Fernanda Carinhato Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

-Planning and execution of comprehensive media plans, adapted to the different stages of the sales funnel (awareness, consideration, conversion), ensuring optimal mapping of the customer journey for maximum impact.-Diversified channel experience including Google, Meta, DV360, Linkedin, Bing, Tiktok and Pinterest to deploy highly targeted campaigns.-Act as main point of contact for high-profile luxury clients, such as LVMH (Dior, Givenchy, Kenzo, Rimowa, Guerlain, Belmond), Caudalie, Sisley, TTW Group and ShopLuxo, cultivating strong relationships based on trust.-Deep understanding of client needs and market trends, ensuring campaigns were not just on brand, but also aligned with evolving industry scenarios.-Conducting in-depth weekly and monthly performance reviews, leveraging data-driven insights to refine strategies and optimize campaigns, resulting in notable increases in ROI and conversion rates.-Collaborate with cross-functional teams to synchronize efforts and ensure seamless execution of integrated marketing campaigns.-Leading the integration of emerging platforms and technologies, driving innovation and remaining at the forefront of the constantly evolving digital advertising landscape.

São Paulo, Brasil

-Media analyst specializing in demand generation with a proven track record in designing and executing highly effective campaigns for idwall, a SaaS company.-Paid media strategies to maximize ROI.-Planning and implementing campaigns on the main platforms, including Meta, Linkedin and Google.-Constant alignment with the SDR team to analyze and calibrate the quality of leads;Meticulous weekly and monthly reports to sales teams and the board in order to communicate strategic insights to stakeholders;-Organization of high-level events together with the sales team;-Integration and execution of account based marketing methodology;

-Design and execute robust social media and paid media strategies, resulting in increased brand visibility, engagement and conversion rates for clients across diverse industries in the United States;-Leadership of content production efforts, generating attractive and engaging materials that resonate with the target audience. This included blog posts, infographics, videos and social media content.-Proven proficiency in implementing campaigns across multiple channels, including Meta, Pinterest, Linkedin and Amazon Ads.-Main contact with customers;-Development and execution of customized SEO strategies specifically for Amazon, increasing product visibility and sales performance. This involved keyword optimization, enhanced branded content creation and strategic advertising placement.-Conducting performance analyses, leveraging data-driven insights to refine strategies and maximize campaign effectiveness.-Collaborate cross-functionally with design, development and analysis teams to ensure cohesive and integrated marketing efforts.

São Paulo Area, Brazil

-Development and implementation of social media and paid media strategies for OficinaFU. We achieved excellent results, including a substantial increase in engagement and conversion rates.-Executing highly effective paid media campaigns leveraging platforms such as Facebook Ads, Instagram Ads, Google Ads and other relevant channels to maximize ROI and drive customer acquisition.-Content production efforts, creating engaging and informative materials that showcase OficinaFU's exclusive offerings. This included visually appealing product displays and informative blog posts.-Continuous monitoring and analysis of campaign performance, using data-driven insights to refine strategies and optimize marketing efforts.

São Paulo

The experience includes several departments, including Marketing, HR and Operations, where I achieved notable results in social media management, influencer engagement, market research, internal marketing, logistics, customer service and supplier relationships.Marketing:-Monitoring the revitalization of Nazca Cosméticos' presence on the social networks Facebook, Twitter and Instagram, promoting strong relationships with influencers and bloggers. These efforts have resulted in increased brand visibility and customer engagement.-Complete market research and competitive analysis to identify strategic opportunities to strengthen the brand's presence on social media.Human Resources:-Internal marketing initiatives, organizing corporate events and improving internal communication to increase employee morale and engagement.-Participation in the recruitment and selection process, ensuring that candidates were aligned with the company's culture and values.Operations:-Solid relationships with suppliers, participating in direct negotiations that resulted in cost savings and improved supply chain reliability.

Certificate In Marketing Management

Design De Moda, Fashion/Apparel Design

Education record