MBA in Fashion Business Management, a Graduate degree in Strategic Marketing and Sales Management, a degree in Civil Engineering, with more than 16 years of experience in the area, working in large national and multinational companies, highlighting the industrial, logistics, construction, and fashion segments. Expertise in planning strategies and managing guidelines focused on the new businesses’ commercialization and expansion, aiming to achieve the company's objective and increase the brand's market share. Consolidated experience in commercial management, prospecting for new customers and business, working with the entire sales cycle management: Prospecting, customer loyalty program, service, relationship, after-sales, offering all customer support in case of any doubts, focusing on their retention, experience, and success. Strong performance with the creation of strategic commercial presentations, developing budgets, updating the pipeline, and preparing studies for the feasibility of projects, aiming at excellence in all processes. Solid knowledge in preparation of management reports, monitoring of performance indicators and provision of subsidies to support strategic decision-making. Highly qualified professional to work in a team and manage people. Organized, responsible and flexible. Keywords: Commercial management, sales, new business, new business development, business expansion, customer prospecting, customer loyalty, customer retention, customer service, customer relationship, after-sales, strategic planning, commercial planning, commercial proposals, budget development, pipeline, project feasibility, management reports, indicators, people management, sales engineering.
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Account ExecutiveOndaroSão Paulo, Sp, Br -
Business Development RepresentativeCask Brasil Jul 2024 - PresentSão Paulo, Brasil -
Proprietário Da EmpresaWoman Ltda Feb 2023 - PresentSão Paulo, Brasil
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OwnerCte Mar 2022 - Feb 2023São Paulo, Brasil● People management, as well as training and development of a high-performance team, monitoring and directing activities, to contribute to an objective work aligned with the business strategy. ● Marketing actions coordination, engaged in the elaboration of campaigns, presence on social media, visual merchandising (VM) and actions directed by the mall, aiming to boost the visibility and attractiveness of the store.● Responsible for purchasing and inventory control activities, seeking to maintain adequate levels of products and merchandise.● Management of all sales-related sales, focusing on after-sales service, ensuring customer satisfaction.● Active participation in financial control, covering all financial operations of the store, ensuring the established goals’ fulfillment.Main results: (1) 300% increase in the store's revenue, and consequently the company's profit by 400%. (2) Implementation of hiring and staff training processes. (3) Implementation of customer retention and loyalty processes through WhatsApp, generating revenue of 50% of the store's revenue through this channel.
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Commercial ManagerEngeprol Engenharia Construções E Comércio Ltda Jul 2019 - Feb 2020São Paulo, São Paulo, Brasil● People management, monitoring and directing activities, to contribute to an objective work aligned with the business strategy. ● Responsible for prospecting new customers, focusing on a diversified portfolio in the industrial (pharmaceutical, automotive, food) and commercial (shopping malls) sectors, in addition to conducting technical visits, aiming at the execution and negotiation of commercial contracts.● Development of budgets and commercial proposals, emphasizing customized solutions to meet the specific demands of the public.● Creation of strategic business presentations, highlighting the company's strengths and the value proposition that are offered to consumers.● Preparation of management reports, monitoring of performance indicators and provision of subsidies to support strategic decision-making. Main clients: Bridgestone, Abbott, Reckitt Benckiser, L'óreal.Main results: (1) Implementation of CRM and construction prospecting tools. (2) 30% leverage on the company's revenue. (3) Introduction of commercial control processes through CRM. (4) Development and application of sales strategies for agile and recurring works, focused on key customers, resulting in quick revenues, and strengthening the company's cash flow. -
Business ConsultantComgás Jul 2017 - Jan 2019São Paulo, São Paulo, Brasil● Responsible for managing the customer portfolio, concerning the prospection and sale of new applications, aiming at the expansion of the company's portfolio.● Conducting negotiations of technical and financial conditions, in addition to the presentation of commercial proposals, ensuring the achievement of corporate objectives.● Constant updating of the sales pipeline in the Salesforce tool, ensuring efficient and transparent management of the sales process.● Development of studies for the feasibility of network expansion projects in the concession areas, contributing to the company’s strategic growth.● Preparation of management reports and monitoring of KPIs, presenting results to the executive board to support strategic decision-making. -
