Fernanda Alexandre Email & Phone Number

São Paulo

Report to Trade Marketing Management Sr.- Owner of the trade marketing calendar for North-Northeast and Southeast, the fundamental tool used by stakeholders across the company to plan, budget and evaluate customer activities- Coordinate and collaborate with other regional managers and supervisors in the development and management of calendars and Bulding Blocks.- Ensuring that all program elements in the trade marketing calendar are delivered complete and on time/budget- Develop regional plans and implementation on the commercial marketing fronts and channel plans considering the brand portfolios for the focus regions;- Development of retail entry strategy centered on the target customer of each category & brand.- on-budget implementation to improve marketing spend effectiveness (MSE);- Coordinate and implement JBP in major retailers in Brazil such as Mundial, Guanabara, Grupo Cencosud, Mateus, Líder, Sonda, StMarche, Mambo and etc.Main results:*Regionalized growth plan to gain visibility for categories under development in Brazil such as vegetable drinks and proteins, ensuring growth in market share for the Silk (25%) and Yopro (37%) brands in just 6 months.* Implementation of regional campaigns (Danone Prize Truck – Pit Stop Danoninho) where the development was 100% customized to the local public both in communication and promotional actions, with growth considered in Sell-Out during the periods of the Danone campaigns (28%) resumption of the share space of the Danoninho brand at (45%).* Construction of meeting routines (Trade Talk) and sales manuals for the team of promoters and supervisors, with this initiative we improved sales effectiveness by (5%) in addition to the Advantage 2020/21 score of the main retailers in Brazil.

Sao Paulo

Report to Manage RTM with management of 2 employees. Coordinate the priorities of channels and service routes, ensuring the availability of products to consumers, with the best profitability, quality and execution;Responsible for creating and analyzing tools and processes to monitor the performance of the indirect sales channel (regional and customers);Responsible for creating and implementing an excellence program in the indirect channel (distributors) aimed at business management and local Go-to-Market strategy.Responsible for coordinating training and qualification of sales employees from both the internal and external teams in order to leverage the domain of our brands and execution strategies at the POS. Main results:Creation and implementation of the excellence program (Superliga Distribuidores Danone) for 87 distribution operations throughout Brazil, ensuring operational efficiency gains and growth in the national profitability of operations by (14%).Creation and implementation of a Danone ambassador program in order to ensure greater synergy between Danone's internal areas and the distributor channel. Ambassadors had the opportunity to get to know the operations throughout Brazil and contribute to the continuous improvement of service to the channel.

Sao Paulo

Elaboration of projects of excellence in the transport network (120 operations) with the objective of standardization and performance gain, in addition to working on logistics synergy projects with companies such as Ferrero, Natural One and Tirolez. Main results• Creation and implementation of an excellence program for Danone's transport network with the objective of guaranteeing theprofessionalism and quality in deliveries to our direct and indirect sales channels, where we had a gainconsidered in efficiency of deliveries (97%) and reduction of goods due to this out of the correct temperature in (67%).• Co-Distribution Project, a partnership between Danone and other industries such as Natural One, Ferrero and Tiroleza for the sharing of delivery vehicles to retailers, with this initiative we were able to reduce the idleness of the fleet ofDanone in (24%), in addition to greater agility in deliveries in the main retailers.

Sao Paulo

Report to Customer Service Pl.• Construction of a promotional calendar in physical stores, considering the assortments & categories to be driven by sales.• Responsible for monthly review of assortments & mix of 60 stores considering clusters.

Guarulhos-Sp

Merchandising Supervisor Report• Management of promotional stock and coordination of campaigns focused on execution at the point of sale, having served companies such as Ambev, Havaiana, Mondelez and so on.

Guarulhos -Sp

Responsible for meeting and organizing the logistical demands of the main customers

Certificação De Marketing Digital, Marketing

Gestão De Trade Marketing, Trade Marketing

Course, Business English

Postgraduate, Business Strategy

Graduação Sanduíche, Business, Management, Marketing, And Related Support Services, 10

Extensão, Gestão De Projetos, 10

Tecnologo, Logistica, 10

Tecnico De Administração, Administração De Empresas, 9