.

• Managed a team with 1 senior analyst, 1 junior analyst, and 1 intern.• Supported business strategy with monthly performance tracking and analysis of main regions of Brazil (SP, RS, and SC).Led the market analysis (Nielsen) of the southeast and south business units delivering insightful and strategic analysis to the clusters.• Implemented the new performance department during the changeover to the new way of work of the business units.

• Implemented the process that connected the commercial team to head-office departments (brands, trade, and strategic planning), assuring marketing cycle planning and performance accomplishments.• Managed key areas of the north, northeast and RJ business units (shopper marketing, marketing insights, customer & B2B management, and training and capabilities).• Implemented and customized customer and consumer marketing activities including the marketing mix definition, consumer promotions, trade promotions and events.• Led the market analysis (Nielsen) and the deployment of the market share growth plans.

• Managed the sales area (Alagoas, Sergipe and Pernambuco) including a team of 16 sales reps and 6,000 clients of all channels accounting to achieve annual revenue of > R$ 6,288Mn.• Oversaw the main marketing and sales K.P.I.s such as volume, OOS (out of stock), distribution, margin and mix, market share, bad debts, B2B activities and team development.• Ensured all the market’s challenges were overcome and the K.P.I.s were reached, leading direct team and connecting with Regional sales office.

• Interfaced the relationship between the commercial team, head-office departments and suppliers (brands and activation), assuring marketing cycle planning and performance events.

• Led the market analysis (Nielsen), structured plans for market share growth campaign, proposed and customized customer and consumer marketing activities including marketing mix definition, consumer promotions, trade promotions, and events.

Experiência de barista na rede de café Starbucks Coffee, atuando diretamente com o atendimento ao público e as operações de abertura e fechamento do caixa.

Acompanhamento supervisionado de operações financeiras referentes ao balanço patrimonial, fluxo de caixa e atividades afins.