Fernanda Ciarcia Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

• P&L Management: held full P&L ownership for canned vegetables in Brazil (85% of total revenue).• Commercial Strategy: actively negotiated the joint venture terms with Unilever, resulting in the successful outsourcing of Bonduelle's sales and merchandising forces and the expansion of Knorr's product portfolio.• Operational Oversight: managed critical tasks including S&OP processes, demand planning, inventory, pricing strategy, and in-store execution compliance.• Private Label… Show more • P&L Management: held full P&L ownership for canned vegetables in Brazil (85% of total revenue).• Commercial Strategy: actively negotiated the joint venture terms with Unilever, resulting in the successful outsourcing of Bonduelle's sales and merchandising forces and the expansion of Knorr's product portfolio.• Operational Oversight: managed critical tasks including S&OP processes, demand planning, inventory, pricing strategy, and in-store execution compliance.• Private Label Sales: directed private label sales across Latin America.• Direct report to the Country Manager. Show less

São Paulo, Brazil

• Joint Venture Oversight: responsible for the Joint Venture with Grupo Petrópolis, overseeing the development, implementation, and optimization of Trade Marketing strategies, plans, and investments in On-trade and Off-trade channels, from project initiation to exit.

London Area, United Kingdom

São Paulo, Brazil

• Trade Marketing Plans: developed and managed trade marketing plans for Key Accounts, Regional Retailers, and Cash & Carry channel (40% of total revenue), leveraging brand calendars in-store and ensuring execution excellence to support sales growth.• Category Development: applied category understanding to develop retailer-specific growth stories, identifying opportunities to optimize joint operations. Created shopper-centric plans and transformed them into reality in-store, regularly… Show more • Trade Marketing Plans: developed and managed trade marketing plans for Key Accounts, Regional Retailers, and Cash & Carry channel (40% of total revenue), leveraging brand calendars in-store and ensuring execution excellence to support sales growth.• Category Development: applied category understanding to develop retailer-specific growth stories, identifying opportunities to optimize joint operations. Created shopper-centric plans and transformed them into reality in-store, regularly tracking and measuring impact against performance metrics.• Joint Business Plans (JBPs): created JBPs using an insight-driven approach to partner with retailers, driving growth for both the industry and retailers by winning with shoppers.• Incentive Programs: designed and implemented incentive programs for sales, merchandising, wholesalers, and distributors to enhance performance.• Team Leadership: established the Direct Channel structure by defining roles and objectives, hiring and mentoring an Analyst and an Assistant to achieve department goals. Show less

São Paulo, Brazil

• Trade Marketing Plans: managed trade marketing plans for Orloff®, Passport®, Teachers®, and Montilla® (40% of total revenue), collaborating closely with Brands and Trade Marketing teams on pack & price strategy and POS activation.• Annual Business Plans (ABPs): constructed 2014 Annual Business Plans, leveraging market trends, shopper journey, and consumer insights to formulate growth strategies.• Training & Team Development: regularly trained Sales and Merchandising teams to boost… Show more • Trade Marketing Plans: managed trade marketing plans for Orloff®, Passport®, Teachers®, and Montilla® (40% of total revenue), collaborating closely with Brands and Trade Marketing teams on pack & price strategy and POS activation.• Annual Business Plans (ABPs): constructed 2014 Annual Business Plans, leveraging market trends, shopper journey, and consumer insights to formulate growth strategies.• Training & Team Development: regularly trained Sales and Merchandising teams to boost understanding of category strategy.• Agency Management: pitched, assessed, hired, and managed promotional agencies.• Data Analysis: high proficiency in Nielsen, Dunnhumby, Kantar, and P&L, generating strategic insights for Sales, Trade, and Marketing teams. Show less

São Paulo, Brazil

• Performance Metrics: created dashboards combining key performance metrics (Sell In, Sell Out, inventory, shelf space, etc.) from various data sources into intuitive and easy-to-analyze reports to support root cause analysis and decision-making.• Execution Guide: developed and launched the Execution Guide, gathering shopper insights and category strategies to build capabilities in Trade, Sales, and Merchandising teams.

São Paulo, Brazil

• Category Management: responsible for optimizing product assortment, planograms, and promotional strategies to enhance category performance and support portfolio reviews and NPD launch plans, generating analytical insights and recommendations based on shopper understanding.• Shopper Research: coordinated shopper research and gathered category trends to present to customers.• Content & Training: developed content and training programs about categories and shopper behavior, regularly… Show more • Category Management: responsible for optimizing product assortment, planograms, and promotional strategies to enhance category performance and support portfolio reviews and NPD launch plans, generating analytical insights and recommendations based on shopper understanding.• Shopper Research: coordinated shopper research and gathered category trends to present to customers.• Content & Training: developed content and training programs about categories and shopper behavior, regularly empowering Sales and Merchandising teams.• 'Store-within-a-store' Projects: led the development of 'Store-within-a-store' projects to enhance shopper experience and category visibility. Show less

São Paulo E Região, Brasil

• Category Management: supported Category Management in the Modern Trade Channel, assisting Merchandising and Sales teams with Sell Out analysis, planograms, and assortment recommendations based on client performance.• Gained valuable insights from a reference company known for excellence in in-store execution, applying best practices to improve category management and shopper engagement strategies.

Postgraduate Degree, Marketing

Executive Education, Strategic Planning

Bachelor'S Degree, Marketing

High School