Fernanda Aparecida Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Responsible for managing the project, analysis and automation team (experts and analysts) of the SEO (Search Engine Optimization) department and for managing medium and high complexity accounts, such as Salesforce Latam, Smiles, Samsung, Pague Menos etc.Some job activities:- Team management and workflow management with the client and internal team;- Project planning: strategy definition, action plan and schedule and goals;- Customer interface;- Develop internal tools and automated processes through Python, R Language, Machine Learning etc;- Develop analyzes based on web analytics data and report to the client;- Creation of tools that generate predictive analysis, data extraction and mining and creation of monthly and weekly reports;- Market analysis to map opportunities and create action plans to improve organic results that generate strategic guidance for the SEO fronts: technical, content and reputation;- Develop a study of keywords;- Responsible for the relationship with account managers and strategists, aiming to align goals, results and strategies of clients, as well as detail deliverables;

São Paulo

Inside Marketing Representative On behalf of SAP-Identify market needs and assist companies in the best way by presenting innovation solutions- Planning strategies for Demand Generation- Pipeline and Leads monitoring, generating feedback for the Marketing department.- Direct Leads generated by the Inside Sales team to Partners and Account Executives.- Knowledge of SAP technologies, whether S/4HANNA, Business One, SuccessFactor etc, to better meet customer needs.

São Paulo Area, Brazil

To carry out these activities, I am responsible for creating email marketing, landing page design and nurturing campaigns, always seeking efficiency through a selection of clients based on recent market data, and with a sensitive analysis so that the content is written in a relevant and assertive way for the selected persona. Therefore, the performance analysis of these campaigns is also done.Other assigned activities are:- Construction of processes for virtual (webinars) and physical events,- Review of campaign content- Review of content in English and Spanish,- Control of regional campaigns for organization of shots.- Resource management (CRM, POs and projects)- Marketing strategies using Qualtrics, Callidus, Segmentation and Modelyzr

São Paulo Area, Brazil

Plan dynamic classes;Prepare extra activities;Apply tests;Develop class work where students can always practice the language;Events organization.

São Paulo Area, Brazil

I was a volunteer intern at AICOM (Integrated Communication Agency). At this intership I was guided by public relations professors at Fiam-Faam University. We carried out projects aimed at actions of social and environmental responsibility, we planned the actions and created an institutional magazine (through a lot of research) and works focused on the university's Sou + RP program. (We were in charge of planning and we got in touch with some of the program's speakers). In addition to attending university events.

Master Of Business Administration - Mba, Marketing Digital, Data-Driven E Bi

Degree, Public Relation

Activities and Societies: We did activities that had to investigate the briefing, make a diagnosis, market analysis, swot analysis, create.