Fernanda Passos Email & Phone Number

State Of Minas Gerais, Brazil

Main responsibilities:Structuring processes, principles and rituals for a newly created Product Design team, fostering a culture of results-oriented design. Coordinating the construction of the company's first Design System. Designing experiences focused on the effective completion of tasks on a B2B platform that seeks to revolutionize the tax market. Conducting research and usability tests with users from client and supplier companies. Developing the technical and behavioral aspects of the team members.

Belo Horizonte

Main responsibilities:Develop high-conversion, high-quality e-commerce and financial services solutions for mobile and desktop.Ensure that users' interests and needs are taken into account when making product decisions. Identify problems and create solutions collectively, using collaborative design methodologies. Conduct usability studies, experience maps and user testing.Help the professional growth of more junior team members.

Belo Horizonte E Região, Brasil

I was able to help build a strategic design area geared to measurable results in addition to refurbish key brand points. Highlighted Projects: redefinement of the brand's aesthetic guidelines, redesign of the social media visual communication, establishment of success metrics for online campaigns, creation of the new palette and the new illustration model, visual identity of the Méliuz Challenge (Méliuz's biggest project of the year).

Belo Horizonte E Região, Brasil

I was part of the first Design team of the company, what allowed me to have contact with all stages of the production process of various types of online and printed pieces - from interface design to printed artwork for decoration of environments. Highlighted Projects: restructuring of transactional emails, creation of a bank of illustrations for interface, prototypes to increase clickt rate on the interface, redecoration of the new office.

Scientific Initiation Scholarship in the Department of Structural Engineering at the Federal University of Minas Gerais (UFMG) through the Young Talents for Science Program (CNPq/CAPES). Work in the area of ​​research into new technologies applied to the mechanical-aeronautical industry. Participation in a project to develop Shape Memory Alloy actuators with reduced complexity for moving flaps more efficiently, reducing the weight assigned to these mechanisms and enabling an increase in the amount of payload in aircraft.

I was in charge of developing digital marketing strategies, content production, brand building and creation of virtual and printed pieces. Highlighted Projects: rebranding the company, increasing reach and engagement of Facebook posts, creating and expanding Instagram's profile.

Mestrado, Comunicação E Sociabilidade Contemporânea

Mestrado no Programa de Pós-Graduação em Comunicação Social da UFMG (PPGCOM - UFMG) com foco em Processos Comunicativos e Práticas.

Pós-Graduação Lato Sensu, Product Management

Activities and Societies: Gestão de produtos, Metodologias ágeis Capacitação em gestão e desenvolvimento de produtos, aliando técnica e.

Bacharelado, Advertising

Bacharelado, Engenharia Aeroespacial