• Gain a comprehensive understanding of various departments to develop a broad view of business processes• Analyze consumer behavior and client needs• Identify and develop new business opportunities• Collaborate with marketing to align strategies• Implement effective communication channels• Maintain and build strategic partnerships

• Drove and exceeded sales goals by leading Alo’s initiatives, focused on optimizing productivity and efficiency, ensuring customer engagement, and building daily client relationships• Boosted Alo’s beauty products sales by highlighting the benefits and clean beauty aspects to clients. Resolved client needs quickly & effectively, ensuring customer satisfaction, educating guests on Alo’s products, community, and culture • Analyzed reports to strategize and deliver results, supported action plans, and highlighted growth opportunities, contributed to merchandise processing, organization, visual placement, and daily replenishment, ensuring optimal presentation and availability for customers

• Created and implemented effective influencer and celebrity outreach strategies on Instagram and TikTok to amplify brand visibility and boost audience engagement. Crafted compelling brand stories and pitches, effectively highlighting unique selling points to target editors and publications• Maintained and updated media contact databases while actively engaging with key media professionals to optimize outreach initiatives• Arranged and showcased products in a visually appealing manner, optimizing their visibility and highlighting the brand's identity, and orgazanized showroom. Provided support in event planning, including logistics, vendor coordination, and guest list management

• Led the marketing-driven revitalization of pet product lines (cosmetics), leveraging social media analytics and trends to enhance product positioning and market share• Developed and implemented comprehensive marketing strategies, focusing on brand reliability and consumer engagement, to strengthen market presence and consumer trust• Spearheaded the creation and execution of a strategic marketing plan, including market analysis (SWOT), stakeholder engagement, and strategic direction, as part of a final undergraduate thesis project• Assisted the CEO with daily administrative duties, supporting executive-level operations and decision-making

• Managed data on competitive analysis and sales figures for medical and cosmetics/make up products in Excel, including preparing and delivering presentations to managers. Prepared daily reports on market intelligence findings, contributing to strategic decisions for competitive advantage• Collaborated effectively with cross-functional teams, integrating market intelligence into key business strategies, product launches, and pricing models, addressing the dynamic needs of beauty and medical consumers