Commercial EngineerIcec Feb 2016 - Jul 2017São Paulo, São Paulo, Brasil● Active participation in prospecting customers for the sale of metal construction, focusing on the strategic sectors of infrastructure, oil and gas, energy, agribusiness, and warehouses, seeking business opportunities aligned with the company's specialties.● Creation of commercial proposals, highlighting the differentials of metal construction and providing technical-commercial visits to present the solutions offered.● Conducting market studies and competitor analysis, contributing to the definition of more effective sales strategies adapted to the competitive scenario.● Development of customized commercial strategies, aligned with the client's specific needs and budget, with the clear objective of enabling the closing of the contract in a satisfactory way for both parties.Main results: (1) 200% expansion in the company's prospect base. (2) 30% growth in the number of proposals requested by clients through prospecting initiatives. (3) 5% increase in sales conversion rate. -
Sales EngineerBimetal Industria Metalurgica Ltda Jul 2014 - Feb 2016São Paulo, São Paulo, Brasil● People management, as well as training and development of a high-performance team, monitoring and directing activities, promoting the engagement and synergy of the team to achieve the objectives. ● Active prospection of customers and works in the commercial, industrial and hospital segments, with active participation in public works bidding processes, customer portfolio management, commercial visits, negotiation of proposals and conduction of after-sales.● Conducting the analysis of the technical specifications of projects for the composition of prices and preparation of competitive commercial proposals.● Control and updating of the technical collection, to ensure the feasibility of participation in public works bidding processes.● Preparation of reports and monitoring of indicators of the area, to analyze possible strategies and their decision making.Main results: Closing of 200 million BRL in sales of construction services, covering projects for pharmaceutical and food industries and institutions such as Sesi-Senai. -
Commercial ManagerSerpal Engenharia E Construtora Nov 2012 - Jul 2014São Paulo, São Paulo, Brasil● People management, as well as training and development of a high-performance team, monitoring and directing activities, promoting the engagement and synergy of the team to achieve the objectives. ● Active prospection of customers and works in the commercial, industrial and hospital segments, with active participation in public works bidding processes, customer portfolio management, commercial visits, negotiation of proposals and conduction of after-sales.● Conducting the analysis of the technical specifications of projects for the composition of prices and preparation of competitive commercial proposals.● Control and updating of the technical collection, to ensure the feasibility of participation in public works bidding processes.● Preparation of reports and monitoring of indicators of the area, to analyze possible strategies and their decision making.Main results: Closing of 200 million BRL in sales of construction services, covering projects for pharmaceutical and food industries and institutions such as Sesi-Senai. -
Commercial ManagerMutual Engenharia May 2010 - Nov 2012São Paulo, São Paulo, Brasil● Responsible for prospecting new opportunities in the commercial and industrial segment, aiming to expand the company's participation in new works.● Conducting commercial visits, with emphasis on identifying the specific needs of customers, to provide customized solutions.● Active participation in bidding processes, applying strategies to highlight the company and ensure participation in relevant projects.● Efficient conduct of negotiations, ensuring win-win agreements and contributing to the company's commercial success.● Preparation of management reports, performance indicators and executive presentations to the executive management.Main results: Closing of 80 million BRL in sales of construction services. -
External Salesperson (Metal Structure Warehouses)Tópico Apr 2007 - Mar 2010Embu Das Artes, São Paulo, Brasil
Fernanda Almeida Education Details
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Strategic Marketing And Sales Management -
Fashion Business Management -
Civil Engineering
Frequently Asked Questions about Fernanda Almeida
What company does Fernanda Almeida work for?
Fernanda Almeida works for Ondaro
What is Fernanda Almeida's role at the current company?
Fernanda Almeida's current role is Account Executive.
What schools did Fernanda Almeida attend?
Fernanda Almeida attended Imt - Mauá - Instituto Mauá De Tecnologia, Universidade Anhembi Morumbi, Universidade Bandeirantes.
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Fernanda Almeida
Subeditor @ Forbes Brazil | Female Leadership, Careers, Future Of Work, GenzSão Paulo, Sp -
Fernanda Almeida
Digital Strategy And Content Coordinator L Digital Products L Digital Marketing L JournalistRio De Janeiro, Rj -
Fernanda Almeida
Senior Project Manager @ Sap S4/Hana Program In Ambev Global Tech | Certified Scrum Master & Product Owner | Data Analyst & Business Analyst BackgroundSão Paulo, Sp -
Fernanda Almeida
Greater São Paulo Area -
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