Fernanda Coletti
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Fernanda Coletti Email & Phone Number

Principal Product Manager - Engagement | Mercado Jeitto at Jeitto
Location: São Paulo, São Paulo, Brazil 12 work roles 2 schools
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Current company
Role
Principal Product Manager - Engagement | Mercado Jeitto
Location
São Paulo, São Paulo, Brazil
Company size

Who is Fernanda Coletti? Overview

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Fernanda Coletti is listed as Principal Product Manager - Engagement | Mercado Jeitto at Jeitto, a company with 376 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Fernanda Coletti.

Fernanda Coletti previously worked as Principal Product Manager at Jeitto and Product Specialist at Mercado Bitcoin. Fernanda Coletti holds Bacharelado, Administração E Negócios from Universidade Estadual De Campinas.

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Email format at Jeitto

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Jeitto

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Profile bio

About Fernanda Coletti

I have been in technology for the last ten years where, the last seven of them, I have been working exclusively with the development of digital products (marketplaces, websites and apps) through several different businesses such as payments terminals, wallets, banking, investment and crypto market.

Current workplace

Fernanda Coletti's current company

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Jeitto
Jeitto
Principal Product Manager - Engagement | Mercado Jeitto
State of São Paulo, Brazil
Website
Employees
376
AeroLeads page
12 roles

Fernanda Coletti work experience

A career timeline built from the work history available for this profile.

Principal Product Manager - Engagement | Mercado Jeitto

State Of São Paulo, Brazil

Principal Product Manager

Current

São Paulo, Brasil

Dec 2023 - Present

Product Specialist

São Paulo, Brasil

- Managing product at the Growth team- Product improvements that involved organic engagement: increased active customer base through product development (from 27% to 32% in a month)- OKR definition, follow up and plans for goals achievements- Orchestrating problem solving in a high complexity business involving communication within stakeholders to come up.

Oct 2022 - Aug 2023

Group Product Manager

- Leading product management in Acquisition & Engagement squads with a multidisciplinary team - Direct leadership: 3 Product Managers, 3 Product Designers and 2 QAs- Team building: onboarding, 1:1, strategic guidance- OKR definition, follow up and plans for goals achievements- Product strategy: competition analysis, product discovery, roadmap and launch.

Sep 2021 - Oct 2022

Senior Product Manager

São Paulo, Brasil

- In charge of Mercado Bitcoin's app discovery processes, user pain mapping, bug fix prioritization and product market fit with a lean team- Monitoring post-implementation results- Increased app rates by implementing new features based on user's needs - AppStore increased 62% and Google Play increased 35%- Responsible for acquisition and engagement product.

Mar 2020 - Aug 2021

Product Owner - Onboarding

São Paulo

- Responsible for improving the onboarding journey for Itaú's new product: Iti - digital bank- Implementation of facial biometrics technology on the registration steps to reduce the number of frauds

Jul 2019 - Feb 2020

Product Owner - Marketplace Pos

São Paulo E Região, Brasil

- Head up scalability improvements for POS machines distribution - Managing new offers to optimize POS machine sales- Responsible for contracting and implementing POS terminals at Itaú's website in partnership with suppliers (B2B integration)- In charge of the customer's purchasing journey: from onboarding to checkout (B2C integration)- Prioritization of.

Sep 2018 - Jun 2019

Project Manager

Campinas E Região, Brasil

- Responsible for the implementation of people performance software on client's stack- Managing improvements, new features and product bugs with the development team- Communication and demonstration of new features for clients- Active participation in structuring lean kanban for the entire operations team

Apr 2017 - Aug 2018

Intern

Campinas E Região, Brasil

IT Infrastructure:- Project coordinator of the integration for the Order Control tool between Latin and North America- Support on the financial activities- Invoices validation- Purchase ordersData Security Office:- Support on security information for IT- Documents reviews- Awareness and training programs - Internal communication

Aug 2016 - Feb 2017

Intern

Mount Prospect

Internal Communication:- Community manager on Bosch Connect community (internal social business network tool for cooperation and communication within Bosch Group).- Promote a better integration between regions for a proper service alignment – Latin America and North America.- Increase productivity and cooperation between associates.- Tracking of Continuous.

Mar 2015 - Dec 2015

Intern

Campinas

Support and follow up of management activities and corporate functions for IT: purchase requisition, communication with suppliers, processing of internal monthly charging, financial planning assistant, receiving and validation of invoices, travel quotes, management control reports.

Sep 2013 - Feb 2015
Team & coworkers

Colleagues at Jeitto

Other employees you can reach at jeitto.com.br. View company contacts for 376 employees →

2 education records

Fernanda Coletti education

FAQ

Frequently asked questions about Fernanda Coletti

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What company does Fernanda Coletti work for?

Fernanda Coletti works for Jeitto.

What is Fernanda Coletti's role at Jeitto?

Fernanda Coletti is listed as Principal Product Manager - Engagement | Mercado Jeitto at Jeitto.

Where is Fernanda Coletti based?

Fernanda Coletti is based in São Paulo, São Paulo, Brazil while working with Jeitto.

What companies has Fernanda Coletti worked for?

Fernanda Coletti has worked for Jeitto, Mercado Bitcoin, Iti Itaú, Itaú Unibanco, and Siteware.

Who are Fernanda Coletti's colleagues at Jeitto?

Fernanda Coletti's colleagues at Jeitto include Rodrigo Pires Lopes, Andretti Silva, Rafael Albuquerque De Oliveira, Nathali Noronha, and Alexandre Teixeira.

How can I contact Fernanda Coletti?

You can use AeroLeads to view verified contact signals for Fernanda Coletti at Jeitto, including work email, phone, and LinkedIn data when available.

What schools did Fernanda Coletti attend?

Fernanda Coletti holds Bacharelado, Administração E Negócios from Universidade Estadual De Campinas.

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