Fernanda Medeiros

Fernanda Medeiros Email and Phone Number

Group Product Manager at iDinheiro @ iDinheiro
Fernanda Medeiros's Location
São Paulo, São Paulo, Brazil, Brazil
Fernanda Medeiros's Contact Details

Fernanda Medeiros personal email

Fernanda Medeiros phone numbers

About Fernanda Medeiros

My interest in consumer behavior has always guided my professional choices and, naturally, I found myself in the technology industry. Lately, my biggest challenge has been delivering quality through user experience.

Fernanda Medeiros's Current Company Details
iDinheiro

Idinheiro

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Group Product Manager at iDinheiro
Fernanda Medeiros Work Experience Details
  • Idinheiro
    Group Product Manager
    Idinheiro Jul 2023 - Present
  • Idinheiro
    Senior Product Manager
    Idinheiro Nov 2022 - Aug 2023
  • Gympass
    Senior Global Product Manager
    Gympass Nov 2020 - Jul 2022
    Responsible for the end user signup journey that more than 12 million people have access to. Also responsible for the definition, development and delivery of a new journey for family members to become eligible, sign-up and access Gympass offers.- Work close to designers, developers, clients, among other stakeholders to create solutions for end user problems- Write user stories and document expected behaviors - Track metrics, collect data and conduct research that validates or not hypotheses raised by the teamTechnologies: Miro, Figma, Jira, Metabase, Firebase, User Testing
  • Carguero
    Product Owner
    Carguero Mar 2020 - Oct 2020
    Define and establish the product backlog for an app that more than 30.000 truckers request offers to transport agricultural products, such as soybeans and corn- Support product development through scrum methodologie- Create solutions for end user problems- Work close to designers, developers, clients, among other stakeholders- Write user stories and document expected behaviors - Track metrics, collect data and conduct research that validates or not hypotheses raised by the teamTechnologies: XD, Miro, Trello, Analytics, Google Doc's, Smartlook, Android NDK
  • Convenia
    Product Manager
    Convenia Apr 2014 - Nov 2019
    São Paulo E Região, Brasil
    Define and establish the product vision, strategy, KPIs and roadmap that more than 10 million people have access to- Feature prioritization and product quality assurance through agile and design methodologies- Work close to designers, developers, clients, among other stakeholders- Write user stories and document product scenarios and criteria- Track metrics, collect data and conduct research that validates or not hypotheses raised by the teamTechnologies: Sketch, Invision, Axure, Trello, Analytics, Data Studio, Excel
  • Aurora Bebidas E Alimentos Finos Ltda.
    Product Marketing Analyst
    Aurora Bebidas E Alimentos Finos Ltda. Jul 2013 - Dec 2013
    - Support for brand managers such as Tabasco, Haribo and Campbell's- Track of KPIs, incentive campaigns, sales report, stock and promotional material- Lead promotional actions in markets, restaurants or events- Make presentations and report results
  • Givaudan
    Marketing Internship
    Givaudan Nov 2011 - Jun 2013
    São Paulo E Região, Brasil
    - Analysis of trends, markets and consumption behaviors through Euromonitorand Mintel- Support for qualitative and quantitative market research- Create presentations to defend the flavors created for clients like Mondelez, Danone, Nestlè, among others.Technologies: Euromonitor, Mintel, Nielsen, Kantar, PowerPoint, Excel

Fernanda Medeiros Skills

Marketing Marketing Digital Online Advertising Data Analysis Leadership User Experience Business Planning Business Strategy Market Research Marketing Communications Microsoft Office Desenvolvimento De Produtos Scrum Wireframes Usabilidade Sales User Interface Design User Centered Design Consumer Behavior Product Design Usability Testing Interaction Design Microsoft Excel Microsoft Powerpoint Design Thinking Equipes De Alta Performance Pesquisa De Ux Mockups Product Vision Feature Prioritization User Flows

Fernanda Medeiros Education Details

Frequently Asked Questions about Fernanda Medeiros

What company does Fernanda Medeiros work for?

Fernanda Medeiros works for Idinheiro

What is Fernanda Medeiros's role at the current company?

Fernanda Medeiros's current role is Group Product Manager at iDinheiro.

What is Fernanda Medeiros's email address?

Fernanda Medeiros's email address is fe****@****.com.br

What is Fernanda Medeiros's direct phone number?

Fernanda Medeiros's direct phone number is +55119878*****

What schools did Fernanda Medeiros attend?

Fernanda Medeiros attended Ironhack, Espm Escola Superior De Propaganda E Marketing, Espm Escola Superior De Propaganda E Marketing.

What skills is Fernanda Medeiros known for?

Fernanda Medeiros has skills like Marketing, Marketing Digital, Online Advertising, Data Analysis, Leadership, User Experience, Business Planning, Business Strategy, Market Research, Marketing Communications, Microsoft Office, Desenvolvimento De Produtos.

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