Fernanda Cano (1990) is a Mexican Cultural Producer, specializing in Communication and Public Relations. She holds a Bachelor's degree in Science of Communication from the prestigious Benemérita Universidad Autónoma de Puebla (2009-2014) with two scholarship exchanges to Spain and Brazil, as well as an MFA in Film Production from the National Center of Arts of Mexico City (2014-2016).Fernanda's expertise lies in the conservation of exhibition spaces and artworks, assembly direction, exhibition opening planning and direction, workshop curatorship and programming, documentation and catalog production, communication, and public relations. Her extensive experience spans collaborations with a diverse range of art spaces, from museums, galleries, and contemporary art festivals to independent art spaces.Throughout her career, Fernanda has made numerous notable contributions, including her outstanding work on the digital communication of the last exhibition of the Mexican art icon Frida Kahlo "Me pinto a mi misma" at the Dolores Olmedo Museum, the communication of Gallery Weekend CDMX 2018, the production of the first edition of the Art With Me GNP public program in Tulum, the assembly and communication of the last exhibition of Jose Luis Cuevas at the Oscar Roman Gallery in collaboration with the Museum Jose Luis Cuevas in Mexico City, and her one-year tenure as Manager of Exhibition Spaces, Coordinator of Educational Program, and Residency Program in Sfer Ik, the artistic spaces of Azulik Tulum & Uh May.
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Member Events ManagerSoho House & Co Aug 2023 - PresentCiudad De México, México -
Manager Of Exhibition Spaces, Coordinator Of Educational Program And Residency ProgramAzulik Jan 2019 - Jan 2021Daily works and space inspections:Conduct regular inspections to assess the progress and quality of ongoing works and maintenance in the designated space.Conservation needs identification:Identify and assess the conservation requirements for the space, ensuring proper preservation and maintenance of artworks or historical elements.Enhancing visitor experience:Devise strategies and implement creative ideas to enhance the overall visitor experience, ensuring they have… Show more Daily works and space inspections:Conduct regular inspections to assess the progress and quality of ongoing works and maintenance in the designated space.Conservation needs identification:Identify and assess the conservation requirements for the space, ensuring proper preservation and maintenance of artworks or historical elements.Enhancing visitor experience:Devise strategies and implement creative ideas to enhance the overall visitor experience, ensuring they have a memorable and engaging time during their visit.Improving visitor experience:Propose innovative ideas and strategies to improve the current visitor experience, incorporating elements of creativity, interactivity, and immersive environments.Shipment and logistics coordination:Coordinate the logistics for shipments, ensuring smooth transportation of artworks or other items.Coordinating installation shots:Coordinate and oversee the process of capturing installation shots, ensuring that they effectively showcase the artworks or exhibitions.VIP visits and special events coordination:Coordinate and facilitate VIP visits and special events, ensuring a seamless and exceptional experience for high-profile guests.Monitoring incoming funds:Monitor and track the flow of incoming funds, keeping a close eye on financial transactions and ensuring accurate records are maintained.Website redesign with creative team and artistic director:Collaborate with the creative team and artistic director to redesign the organization's website, creating a visually appealing and user-friendly online presence.Designing innovative fundraising campaigns:Develop and design creative fundraising campaigns that effectively engage donors and supporters, encouraging them to contribute to the organization's financial goals.Residency Program coordination:Co-curate residency programs with other organizations such as Aki Aora, Soma, and more, fostering collaborations and facilitating meaningful artistic exchanges. Show less -
Communication CoordinatorGallery Weekend México Jun 2018 - Dec 2018Ciudad De México Y Alrededores, MéxicoPress and press lunch coordination and monitoring:Coordinate press-related activities and events, including press conferences, press releases, and press lunches, ensuring seamless execution and timely communication.Calling for influencers for promotional tours of brands like DIOR:Reach out to influencers and establish partnerships for promotional tours and events related to prestigious brands like DIOR, leveraging their influence to enhance brand visibility and… Show more Press and press lunch coordination and monitoring:Coordinate press-related activities and events, including press conferences, press releases, and press lunches, ensuring seamless execution and timely communication.Calling for influencers for promotional tours of brands like DIOR:Reach out to influencers and establish partnerships for promotional tours and events related to prestigious brands like DIOR, leveraging their influence to enhance brand visibility and reach.Tracking media partners and brands:Monitor and track media partners and brands associated with the organization, ensuring effective collaborations and maintaining a positive brand image through strategic partnerships.VIP program coordination:Coordinate and manage the VIP program, providing exclusive experiences and benefits to high-profile guests and stakeholders, ensuring their needs are met and their visits are exceptional. Show less -
