Fernanda Cadena Email & Phone Number

Ecuador

• Eliciting and gathering requirements (User Stories, Acceptance criteria, Gherkin, Jobs to be done)
• Performing demos and User Acceptance Testing (UAT) sessions
• Building understanding between the business and the IT team
• Building complex business workflow processes
• Workshop facilitation
• Conducting UX Research (moderated and unmoderated)

Ecuador (remote)

• User Research:
• Validation of customer journeys.
• Creation of customer profiles and value propositions.Product Management:
• Elicitation of customer needs and software requirements.
• Project management with involvement of technology teams.
• Creation of deliverables and product maintenance.

Ecuador

• Team leadership
• Implementation of protocols according to the buyer's journey.
• Mapping of post-sales processes for users.
• Creating the user tracking process.
• Planning and execution of user's onboarding
• Management of internal teams and projects.

Ecuador

• Conduct research and construct buyer personas.
• Apply Inbound Marketing and Inbound Sales practices.
• Implement CRM project (Hubspot).
• Structure and optimize digital advertising campaigns (Google, Facebook, Instagram).
• Configure Facebook pixel.
• Utilize Google Analytics for data analysis.

Ecuador

• Structure digital surveys.
• Utilize data collection tools.
• Track project participants.
• Generate reports on corporate social impact measurement.
• Provide B2B customer support.

Ecuador

• Manage social media platforms as a Community Manager.
• Handle and monitor social media accounts.
• Plan monthly digital campaigns.
• Utilize Adobe Illustrator for designing advertisements.
• Implement email marketing strategies.
• Structure landing pages.

Ecuador

• 1. Marketing Department:
• Organization of institutional events.
• Participant recruitment and protocol coordination.2. Faculty of Medicine:
• Organization of research projects.
• Logistics and budget management.

Ecuador