Fernanda Almeida Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

● People management, as well as training and development of a high-performance team, monitoring and directing activities, to contribute to an objective work aligned with the business strategy. ● Marketing actions coordination, engaged in the elaboration of campaigns, presence on social media, visual merchandising (VM) and actions directed by the mall, aiming to boost the visibility and attractiveness of the store.● Responsible for purchasing and inventory control activities, seeking to maintain adequate levels of products and merchandise.● Management of all sales-related sales, focusing on after-sales service, ensuring customer satisfaction.● Active participation in financial control, covering all financial operations of the store, ensuring the established goals’ fulfillment.Main results: (1) 300% increase in the store's revenue, and consequently the company's profit by 400%. (2) Implementation of hiring and staff training processes. (3) Implementation of customer retention and loyalty processes through WhatsApp, generating revenue of 50% of the store's revenue through this channel.

São Paulo, São Paulo, Brasil

● People management, monitoring and directing activities, to contribute to an objective work aligned with the business strategy. ● Responsible for prospecting new customers, focusing on a diversified portfolio in the industrial (pharmaceutical, automotive, food) and commercial (shopping malls) sectors, in addition to conducting technical visits, aiming at the execution and negotiation of commercial contracts.● Development of budgets and commercial proposals, emphasizing customized solutions to meet the specific demands of the public.● Creation of strategic business presentations, highlighting the company's strengths and the value proposition that are offered to consumers.● Preparation of management reports, monitoring of performance indicators and provision of subsidies to support strategic decision-making. Main clients: Bridgestone, Abbott, Reckitt Benckiser, L'óreal.Main results: (1) Implementation of CRM and construction prospecting tools. (2) 30% leverage on the company's revenue. (3) Introduction of commercial control processes through CRM. (4) Development and application of sales strategies for agile and recurring works, focused on key customers, resulting in quick revenues, and strengthening the company's cash flow.

São Paulo, São Paulo, Brasil

● Responsible for managing the customer portfolio, concerning the prospection and sale of new applications, aiming at the expansion of the company's portfolio.● Conducting negotiations of technical and financial conditions, in addition to the presentation of commercial proposals, ensuring the achievement of corporate objectives.● Constant updating of the sales pipeline in the Salesforce tool, ensuring efficient and transparent management of the sales process.● Development of studies for the feasibility of network expansion projects in the concession areas, contributing to the company’s strategic growth.● Preparation of management reports and monitoring of KPIs, presenting results to the executive board to support strategic decision-making.

São Paulo, São Paulo, Brasil

● Active participation in prospecting customers for the sale of metal construction, focusing on the strategic sectors of infrastructure, oil and gas, energy, agribusiness, and warehouses, seeking business opportunities aligned with the company's specialties.● Creation of commercial proposals, highlighting the differentials of metal construction and providing technical-commercial visits to present the solutions offered.● Conducting market studies and competitor analysis, contributing to the definition of more effective sales strategies adapted to the competitive scenario.● Development of customized commercial strategies, aligned with the client's specific needs and budget, with the clear objective of enabling the closing of the contract in a satisfactory way for both parties.Main results: (1) 200% expansion in the company's prospect base. (2) 30% growth in the number of proposals requested by clients through prospecting initiatives. (3) 5% increase in sales conversion rate.

São Paulo, São Paulo, Brasil

● People management, as well as training and development of a high-performance team, monitoring and directing activities, promoting the engagement and synergy of the team to achieve the objectives. ● Active prospection of customers and works in the commercial, industrial and hospital segments, with active participation in public works bidding processes, customer portfolio management, commercial visits, negotiation of proposals and conduction of after-sales.● Conducting the analysis of the technical specifications of projects for the composition of prices and preparation of competitive commercial proposals.● Control and updating of the technical collection, to ensure the feasibility of participation in public works bidding processes.● Preparation of reports and monitoring of indicators of the area, to analyze possible strategies and their decision making.Main results: Closing of 200 million BRL in sales of construction services, covering projects for pharmaceutical and food industries and institutions such as Sesi-Senai.

São Paulo, São Paulo, Brasil

● People management, as well as training and development of a high-performance team, monitoring and directing activities, promoting the engagement and synergy of the team to achieve the objectives. ● Active prospection of customers and works in the commercial, industrial and hospital segments, with active participation in public works bidding processes, customer portfolio management, commercial visits, negotiation of proposals and conduction of after-sales.● Conducting the analysis of the technical specifications of projects for the composition of prices and preparation of competitive commercial proposals.● Control and updating of the technical collection, to ensure the feasibility of participation in public works bidding processes.● Preparation of reports and monitoring of indicators of the area, to analyze possible strategies and their decision making.Main results: Closing of 200 million BRL in sales of construction services, covering projects for pharmaceutical and food industries and institutions such as Sesi-Senai.

São Paulo, São Paulo, Brasil

● Responsible for prospecting new opportunities in the commercial and industrial segment, aiming to expand the company's participation in new works.● Conducting commercial visits, with emphasis on identifying the specific needs of customers, to provide customized solutions.● Active participation in bidding processes, applying strategies to highlight the company and ensure participation in relevant projects.● Efficient conduct of negotiations, ensuring win-win agreements and contributing to the company's commercial success.● Preparation of management reports, performance indicators and executive presentations to the executive management.Main results: Closing of 80 million BRL in sales of construction services.

Embu Das Artes, São Paulo, Brasil

Graduate Degree, Strategic Marketing And Sales Management

Master Of Business Administration - Mba, Fashion Business Management

Bachelor’S Degree, Civil Engineering