Develop the Marketing Strategy to effectively communicate Dell end-to-end portfolio of products and services for businesses. This job requires deep understanding of the target audience needs and behavior across the globe, considering commonalties and differences from each region, to establish the best communication approach and set of products and services to help businesses worldwide to meet their goals. Market knowledge and trends, as well as Media, Communication and Creative expertise are central to ensure simple and effective Global Marketing strategy.

I'm thrilled to assume the Global leadership of Dell Women's Entrepreneur Network, DWEN, with the mission to empower women business owners around the world by providing Connection, Inspiration and tools to help Transform their businesses.

Goal: Drive Marketing innovation by designing and implementing new Programs and Partnerships focus on B2B. During this period we took a big step and remodeled Dell Women's Entrepreneur Network (DWEN) aiming to extend the networking, resources and support to all women entrepreneurs around the world for free! We launched the DWEN.com platform, a social networking website that was an extremely helpful tool for all the pivoting that 2020 has required for business owners. It also counted with a solid package of content and resources to empower women in businesses. And more to come!We also enhanced the Dell Expert Network program for USA, remodeling the platform with high quality resources and adding more benefits for IT Consultants and MSPs through the new tiers structure launched in September.At last, we drove innovation and efficiency with key partners that enabled us to open doors to new partnerships.

Sr Manager for Consumer & Small Business Media and Communication, as well as Loyalty program for both segments. Focus on end to end communication, from media impact to customer acquisition and retention. Key wins: Social Media eCommerce strategy revamp (+11% Sales YoY), Communication storytelling construction (+16% overall Engagement Rate), +8% engagement through new initiatives for customers nurturing, +10% Sales in Dell Experts through program revamping. But, on top of everything: a team that's always seeking innovation and the state of art!

Build Small Business Marketing strategy from scratch, strongly based on market research and internal data. Strong growth based on tailored target audience and full customer path, from right message, high affinity media, strong site / sales support and thoughtful customer nurture.Key wins: + 12% Engagement rate through new and dedicated SB campaign, +18% Engagement Rate through new initiatives on customer nurturing and loyalty, a truly integrated and collaborative team, from Sales, Online, CRM, Planning and Global.

Responsible for developing Marketing Strategy for the CSB segments (Consumer and Small Business). Focus on growing both segments through the best business model and marketing strategy, driving innovation, and guarantying the highest ROI over time. Strong experience on 360º Communication plan, Digital Media, Contact Strategy, ROI evaluation, Business Model development, long term Marketing plan, with strong Engage Others, Innovation and Business Acumen skills. I also have great experience on building processes and strategies from the scratch.