Fernanda Bohn Email & Phone Number

Estância Velha, Rs, Br

My role encompassed the entire product lifecycle, from conceptualisation to deployment, ensuring the successful delivery of high-impact features and optimisations.- Spearheaded the development of the B2C Marketplace app, overseeing all phases from initial concept to launch, ensuring a seamless integration of order processing, shipments, and payment systems.- Led the design and implementation of the ZZPay loyalty program from scratch (Cash Back Program), establishing strategic partnerships for cashback and other benefits, enhancing customer engagement and satisfaction.- Conducted thorough market research, data analysis, and user journey mapping to inform product strategy and prioritise features that align with user needs and business goals.- Crafted and maintained a dynamic product roadmap and KPIs, facilitating agile project management practices, including sprint planning, backlog management, and stakeholder presentations.- Fostered cross-functional collaboration among UX, development, Product, Tech, and QA teams, promoting a culture of innovation through discovery and experimentation.- Coordinated closely with business units, partners, and suppliers to align product development with strategic objectives, leveraging the SAP Hybris Commerce platform for e-commerce capabilities.

Novo Hamburgo E Região, Brasil

- Led web development projects for high-profile clients in e-commerce, supermarkets, and consumer goods. - Served as the primary liaison between the agency and its clients, effectively communicating to understand their needs, gather project briefings, and set clear expectations.- Developed and pitched creative and technical solutions, translating client needs into actionable plans for the internal teams, including UX designers and developers.- Negotiated and finalised contracts, ensuring a clear understanding of project scope, timelines, and deliverables for both parties.- Conducted regular client meetings and development reviews to facilitate transparent communication, gather feedback, and implement necessary adjustments.- Oversaw the usability testing process to ensure the final products met user expectations and delivered a seamless user experience.- Managed the project delivery process, ensuring all aspects of the project were completed to satisfaction, on time, and within budget.

Novo Hamburgo Area, Brazil

- Developed and maintained a wide range of digital solutions, including e-commerce sites, corporate websites, and engaging landing pages, catering to diverse client needs and objectives.- Employed a comprehensive suite of web technologies, including HTML, CSS, and JavaScript, to craft responsive and intuitive user interfaces that enhanced user experience and engagement.- Collaborated closely with project managers, UX/UI designers, and marketing teams to translate client visions into functional, visually appealing digital experiences.- Led the development and execution of effective email marketing campaigns, optimising content and design to maximise reach and conversion rates.- Implemented best practices in coding and development, ensuring compatibility across different browsers and devices and adhering to SEO guidelines to optimise website visibility.

Novo Hamburgo Area, Brazil

Similar duties as above

Bachelor'S Degree, Chemical Engineering

Ensino Técnico, Informática