Fernanda Cortés Zesatti Email and Phone Number

Commercial Launching strategy for México and USA. In charge of Marketing plan and campaigns for Mexico and USA.

Coordinate and secure brand plans in order to reach brand objectives: P&L, SOM, Sell Out, Sell In, Penetration. Agencies and activities management: ATL, PR, Digital, Media, BTL. Control and management of brand A&P. Monthly brand analysis performance: Financials, Commercial KPIs, brand health, POS KPIs; in order to identify brand opportunities/challenges and develop the right strategy to capitalize. Develop the strategy and follow up right execution for on-trade and out-trade. Secure execution of promotion grid, promotional packs and shopper events

Co creating hospitality strategies with +50 key business partners, World Class hall of fame and and stakeholders. Lead B2B negotiations for Luxury Portfolio with high end National & International Premium Accounts: Grupo Archipiélago, Grupo ECO, Grupo Patagonia, Cipriani, Four Seasons México, Il Becco, Grupo Rosa Negra and others. Pioneer at developing & leading a unique commercial strategy for +40 National Reserve Specialized Accounts. Recruiting more than 50 new business partners for the On Premise channel in 3 years.Growing +210% & +120% Two Top Ten Key Accounts for Diageo Mexico. Negotiation and consumer execution lead for +50 clients a yearCoordinate brand events and brand activations nationally. Lead Sponsorships negotiations for International Music Festivals (Day Zero Tulum, Trópico Acapulco, Down in Mexico Puerto Escondido and Mayan Warrior Tulum)WORLD CLASSLead B2B negotiations, logistics and partnerships for the World Class Global Finals. Develop & execute On Trade Strategy for World Class commercial activities and local finals. Lead Local Semifinals and finals from 2018-2020. Create long term relationships with Key Accounts owners and management team from different countries part of the 50 Best Bars List.

Launched the On Trade National Strategy of Johnnie Walker Red Rye and Romana Sambuca. Develop an engagement platform for bartenders. Creating National awareness with bartenders form bars in the most important cities.

PR & COMMERCIAL TALENT MANAGER- Talent Coordinator at Mercedes Fashion Week Mexico.-PR Executive for Grupo Bonito.- In charge of commercial campaigns and activities for the Talentincluding negotiation, with brands, and media.-PR coordinator for talent and Diamond Film (film house) and Wanderlust(Fitness platform and event)

-Head of Logistics fo Iberoamerican Congress 2014-Head of Logistics National Conference Aguascaliente sCity January 2015- Organization Conference Predsindet National Conference Mexico City 2013

- Coordinate new accounts and BTL Projects.- Team Leader Launching Event  Samsung Galaxy S4- Coordinate the 78th anniversary of the Agency.