Production ManagerArt With Me Gnp Jan 2018 - May 2018Tulum, Quintana Roo.Coordinate, develop, and execute exhibitions, experiences, installations, and concerts for the Tulum Art Club program as part of the Art With Me GNP 2018 Festival framework:Coordinate all aspects of the Tulum Art Club program, including scheduling, logistics, and collaboration with artists, curators, and performers.Develop engaging and thought-provoking exhibitions that align with the artistic vision and themes of the Art With Me GNP 2018 Festival.Curate and select… Show more Coordinate, develop, and execute exhibitions, experiences, installations, and concerts for the Tulum Art Club program as part of the Art With Me GNP 2018 Festival framework:Coordinate all aspects of the Tulum Art Club program, including scheduling, logistics, and collaboration with artists, curators, and performers.Develop engaging and thought-provoking exhibitions that align with the artistic vision and themes of the Art With Me GNP 2018 Festival.Curate and select artworks and installations that provide unique and immersive experiences for festival attendees, enhancing their connection with art and culture.Collaborate with artists, ensuring their artistic visions are realized in the exhibitions and installations, while adhering to logistical and budgetary constraints.Oversee the execution of exhibitions, installations, and experiences, ensuring proper installation, lighting, and presentation to create impactful and visually appealing displays.Plan and organize concerts and performances as part of the Tulum Art Club program, showcasing a diverse range of musical genres and artistic expressions.Coordinate with musicians, performers, and technical teams to ensure seamless execution of concerts and performances, including sound checks, stage setup, and artist requirements.Liaise with festival organizers and stakeholders to align the Tulum Art Club program with the overall vision and objectives of the Art With Me GNP 2018 Festival.Continuously evaluate and assess the success of the program, collecting feedback from attendees, artists, and partners, to inform future improvements and iterations. Show less
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Communication CoordinatorMuseo Dolores Olmedo Jan 2017 - Jan 2018Av. Mexico, XochimilcoCoordinate traditional and digital press and social media:Manage and coordinate press activities across traditional and digital platforms, including press releases, media outreach, and interviews.Develop and implement social media strategies to promote the organization's initiatives, engage with followers, and amplify the brand's presence.Community management:Foster relationships with the organization's community, including artists, visitors, and… Show more Coordinate traditional and digital press and social media:Manage and coordinate press activities across traditional and digital platforms, including press releases, media outreach, and interviews.Develop and implement social media strategies to promote the organization's initiatives, engage with followers, and amplify the brand's presence.Community management:Foster relationships with the organization's community, including artists, visitors, and stakeholders.Engage with the community through social media, forums, and other channels, responding to inquiries, addressing concerns, and cultivating a positive and supportive environment.Institutional communication management:Oversee the organization's institutional communication efforts, ensuring consistent messaging and branding across various communication channels.Develop and maintain relationships with media outlets, journalists, and key industry influencers to facilitate positive coverage and media partnerships.Space management:Manage the organization's physical space, ensuring its proper utilization and functionality.Coordinate logistics for exhibitions, events, and installations, overseeing set-up, maintenance, and teardown.Collaborate with internal teams and external vendors to ensure smooth operations, adherence to safety regulations, and an optimal visitor experience. Show less
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Gallery ManagerGalería Oscar Román Jan 2016 - Jan 2017Julio Verne 14, PolancoExhibition Logistics:Plan and manage the logistical aspects of exhibitions, including transportation, installation, and deinstallation of artworks.Coordinate with artists, lenders, and exhibition partners to ensure smooth handling and movement of artworks.Oversee the proper storage, handling, and display of artworks, adhering to conservation and security guidelines.Space Management:Efficiently manage the physical space, including galleries, exhibition halls, and… Show more Exhibition Logistics:Plan and manage the logistical aspects of exhibitions, including transportation, installation, and deinstallation of artworks.Coordinate with artists, lenders, and exhibition partners to ensure smooth handling and movement of artworks.Oversee the proper storage, handling, and display of artworks, adhering to conservation and security guidelines.Space Management:Efficiently manage the physical space, including galleries, exhibition halls, and storage areas.Optimize the layout and design of exhibition spaces to enhance visitor flow and engagement.Coordinate maintenance and cleaning schedules to ensure a pristine and welcoming environment for visitors.PR and Event Coordination for Exhibition Openings:Develop and implement PR strategies to generate media coverage and public awareness for exhibition openings.Coordinate press releases, media invitations, and media outreach to promote exhibition events.Organize and coordinate all aspects of exhibition openings, including guest lists, catering, and event logistics.Social Media Management:Develop and execute social media strategies to enhance the organization's online presence and engagement.Create and curate compelling content across social media platforms to promote exhibitions and engage with the audience.Monitor social media channels, respond to inquiries, and manage online reputation.Sales:Manage the sales process for artworks and merchandise associated with exhibitions.Provide information and support to potential buyers, facilitate transactions, and coordinate shipping and delivery logistics.Digital Archive Collection (3000 artworks):Develop and implement a digital archive system to catalog and document the Oscar Roman collection.Organize and digitize artwork information, images, and relevant documentation for efficient retrieval and preservation.Implement metadata standards and ensure the accuracy and completeness of the digital archive. Show less
Fernanda Cano Education Details
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Centro Nacional De Las ArtesEstudios Churubusco Azteca -
Ciencias De La Comunicación -
Universidade Federal Do Rio De JaneiroConvenio Bramex -
Intercambio En La Facultad De Comunicación Visual
Frequently Asked Questions about Fernanda Cano
What company does Fernanda Cano work for?
Fernanda Cano works for Soho House & Co
What is Fernanda Cano's role at the current company?
Fernanda Cano's current role is Member Events Manager.
What schools did Fernanda Cano attend?
Fernanda Cano attended Centro Nacional De Las Artes, Benemérita Universidad Autónoma De Puebla, Universidade Federal Do Rio De Janeiro, Universitat Politècnica De València (Upv).
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Fernanda Cano
San Luis Potosí, Mexico -
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