Collaborate on product innovation projects | Identify jobs to be done andconsumer needs | Create technical paths for successful products | Organizeproduct tastings and sensory evaluation | Conduct qualitative consumer research| Validate MVPs with consumers | Scout market trends and competitors'landscape | Create new food products and concepts

Project Lead for the entire rebrand of Eleve | Process optimization and costreduction for packaging | Cross-functional work with teams to implementprocesses and new products | Agency and media management | Brand intelligenceand trends | Planning and implementation of marketing initiatives | Brand strategyand growth management

• Develop brand & marketing strategies for growth, seeking business opportunities to improve brand awareness;• Manage and coordinate the public relations strategy with local press, digital influencers and agencies, helping to identify media opportunities;• Development of all marketing campaigns, brand experience activations, promotions and product launches;• Prospect and develop collaborative partnerships between other brands and NL Frutas to improve brand and marketing strategies;• Content Production and Management of NL Frutas' social mediaprofiles.

Develop brand moodboards | Organize food, lab and production photoshoots |Create packaging design mockups | Formulate content and social media plan |Design pitch decks | Conduct team interviews for social media

Project Manager for Mineirao Stadium | Culinary consultancy and menuelaboration | Brand management | Creative consultancy for pop-up events andlaunches | Trainee program coordinator for chefs and students

Edit journalistic texts to Jornal da Câmara and Câmara Entrevista, coordinationof the programs Câmara Debate and Lado BH Cultura and production of newsreports to TV Câmara