Fernanda Holanda Email & Phone Number

São Bernardo Do Campo, Sp, Br

São Paulo

São Paulo, Brasil

São Paulo E Região, Brasil

FP&A focal point for Brazil consumer’s P&L, BS and FCF lines.Responsible for consolidation and reporting of Sales & GP forecast, support areas with operating expenses planning and other lines (OIE and taxes). Also responsible for understanding closing results and reporting to regional office bridges, main variances and comments.Orchestrate forecast planning and closing analysis for balance sheet and free cash flow lines, connecting with different areas at J&J such as treasury, inter-company, supply chain, tax, payroll, accounts receivables and payables to comprehend results, project and report an accurate forecast.Improve processes, schedules, deliverables and automate files in order to reduce rework and optimize time.

São Paulo E Região, Brasil

Finance support for direct channels and sales reports.Responsible for analyzing sales closing results, understanding invoiced and account figures, accruals details, generating sales/gross profit database, programing Alteryx and designing tableau reports for closing process and understating impacts versus plans and prior years based on customer/channel. Also responsible for tracking ”go-to-market” results, planning actively on next years strategies and impacts. Lead with direct channel directors One MD commercial proposals (investments, rebate proposal, pricing analysis), analyze / plan operational expenses and bringing new ideas to optimize profitability.

São Paulo E Região, Brasil

Finance focal point responsible for J&J Cardiovascular & Specialty Solutions brands. Responsible for creating a robust business plan and forecasts for all the direct P&L lines as sales, gross profit, free goods, depreciation and operating expenses by brand/month. In charge of following close the monthly closing results, working on variance analysis and understanding impacts versus last year and forecasts for all P&L lines. After analysis are done, these results are presented to leadership, regional office and franchise team (marketing and sales).Also responsible for working closely to franchise director and commercial/marketing team in order to optimize the expenses/margins, to make them understand the financial language and how their actions impact J&J results. Analyze business cases for CAPEX investments, consignments and pricing.Received recognition awards for executing projects as the Codman brand divestiture (Global project), channel conversion projects to increase profitability and price increase x volume impact analysis for long term.

São Caetano Do Sul - Sp

Responsible for all the after sales finance profitability analysis and activities that involve actual results and forecast. Also responsible for Budget and Mid Term Plan development, analyzing the actual accounting reports for domestic & export markets and following up all the impacts on the Profit & Loss.In charge of forecasting all the lines inside the P&L like taxes, sales incentives, material cost, freight, war- ranty, always based on the intense contact with after sales business areas and market.This role also demanded the forecasting for Structural Cost lines, following up/understanding the actuals and working with managers and directors to optimize the results and reduce expenses.Also responsible for supporting , analyzing and consolidating the results of all the financial areas from GM- SouthAmerica and reporting the variance analysis. Presenting and explaining all the financial results to after sales managers, directors, the Executive Committee and the Finance Global Team monthly.

São Caetano Do Sul/Sp

Responsible for profitability analysis related to all the vehicles the were exported and imported by GMBrazil and the corporate profitability. Negotiate prices of imported/exported vehicles, parts and engines with allied to optimize the profitability for both countries. Intermediated the Free of Charge process between engineering team and allied. Also develop prices and analyze after sales monthly campaigns.

São Paulo E Região, Brasil

At LG Electronics I controlled the stocks and followed up the orders of all the national wholesalers. I had to analyze the reports of sales volume and do the forecast distribution based on the actuals and targets.I had to support the sales managers and marketing team. Controlled Debit and Credit notes.

São Paulo E Região, Brasil

I controlled the stocks and sales of Latin America allied, supported and followed up the vehicles import process. I had to input the allied orders into the global system.I was also responsible for the weekly/monthly reports to the headquarter informing all the sales results, fo- recasts, budgets and mid term plans.

Santo André/Sp

I was the person in charge of reporting weekly the quantity of changes, refunding and damages. I had to do the localization and quotation of services to fix the client’s products and inform to the clients if their product were going to be refunded.

Especialista, Finanças

Graduação, Administração Com Ênfase Em Comércio Exterior