Fernanda Cury

Fernanda Cury Email and Phone Number

Digital Engagement Manager @ Mercy For Animals Brasil
Fernanda Cury's Location
São Paulo, São Paulo, Brazil, Brazil
Fernanda Cury's Contact Details

Fernanda Cury personal email

About Fernanda Cury

Vegan activist and Digital Marketing expert with more than 10 years of experience, I am specialized in arts, culture and politics, I hold a bachelor’s degree in International Relations from FAAP and an MBA in Digital Marketing from the Fundação Getúlio Vargas. I am currently pursuing an MBA in Leadership, Team Management, and Productivity online at PUC RS.I work as Digital Engagement Manager for Mercy For Animals Brazil, leading the digital strategy, focusing on social media and digital marketing, aiming to increase MFA's engagement with a more diverse audience in Brazil on different platforms.I have worked with digital marketing and political communication since 2012, beginning as the creator of the project Cidadania Digital, and have also worked as content coordinator in two successful political campaigns for federal congressman Floriano Pesaro and Andrea Matarazzo, the city councilman voted into office with the second highest number of votes in the country. I worked for both politicians as digital communications specialist from 2012-2014. In the academic realm, I have researched digital democracy in two formats. The first is looking into how social media, mobile technologies, GPS and crowdsourcing systems engage people in political participation. And the second in how lawmakers can use information provided by their citizens in a digital environment, in order to transform data in intelligence, which can facilitate creation of legislation that is more connected to the population’s expectations, strengthening democracy.About my LinkedIn Posts: they express my views only

Fernanda Cury's Current Company Details
Mercy For Animals Brasil

Mercy For Animals Brasil

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Digital Engagement Manager
Fernanda Cury Work Experience Details
  • Mercy For Animals Brasil
    Digital Engagement Manager
    Mercy For Animals Brasil Sep 2022 - Present
    São Paulo, São Paulo, Brazil
    Leading the digital content strategy, focusing on social media and digital marketing, aimingto increase MFA engagement and audience in Brazil on different platforms.
  • Layer Up
    Digital Marketing Consultant
    Layer Up Jan 2015 - Present
    São Paulo
    LAYER UP is a digital marketing and strategy consulting company that focuses on generating more conversion for our clients, on a digital level. Because of my extensive experience in the political realm, as well as non-profit sector, cultural activities and events, and the arts, I am focused on these clients, helping them move their campaigns online, and providing the tools they need to succeed in a digital environment.
  • Camara Municipal De São Paulo
    Digital Communications Manager
    Camara Municipal De São Paulo Feb 2012 - Feb 2014
    Viaduto Jacareí, 100
    Responsible for digital communication strategy, for city councilmen Floriano Pesaro (2014), and Andrea Matarazzo (2012-2014). For both politicians’ campaigns, in 2012 for Andrea Matarazzo for city councilman, and 2014 for Floriano Pesaro’s campaign for congressman, I produced content for the official campaign site, and social media, generating interaction with users on Facebook, Twitter, Instagram, Google Plus and YouTube. Part of this strategy involved Twitter debates, social media monitoring, talking to the electorate on social media, and elaboration of answers to messages received on digital platforms.
  • Livraria Cultura S.A
    Sales
    Livraria Cultura S.A Jul 2006 - Oct 2011
    São Paulo Area, Brazil
    While working at the bookstore Livraria Cultura, I was responsible for suggesting marketing initiatives for holidays and storefront advertising, which ended up creating a boost in sales in many of the chain’s stores throughout the country. I also participated in helping to grow the number of arts books offered at the store, as well as developing archives for libraries at universities, companies, international organizations and collectors (bibliophiles). I assisted in curating and development of art exhibits in the store, gave many guided tours to foreigners and was top salesperson in Brazil for the brand.
  • Instituto Camões
    Director’S Assistant
    Instituto Camões Jan 2001 - Nov 2004
    São Paulo Area, Brazil
    Organized and produced Portuguese participation in events such as: Portuguese film festivals, International Film Festival, Book Biennial and Art Biennial, besides assisting in Portuguese missions in São Paulo and Rio de Janeiro.

Fernanda Cury Skills

Social Media Digital Marketing Facebook Corporate Communications Blogging Marketing Strategy Journalism Online Advertising Political Communication Marketing Social Media Marketing Content Production E Democracy Marketing Communications E Government Digital Media Google Analytics Activism Media Monitoring Photography Street Fashion Photography Crisis Management Digital Communication Strategy Web Analytics Google Trends Cool Hunting Digital Curation Content Curation Communication

Fernanda Cury Education Details

Frequently Asked Questions about Fernanda Cury

What company does Fernanda Cury work for?

Fernanda Cury works for Mercy For Animals Brasil

What is Fernanda Cury's role at the current company?

Fernanda Cury's current role is Digital Engagement Manager.

What is Fernanda Cury's email address?

Fernanda Cury's email address is fe****@****ail.com

What schools did Fernanda Cury attend?

Fernanda Cury attended Fundação Getulio Vargas / Fgv, Faap, Pontifícia Universidade Católica Do Rio Grande Do Sul, Colégio Das Américas.

What are some of Fernanda Cury's interests?

Fernanda Cury has interest in Children, Economic Empowerment, Social Media, Civil Rights And Social Action, Environment, Contemporary Art, Contemporary Art Travelling Blogging, Poverty Alleviation, Arts And Culture, Music.

What skills is Fernanda Cury known for?

Fernanda Cury has skills like Social Media, Digital Marketing, Facebook, Corporate Communications, Blogging, Marketing Strategy, Journalism, Online Advertising, Political Communication, Marketing, Social Media Marketing, Content Production.

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