Digital Engagement Manager
CurrentLeading the digital content strategy, focusing on social media and digital marketing, aimingto increase MFA engagement and audience in Brazil on different platforms.
Sep 2022 - Present
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Fernanda Cury Email & Phone Number
Digital Engagement Manager
at
Mercy For Animals Brasil
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Fernanda Cury is listed as Digital Engagement Manager at Mercy For Animals Brasil, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Fernanda Cury.
Fernanda Cury previously worked as Digital Marketing Consultant at Layer Up and Digital Communications Manager at Camara Municipal De São Paulo. Fernanda Cury holds Master Of Business Administration (Mba), Digital Marketing from Fundação Getulio Vargas / Fgv.
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Mercy For Animals Brasil
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About Fernanda Cury
Vegan activist and Digital Marketing expert with more than 10 years of experience, I am specialized in arts, culture and politics, I hold a bachelor’s degree in International Relations from FAAP and an MBA in Digital Marketing from the Fundação Getúlio Vargas. I am currently pursuing an MBA in Leadership, Team Management, and Productivity online at PUC RS.I work as Digital Engagement Manager for Mercy For Animals Brazil, leading the digital strategy, focusing on social media and digital marketing, aiming to increase MFA's engagement with a more diverse audience in Brazil on different platforms.I have worked with digital marketing and political communication since 2012, beginning as the creator of the project Cidadania Digital, and have also worked as content coordinator in two successful political campaigns for federal congressman Floriano Pesaro and Andrea Matarazzo, the city councilman voted into office with the second highest number of votes in the country. I worked for both politicians as digital communications specialist from 2012-2014. In the academic realm, I have researched digital democracy in two formats. The first is looking into how social media, mobile technologies, GPS and crowdsourcing systems engage people in political participation. And the second in how lawmakers can use information provided by their citizens in a digital environment, in order to transform data in intelligence, which can facilitate creation of legislation that is more connected to the population’s expectations, strengthening democracy.About my LinkedIn Posts: they express my views only
Listed skills include Social Media, Digital Marketing, Facebook, Corporate Communications, and 25 others.
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5 roles
Fernanda Cury work experience
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Digital Marketing Consultant
CurrentLAYER UP is a digital marketing and strategy consulting company that focuses on generating more conversion for our clients, on a digital level. Because of my extensive experience in the political realm, as well as non-profit sector, cultural activities and events, and the arts, I am focused on these clients, helping them move their campaigns online, and providing the tools they need to succeed in a digital environment.
Jan 2015 - Present
Digital Communications Manager
Camara Municipal De São Paulo
Responsible for digital communication strategy, for city councilmen Floriano Pesaro (2014), and Andrea Matarazzo (2012-2014). For both politicians’ campaigns, in 2012 for Andrea Matarazzo for city councilman, and 2014 for Floriano Pesaro’s campaign for congressman, I produced content for the official campaign site, and social media, generating interaction with users on Facebook, Twitter, Instagram, Google Plus and YouTube. Part of this strategy involved Twitter debates, social media monitoring, talking to the electorate on social media, and elaboration of answers to messages received on digital platforms.
Feb 2012 - Feb 2014
Sales
While working at the bookstore Livraria Cultura, I was responsible for suggesting marketing initiatives for holidays and storefront advertising, which ended up creating a boost in sales in many of the chain’s stores throughout the country. I also participated in helping to grow the number of arts books offered at the store, as well as developing archives for libraries at universities, companies, international organizations and collectors (bibliophiles). I assisted in curating and development of art exhibits in the store, gave many guided tours to foreigners and was top salesperson in Brazil for the brand.
Jul 2006 - Oct 2011
Director’S Assistant
Instituto Camões
Organized and produced Portuguese participation in events such as: Portuguese film festivals, International Film Festival, Book Biennial and Art Biennial, besides assisting in Portuguese missions in São Paulo and Rio de Janeiro.
Jan 2001 - Nov 2004
4 education records
Fernanda Cury education
Master Of Business Administration (Mba), Digital Marketing
2005, International Relations
Faap
Mba Em Liderança, Gestão De Equipes E Produtividade
Education record
Colégio Das Américas
FAQ
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What company does Fernanda Cury work for?
Fernanda Cury works for Mercy For Animals Brasil.
What is Fernanda Cury's role at Mercy For Animals Brasil?
Fernanda Cury is listed as Digital Engagement Manager at Mercy For Animals Brasil.
Where is Fernanda Cury based?
Fernanda Cury is based in São Paulo, Brazil while working with Mercy For Animals Brasil.
What companies has Fernanda Cury worked for?
Fernanda Cury has worked for Mercy For Animals Brasil, Layer Up, Camara Municipal De São Paulo, Livraria Cultura S.A, and Instituto Camões.
How can I contact Fernanda Cury?
You can use AeroLeads to view verified contact signals for Fernanda Cury at Mercy For Animals Brasil, including work email, phone, and LinkedIn data when available.
What schools did Fernanda Cury attend?
Fernanda Cury holds Master Of Business Administration (Mba), Digital Marketing from Fundação Getulio Vargas / Fgv.
What skills is Fernanda Cury known for?
Fernanda Cury is listed with skills including Social Media, Digital Marketing, Facebook, Corporate Communications, Blogging, Marketing Strategy, Journalism, and Online Advertising.
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