Fernanda Hernandez Email & Phone Number

Develop Regional Marketing Strategies: Analyze the market and competition to identify opportunities and challenges.Develop comprehensive regional marketing strategies aligned with overall business goals.Brand Management: Maintain and enhance brand image within the region.Ensuring brand consistency across all marketing channels.Team Leadership and Coordination: Manage and lead a regional marketing team.Collaborate with cross-functional teams, including sales, product development, and demand planning. Campaign Planning and Execution: Plan and execute marketing campaigns tailored to the regional market, ensuring consistency on brand equity. Budget Management: Ensure cost-effectiveness and efficient allocation of resources. Developing and managing the regional marketing budget.

Sun Care & Fem Care category strategy development: portfolio management, launch roadmap, communication Media & Advertising: assets development, including TV, OOH, and digital for all our portfolioNew product development management: product development & launch strategyBudget Management: Brand advertising and GTN budget in an accountable and efficient way Commercial Partnership: Design and execute the annual promotion grid as well as develop a seasonality In&Out plan.

México

*Category strategy development: portfolio management, launch roadmap, communication and pricing strategy for pharmacy chains, convenience, clubs and indirect trade. *New product development management: product development & launch strategy*Manage brand advertising and GTN budget in an accountable and efficient way *Close follow up to promotion and innovation SKU execution and manage portfolio in order to achieve accuracy at brand’s final demand plan and total margin mix.

Ciudad De México Y Alrededores, México

Create innovative concepts for product development, as well as strategies and tactical plans for each launch.Coordinate the process flow of the product from the kick off, until launching.Design plans for brand communication and promotion strategiesClose follow up to the promotion and implementation of marketing strategies to reach accuracy in the demand plan

México

Functions: *Project management & innovation launch *Responsible for Self Services & Indirect Trade Channel *Go to market development & execution *Trade marketing grid execution *Pricing & promotional strategic planning *Retail strategies & communications planning & development

• Shopper MarketingFunctions: *Development and implementation of insightful shopper-oriented programs *Responsible of self-service & Pharmacies projects for Personal categories, creating key engagement with customers to ensure visibility of the products and deliver profit to their business.*POS efficient communication specialist. Copy skills mastered to deliver compelling claims and create bold communication for shoppers • CIC (CUSTOMER INNOVATION CENTER) Colgate Toothpaste Innovation México & LATAM Functions: * Coordinate the packaging restructure of Colgate Luminous white. * Develop and implement communication strategies for Colgate Total 12 relaunch *Innovation development for Oral Care team • CUSTOMER DEVELOPMENT IT Colgate Personal Care Categories Functions: * Coordinate and implement market strategies for the indirect trade. * Monitor the distribution, inventory and demand for products with Top customers.

Mexico D.F.